McKinney creates an African scene from paint tiles for Sherwin-Williams

Nasdaq launches New York Interactive Advertising Exchange | McKinney creates an African scene from paint tiles for Sherwin-Williams | DDB, State Farm send out a rallying call for volunteers Created for {EMAIL} | [Web Version]( March 15, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Nasdaq launches New York Interactive Advertising Exchange]( Nasdaq has unveiled the first-ever blockchain-technology-powered exchange-based media trading platform, the New York Interactive Advertising Exchange. The Exchange, which is in a private pilot, will enable publishers and media companies to retrade, buy and sell digital ads, including futures options. [The Drum (Glasgow, Scotland)]( (3/14), [AdExchanger.com]( (3/14), [MediaPost Communications]( (3/14), [The Wall Street Journal (tiered subscription model)]( (3/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Ever hunt for the creative so you can launch the video campaign? Yeah, we know. Not fun. Not fast. And not what you got into the ad business to do all day. See how Sam over there in the video finds peace in the stream. You can too! [Watch more. Learn more. Read eBook.]( ADVERTISEMENT [] Creative [] [McKinney creates an African scene from paint tiles for Sherwin-Williams]( [McKinney creates an African jungle from paint tiles for Sherwin-Williams]( Click to watch video (Sherwin-Williams/YouTube) Sherwin-Williams and McKinney used almost 30,000 paint chips and 24 production artists to create a vibrant African scene in the brand's latest "Color Chips" spot, which brings to life paint chip versions of animals such as giraffes, elephants, zebras and flamingos. "We know people aren't inspired by paint itself. What people really care about is the transformation a coat of paint can provide," McKinney creative chief Jonathan Cude said. [Adweek]( (3/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [DDB, State Farm send out a rallying call for volunteers]( [DDB, State Farm send out a rallying call for volunteers]( Click to watch video (State Farm Insurance/YouTube) DDB is touting State Farm's "Neighborhood of Good" initiative with a short film titled "The Following," which features a man being followed by a stray dog, a veteran, a high-school dropout, a polar bear and others -- all in need of help from volunteers. A narrator explains, "You can lift the weight of caring by doing," and the ad directs viewers to a site where they can be matched to volunteering opportunities in their area. [Advertising Age]( (3/13), [Adweek]( (3/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Authenticity seen as a key to cause marketing success]( The past decade has seen a sharp increase in the number of companies aligning with social causes in their branding, and while responses are mixed, the idea is greatly supported by millennials. The key to ensuring a positive response is being authentic in an appeal to a cause, ensuring that internal policy reflects the same values the messaging supports, Andy Semons writes. [Adweek]( (3/12), [Adweek]( (3/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Opinion: Shape a more creative culture with flexible working]( Agencies must become more amenable to the idea of flexible working and part-time staffers, as giving employees a better work-life balance will ultimately result in a more refreshed, creative workforce and help attract millennials, Leo Burnett's Christina Lemieux writes. "Agencies can help pave the way for more flexible working patterns by having a strong understanding of job design and getting better at measuring employee performance by impact vs hours," she writes. [Campaign US (free registration)]( (3/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [72andSunny wins global creative for eBay]( 72andSunny wins global creative for eBay (Justin Sullivan/Getty Images) EBay has chosen 72andSunny as its lead worldwide creative shop after a review. The brand invested more than $100 million in US measured media last year and $89 million in 2015, per Kantar Media. [Adweek]( (3/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [YouTube TV offers uncharted waters for influencers, advertisers]( YouTube YouTube TV could introduce the platform's popular content creators to more traditional television audiences and help the platform give advertisers fertile new ground to explore. "This inventory may also make it easier for Google/YouTube to reach certain advertisers that have not been as interested in ramping dollars on the legacy YouTube platform," wrote Rich Greenfield, BTIG analyst. [FierceCable]( (3/13) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Time is Short -- Less than 3 Weeks until Transformation]( 4A's Transformation 2017 (4A's) A must-attend advertising industry event, [4A's Transformation]( is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories. Adweek named Transformation one of the 10 conferences every digital marketer should attend. This year, it will kick off the 4A's celebration of its 100th anniversary. 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