Forsman & Bodenfors show "Impossible Choices" | David&Goliath, Jollibee fight for crispy justice | Arnold, Progressive return "At Home with Baker Mayfield"
Created for {EMAIL} | [Web Version]( September 15, 2021
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[] Top Story
[] [Forsman & Bodenfors show "Impossible Choices"](
[Forsman & Bodenfors show "Impossible Choices"]( (Feeding America/YouTube)
Forsman & Bodenfors New York created an "Impossible Choices" campaign for Feeding America that features a 30-second spot showing items such as prescriptions, Ethernet cables and light bulbs turned into food to represent the impossible decisions of choosing between everyday expenses and eating. The campaign is running across TV, over-the-top, social and digital media. Full Story: [Adweek]( (9/14)
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So how do we do it? For starters, with first-party, high-quality data delivered with empathy, scale and transparency. It's how we're creating a positive way to connect people to brands. Together, let's change media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT:
[] Creative
[] [David&Goliath, Jollibee fight for crispy justice](
[David&Goliath, Jollibee fight for crispy justice]( (Jollibee NA/YouTube)
David&Goliath's "Justice Is Best Served Crispy" campaign for Jollibee features a 60-second low-budget-style spot that introduces Chris P. Poultry, a lawyer who's fighting for consumers who've been let down by other brand's chicken sandwiches and offering compensation in the form of a free Jollibee Chickenwich. Out-of-home components include bench placements, an aerial banner over a Los Angeles beach and Poultry's business card placed on car windshields. Full Story: [ShootOnline (free content)]( (9/14), [Ad Age (tiered subscription model)]( (9/14)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Arnold, Progressive return "At Home with Baker Mayfield"](
[Arnold, Progressive return "At Home with Baker Mayfield"]( (Progressive Insurance/YouTube)
Arnold Worldwide has brought back Baker Mayfield and his wife Emily for the third year of Progressive's humorous NFL campaign, which features the couple at "home" in the Cleveland Browns' FirstEnergy Stadium. "The basic plot is set, the characters have been developed to a certain degree, and now it's just about great writing and great execution," says Arnold's Sean McBride. Full Story: [Muse by Clio]( (9/14)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( 3 things every marketer needs to know about analytics
In order to win in today's competitive world, marketers must expand their brands' data-driven culture with analytics, insights, and actions - without relying on cookies or tactics that might seem invasive to the consumer. [This report]( explores how to unify journeys across devices, browsers, and apps to create clean, dependable analytics that help you stay ahead ahead of the market. [Download the Report]( ADVERTISEMENT: [] Agency Insider
[] [How new CEO Mat Baxter is making his mark at Huge](
Huge has hired former Accenture Interactive executive Lisa De Bonis as global chief experience officer and Ernst & Young's Toni Howard Lowe as group vice president of diversity, equity and inclusion as new CEO Mat Baxter overhauls the agency to stop it being a "prisoner of the past." Baxter talks about the new appointments, the importance of data capabilities and prioritizing employees and inclusion, saying, "In 20 years, this is the toughest talent market I've ever seen. Ever." Full Story: [Adweek]( (9/14)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agencies sign up to support alcohol social ad standards](
[Agencies sign up to support alcohol social ad standards]( (Pixabay)
Thirteen ad agencies, including Havas, Publicis Groupe, Dentsu and McCann London, have signed a pledge with the International Alliance for Responsible Drinking to adhere to standards related to alcohol advertising on social media, including working with influencers and sponsored posts. The standards aim to prevent minors being exposed to alcohol marketing and include a video to help influencers and alcohol brands partner in the right way. Full Story: [Ad Age (tiered subscription model)]( (9/13)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( Prioritizing privacy, winning customers
Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. They must proactively communicate a necessary value exchange for the collection and use of first-party data – or get left behind. In this on-demand webinar, industry experts discuss how to improve brand experiences by communicating effectively about privacy. [Watch now]( ADVERTISEMENT: Featured Content Sponsored content from Twitter
[4 ways Uber won big by putting purpose over profit.](
asking peoople to stay home might seem unusual. But when brands prioritize the greater good, people pay attention. [Find out how Uber's #MoveWhatMatters campaign generated a 33% lift in positive sentiment while providing 10M free rides and deliveries during a global crisis.](
[6 gaming insights to help your brand level up.](
gaming conversation is loud on Twitter, with 91 million unique authors. And with 70 new tweets about gaming every second, there's alot to be heard. [Dive into these 6 insights]( to help your brand connect with this audience, on this edition of the Twitter Conversation Report.
[] Agency News
[] [Horizon Media named AOR by INSP](
Horizon Media has been named agency of record by entertainment channel INSP. "We wanted to work with an agency with a strong grasp of contemporary marketing and the media environment who could help us build on our success and continue the momentum," says INSP's Hayes Tauber. Full Story: [MediaPost Communications (free registration)]( (9/14)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends
[] [LinkedIn creates new live events offering](
LinkedIn announced the launch of a 10-week Creator Accelerator Program to support content producers and is funding it with $25 million. LinkedIn also is enabling brands and organizations to post long-form content with its Articles for Pages tool, has combined its events and livestreaming capabilities, improved ad optimization options for brand lift and reach, and added tools to forecast reach and frequency. Full Story: [TechCrunch (tiered subscription model)]( (9/14), [Social Media Today]( (9/14), [Adweek]( (9/14)
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