Via pens catchy hip-hop tune for Save A Lot

TBWA\Chiat\Day touts Nissan@Home in "Heisman House" | Via pens catchy hip-hop tune for Save A Lot | Martin Agency, Buffalo Wild Wings celebrate football Created for {EMAIL} | [Web Version]( September 2, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [TBWA\Chiat\Day touts Nissan@Home in "Heisman House"]( [TBWA\Chiat\Day touts Nissan@Home in "Heisman House"]( (Nissan USA/YouTube) TBWA\Chiat\Day New York created the 11th annual "Heisman House" college football campaign for Nissan, which touts the automaker's Nissan@Home tool that enables car buyers to complete their buying journey online, including have cars delivered to their homes for test drives. One spot shows last year's Heisman winner DeVonta Smith turning up at the frat-style house to be welcomed by its inhabitants, including Baker Mayfield, who fools him into ordering 40 Nissan Pathfinders via Nissan@Home. Full Story: [Ad Age (tiered subscription model)]( (9/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to build trust and win customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. To be successful, they must be proactive in communicating a necessary value exchange for the collection, analysis and use of first-party data or get left behind. But how? [Register for the webinar to find out](. ADVERTISEMENT: [] Creative [] [Via pens catchy hip-hop tune for Save A Lot]( [Via pens catchy hip-hop tune for Save A Lot]( (Save A Lot/YouTube) The Via Agency's campaign for Save A Lot features a music video and hip-hop track titled "Like, a lot a lot" that's directed by Tomorrow's Drew Kirsch and features singers Leon Evans and Tamara Bubble singing the catchy tune in one of the chain's stores. The music video has attracted more than 3.6 million YouTube views since it debuted a month ago, and shorter versions are running across TV and digital with a TikTok element inviting users to post videos showing what "A lot a lot" means to them. Full Story: [Muse by Clio]( (9/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Martin Agency, Buffalo Wild Wings celebrate football]( [Martin Agency, Buffalo Wild Wings celebrate football]( (Buffalo Wild Wings/YouTube) The Martin Agency's "The Greatest of All Times" campaign for Buffalo Wild Wings stars NFL quarterbacks Kyler Murray and Josh Allen with the WNBA's Chiney Ogwumike in a TV spot where customers encounter the trio in a lively adventure. The spot debuts during today's Fox broadcast of the Ohio State-Minnesota game and a B-Dubs competition between Columbus, Ohio, and Minneapolis customers will use IBM Watson technology to measure sound levels in the bars during the game to crown the loudest fans the winners. Full Story: [Ad Age (tiered subscription model)]( (9/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Ogilvy's Lisa Bright talks favorite work]( Lisa Bright, chief creative officer of Ogilvy California, talks about creative inspirations and favorite work. Bright shares how campaigns from CareerBuilder and Old Spice inspired her and why she loves "ThisAbles" from IKEA. Full Story: [Muse by Clio]( (9/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Forsman & Bodenfors CEO on flex working, hierarchies]( Forsman & Bodenfors CEO Leif Sorte talks about the agency's approach to flexible working and what he values about time spent in the office. Sorte also says that the industry would improve by getting rid of hierarchies, which is what his agency has done, noting, "By requesting and offering feedback on things that are just work in progress, we know that we make the end result better." 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Explore these current trends, and more, in [this snapshot of key findings taken from our latest Travel Recovery Trend Report](.   [] Agency News [] [Publicis named AOR by Planet Fitness]( Publicis Groupe was named agency of record by Planet Fitness and will manage the account via a bespoke shop named Team Lift, which will handle creative, brand partnerships, media planning and buying, data and analytics, and marketing strategy. "By centralizing our marketing spend from 16 agencies to Publicis Groupe, we estimate delivering 20% more efficiency across our marketing spend," said Planet Fitness' Jeremy Tucker. Full Story: [MediaPost Communications (free registration)]( (9/1), [Ad Age (tiered subscription model)]( (9/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Twitter launches Super Follows subscriptions]( [Twitter launches Super Follows subscriptions]( (Super Follows/Twitter) Pre-approved Twitter users can now use the platform's Super Follows paid subscription service to monetize their tweets by offering exclusive content to followers willing to pay for it. Creators can charge iOS users in the US and Canada $2.99, $4.99 or $9.99 monthly and earn 97% of the revenue generated after fees and 80% after lifetime earnings reach $50,000. The service for Android and web users is in the works. 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