BSSP, Blue Shield highlight bias with Venus Williams

BSSP, Blue Shield highlight bias with Venus Williams | Fred & Farid, Remy Martin create an "E-commerce Hijack" | W+K, Omen say gaming gives you superior skills Created for {EMAIL} | [Web Version]( September 24, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BSSP, Blue Shield highlight bias with Venus Williams]( [BSSP, Blue Shield highlight bias with Venus Williams]( (Blue Shield of California/YouTube) Butler Shine Stern & Partners created a "Do You Hear Me?" spot for Blue Shield of California that challenges systemic gender bias in health care with the help of Venus Williams, who faced years of bias before being diagnosed with Sjogren's Syndrome. "Do you hear me? ... Would you listen if I were more assertive, less assertive, if I wasn't Black, if I was older, younger, thinner, louder -- if I wasn't a woman?" Williams and other women say in the spot. Full Story: [Adweek]( (9/21), [Campaign US (tiered subscription model)]( (9/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media is changing. Let’s change media for good. We believe media works best when it works in everyone's best interest. It's the idea we built our company on. And right now, it's more important than ever. We're harnessing the power of empathy, data, and transparency to change media for good. For everyone. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Fred & Farid, Remy Martin create an "E-commerce Hijack"]( [Fred & Farid, Remy Martin create an "E-commerce Hijack"]( (Fred & Farid/YouTube) Fred & Farid New York created an "E-commerce Hijack" campaign for Remy Martin that features Instagram and Facebook shoppable Collection ads where a bartender reaches down out of her own video to the ad below to grab a bottle of the brand's cognac. "Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least," the agency said. Full Story: [The Drum (free registration)]( (9/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Omen say gaming gives you superior skills]( [W+K, Omen say gaming gives you superior skills]( (Omen/YouTube) Wieden+Kennedy Portland created two new spots for HP Omen's "Transcend Humanity" campaign, which show fictional hospitals and airlines touting the "scientifically proven" superior skills of their surgeons and pilots due to their gaming prowess. A third ad shows a gaming politician with superior leadership and strategic skills touting for votes with the slogan, "I'm not gaming for me. I'm gaming for you." Full Story: [Muse by Clio]( (9/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Prioritizing privacy, winning customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. They must proactively communicate a necessary value exchange for the collection and use of first-party data – or get left behind. In this on-demand webinar, industry experts discuss how to improve brand experiences by communicating effectively about privacy. [Watch now]( ADVERTISEMENT: [] Agency Insider [] [Gian Carlo Lanfranco on being Hispanic in agency world]( Gian Carlo Lanfranco, co-founder and chief creative officer of Lanfranco & Cordova NYC, talks about being Hispanic in advertising, how brands and agencies are improving at telling Hispanic stories and the agency's inclusive approach. "From directors, to editors to music composers, diversity and representation exist at every stage of creating a campaign," Lanfranco says of his agency's approach. Full Story: [Campaign US (tiered subscription model)]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Richards Group's Rhonda Contreras talks favorite work]( The Richards Group's Rhonda Contreras talks about creative inspirations and favorite work, including the agency's outdoor messaging for Choctaw Casinos & Resorts that capitalized on the viral moment of a failed building implosion in Dallas. "I love that project for its creativity, immediacy and simplicity -- and the fact that it was built on years of trust fostered with our client," Contreras says. Full Story: [Muse by Clio]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from Pathmatics - [7 Tips to Enhance your Digital Marketing Strategy in 2021]( - [Companies Going Public Lean on Social Media Digital Ads]( - [Understanding How IDFA Will Impact the Future of Digital Advertising]( - [How Health Insurance Companies are Advertising The COVID-19 Vaccine]( - [8 Reasons Why a YouTube Channel is a Requirement For Your Brand]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Why Workers Are Calling BS on Leaders About Returning to the Office]( - [1,869 Leadership Quotes - Timeless Truths]( - [Google Chrome Quick Reference Guide]( - [101 Productivity Principles to Help You Work Less & Achieve More]( - [Free Guide: Practical Stress Busting Secrets]( [] Agency News [] [Coca-Cola's agency review nears finish line]( Coca-Cola's agency review is down to four finalists: WPP, Dentsu, Interpublic and Publicis Groupe, according to Manuel Arroyo, Coca-Cola's global chief marketing officer. "What we are looking for is one end-to-end partner that is absolutely critical to bring the level of agility and speed and creativity that we need," added Arroyo. Full Story: [Ad Age (tiered subscription model)]( (9/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [E-commerce advertisers hit hard by Apple's ATT moves]( E-commerce marketers using digital advertising have seen a 200% surge in the cost of conversions for tracked users from January to June and a 155% jump for non-tracked users that's being driven by the consumer adoption of Apple's App Tracking Transparency opt-out option, reports to adtech firm Moloco. The firm's Anurag Agrawal urges marketers to consider contextual targeting and other strategies to boost ad performance. Full Story: [Marketing Dive]( (9/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Anybody can be a role model. Anybody can. Selena Quintanilla, singer-songwriter, businessperson, actor, fashion designer National Hispanic Heritage Month is Sept. 15 to Oct. 15 [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004