Ad industry pays tribute to Cliff Freeman

VMLY&R shows Reuters as "The Source" | TBWA\Chiat\Day, Behr, Katy Perry match music to paint | Fred & Farid shows futility of climate change denial Created for {EMAIL} | [Web Version]( September 27, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [VMLY&R shows Reuters as "The Source"]( VMLY&R created Reuters' first major worldwide branding campaign, "The Source," which features a 60-second spot showing news footage that's voiced by Pulitzer Prize-winning journalists Wa Lone and Andrew Marshall, and declares, "We tell all sides, but take none." The push includes out-of-home billboards in New York and London, and uses quotation marks to highlight the brand's position as "The Source" for unbiased news. Full Story: [Ad Age (tiered subscription model)]( (9/24), [The Drum (free registration)]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Prioritizing privacy, winning customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. They must proactively communicate a necessary value exchange for the collection and use of first-party data – or get left behind. In this on-demand webinar, industry experts discuss how to improve brand experiences by communicating effectively about privacy. [Watch now]( ADVERTISEMENT: [] Creative [] [TBWA\Chiat\Day, Behr, Katy Perry match music to paint]( [TBWA\Chiat\Day, Behr, Katy Perry match music to paint]( (Behr Paint/YouTube) TBWA\Chiat\Day L.A. created a "Music in Color" campaign for Behr that features a 60-second spot starring Katy Perry, who introduces the brand's new interactive Spotify tool that matches music to a paint color palette co-developed with the singer. The ad shows Perry singing her hits, with each song inspiring the color of her outfits and setting, and the push includes augmented reality experiences on TikTok, Instagram and Snapchat. Full Story: [Marketing Dive]( (9/24), [Muse by Clio]( (9/24), [Ad Age (tiered subscription model)]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Fred & Farid shows futility of climate change denial]( Fred & Farid Los Angeles created a 45-second spot for Greta Thunberg's Fridays For Future that shows a man sprinting along a beach toward a giant wall and crashing into it. The spot ends by showing him crumpled on the ground with the copy, "Hitting the wall soon. Climate change is real. Stop the denial." Full Story: [Ad Age (tiered subscription model)]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Ad industry pays tribute to Cliff Freeman]( Cliff Freeman died on Sept. 5 from pneumonia at the age of 80 and advertising executives pay tribute to the founder of Cliff Freeman & Partners, who created campaigns including "Where's the Beef?" for Wendy's. "Cliff Freeman reminded us that bizarre humor and wild exaggeration not only cuts through the clutter, in the hands of a skilled master, those qualities can generate massive goodwill for a brand and dramatically lift its sales," says DDB Worldwide's Keith Reinhard. Full Story: [Adweek]( (9/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Live pitch process signals working relationship]( Hershey's recent "live buying" experience, which allowed the company to observe how each agency performed at each stage of creating and launching a campaign, may pave the way for future pitches, writes Mark Andrews. "The goal was to enable Hershey to experience interactions with the agency that was closer to the actual working relationship it would expect to have with the winner of the pitch," writes Andrews. Full Story: [Adweek]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Why Workers Are Calling BS on Leaders About Returning to the Office]( - [1,869 Leadership Quotes - Timeless Truths]( - [Google Chrome Quick Reference Guide]( - [101 Productivity Principles to Help You Work Less & Achieve More]( - [Free Guide: Practical Stress Busting Secrets]( [] Agency News [] [WPP pays $19M to settle SEC allegations]( WPP agreed to pay more than $19 million to settle charges by the Securities and Exchange Commission that it violated anti-bribery legislation without admitting or denying the allegations. "WPP's new leadership has put in place robust new compliance measures and controls, fundamentally changed its approach to acquisitions, cooperated fully with the Commission and terminated those involved in misconduct," the holding company said in a statement. Full Story: [MediaPost Communications (free registration)]( (9/24), [Ad Age (tiered subscription model)/Bloomberg]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [How Twitter is working to ensure brand, consumer safety]( Twitter is working to maintain "the health of the conversation," a brand-safe focus it started four years ago, through collaborations with the American Association of Advertising Agencies and other organizations, says Sarah Personette, Twitter's chief customer officer. Personette also says this is being accomplished via tools such as conversation settings for ads and testing new options such as Safety Mode, adding that, "Brand safety is human safety." Full Story: [Adweek]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Deutsch shows tough talks about COVID-19 vaccine]( Campaign US (tiered subscription model) [] - [Fallon, ESPN salute hockey fans]( Muse by Clio [] - [BBDO NY spotlights the courage of those with stutters]( Muse by Clio [] - [What lies ahead for the creative agency model?]( Ad Age (tiered subscription model) [] - [BSSP, Blue Shield highlight bias with Venus Williams]( Adweek Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] You can't regret the life you didn't lead. 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