COVID-19 vaccination mandates on the rise

Callen turns to humor to tout Ranch Rider cocktails | Shadow Lion, Christopher Cloos picture an old Tom Brady | Elmwood says there's "Care at Every Connection" for Summit Created for {EMAIL} | [Web Version]( September 7, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Callen turns to humor to tout Ranch Rider cocktails]( [Callen turns to humor to tout Ranch Rider cocktails]( (Ranch Rider Spirits/Instagram) Callen created a series of short, slapstick videos for Texas brand Ranch Rider Spirits Co. to promote the limited return of the brand's Jalapeno Ranch Water cocktail. The campaign includes a scavenger hunt in select markets that will start on the brand's social channels, and a homecoming-themed party in Austin, Texas. Full Story: [Adweek]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The loop isn’t closed until you see a sale. We believe it — and we stand by it. Because closing the loop on ad spend to sales? It's why we exist. See how we're changing media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Shadow Lion, Christopher Cloos picture an old Tom Brady]( [Shadow Lion, Christopher Cloos picture an old Tom Brady]( (Christopher Cloos/YouTube) Shadow Lion's spot for Christopher Cloos focuses on Tom Brady's eyeglasses collection -- Cloos X Brady -- that features Brady as an older man with a full, gray beard, yet still in his football uniform. The ad will run on both Christopher Cloos' and Brady's social channels and the eyewear company's website. Full Story: [MediaPost Communications (free registration)]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Elmwood says there's "Care at Every Connection" for Summit]( [Elmwood says there's "Care at Every Connection" for Summit]( (Summit Health/YouTube) Elmwood's "Care at Every Connection" campaign for Summit Health focuses on the 2019 merger between CityMD and Summit Medical Group with a series of films highlighting care provided. The campaign includes local programmatic television ads, out-of-home media, social media, radio and print advertising. Full Story: [MediaPost Communications (free registration)]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to build trust and win customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. To be successful, they must be proactive in communicating a necessary value exchange for the collection, analysis and use of first-party data or get left behind. But how? [Register for the webinar to find out](. ADVERTISEMENT: [] Agency Insider [] [Opinion: Metaverse poised to become hotbed for creativity]( Roblox, Fortnite and other virtual worlds have become household names with adoption among escapist-seeking consumers and is driving pioneering brands to establish a new "direct to avatar" genre of marketing, writes R/GA London's Nick Pringle. Successful metaverse marketing will require more than copying and pasting of real-world products, and has the potential to become "a place where creativity and curiosity can flourish like never before." Full Story: [Fast Company (tiered subscription model)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [COVID-19 vaccination mandates on the rise]( A Gallup Poll found that a majority of the public is in favor of mandating the COVID-19 vaccine and more companies, including ad agencies, are beginning to require them. "If we genuinely want to get back to work and resume aspects of life before COVID, we must take an altruistic viewpoint," says Jellyfish Chief Marketing Officer Sharon Harris, adding that vaccine requirements are commonplace. Full Story: [Digiday (tiered subscription model)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Join us at 4A's StratFest 2021!]( The only conference for strategists by strategists. Join us on September 14, 2021, from 11- 6 PM ET, to explore how planners will map the new consumer landscape to create valued brands for the future. [Register today.]( ADVERTISEMENT Featured Content Sponsored content from Twitter [Inside Oreo's #ProudParent activation]( love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. [Find out how Oreo turned their powerful message into a worldwide phenomenon.](   [4 ways Uber won big by putting purpose over profit.]( asking peoople to stay home might seem unusual. But when brands prioritize the greater good, people pay attention. [Find out how Uber's #MoveWhatMatters campaign generated a 33% lift in positive sentiment while providing 10M free rides and deliveries during a global crisis.](   [] Agency News [] [Record July agency job growth expected to slow]( Advertising, PR and related employment increased by 1,700 jobs in August, while US employers added 235,000 jobs total, according to the US Bureau of Labor Statistics. There were 4,800 jobs added to rosters at US ad agencies during July -- the most since BLS started tracking agency jobs in 1990 -- but August's numbers for the larger category may indicate a slowdown in agency hiring. Full Story: [Ad Age (tiered subscription model)]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [How Flip is taking on TikTok, Amazon]( The Flip app has gained the attention of 200 brands by building a niche with short, shoppable beauty videos, while handling backend fulfillment with plans to expand as a full-fledged marketplace akin to Amazon. Flip been downloaded more than 1 million times and shipped more than 30,000 orders, said CEO Noor Agha. Full Story: [Glossy (tiered subscription model)]( (9/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Join us at 4A's StratFest 2021!]( [Join us at 4A's StratFest 2021!]( The only conference for strategists by strategists. Join us on Sept. 14 from 11 a.m. ET to 6 p.m. ET to explore how planners will map the new consumer landscape to create valued brands for the future. [Register today](. 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