Anomaly, Lucky Charms drop "Magically Delicious" album

FIG, Zillow create an e-book from "The Journey" ad | RTO+P asks social to remix Slinky's jingle | Anomaly, Lucky Charms drop "Magically Delicious" album Created for {EMAIL} | [Web Version]( September 1, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [FIG, Zillow create an e-book from "The Journey" ad]( FIG, Zillow create an e-book from "The Journey" ad (Zillow) FIG has transformed its "The Journey" TV spot for Zillow into a children's book titled "The Girl Who Didn't Want to Move," which is designed to help parents and children manage the upheaval of moving home. All proceeds from the e-book, which is available via Amazon and Apple Books, will be donated to Covenant House, a nonprofit for homeless youth. Full Story: [Campaign US (tiered subscription model)]( (8/31), [Ad Age (tiered subscription model)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to build trust and win customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. To be successful, they must be proactive in communicating a necessary value exchange for the collection, analysis and use of first-party data or get left behind. But how? [Register for the webinar to find out](. ADVERTISEMENT: [] Creative [] [RTO+P asks social to remix Slinky's jingle]( Red Tettemer O'Connell + Partners introduced Slinky on social media to celebrate the brand's 75th anniversary by inviting Instagram and TikTok users to remix its iconic jingle. People who post their takes on the tune using #SlinkyRemix will be entered to win branded merchandise and the chance to have their version featured in a future campaign. Full Story: [Muse by Clio]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anomaly, Lucky Charms drop "Magically Delicious" album]( [Anomaly, Lucky Charms drop "Magically Delicious" album]( (Lucky Charms/YouTube) Anomaly created a campaign for Lucky Charms that features a "Magically Delicious" Spotify album from brand mascot Lucky the Leprechaun, accompanied by music videos. The album includes eight songs spanning music genres and inspired by different charms. Full Story: [The Drum (free registration)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [McCann's Bill Kolb pays tribute to the late Bob James]( Bill Kolb, chairman and CEO of McCann Worldgroup, wrote a tribute to Bob James, former chairman and CEO of McCann Erickson who died at the age of 84 on Aug. 29. "Bob James was a dynamic leader who proved what could be accomplished when a powerful and all-encompassing vision was matched with the discipline and passion to make it a reality," Kolb writes. Full Story: [Ad Age (tiered subscription model)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mischief's Kerry McKibbin on the agency workspace]( Kerry McKibbin, president and partner at Mischief @ No Fixed Address, talks about launching the agency during the pandemic and how that's shaping the approach to its new office and remote working. The new office "design is really centered around creative collaboration and a more flat, democratic sort of workplace," McKibbin says, adding, "Flexible working boils down to giving people freedom and treating them with respect." Full Story: [Adweek]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from Twitter [3 ways to add women's sports into your marketing mix.]( a new generation of female athletes take the spotlight, Twitter's the perfect place to connect your brand to a new generation of sports fans. In the past year alone, there's been a 30% increase in conversation surrounding women's sports leagues. [Read on to learn 3 ways your brand can harness the energy surrounding women's sports.](   [4 ways Uber won big by putting purpose over profit.]( asking peoople to stay home might seem unusual. But when brands prioritize the greater good, people pay attention. [Find out how Uber's #MoveWhatMatters campaign generated a 33% lift in positive sentiment while providing 10M free rides and deliveries during a global crisis.](   [] Agency News [] [MullenLowe Boston named creative AOR by TJ Maxx]( MullenLowe Boston has been appointed creative agency of record for TJ Maxx, following a review that included Venables Bell & Partners, TBWA/Chiat/Day New York and 72andSunny, according to multiple sources. The brand invested $17 million in US media last year, down from 2019's $90 million, per Kantar. Full Story: [Ad Age (tiered subscription model)]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok gives partners more creator insights via new API]( TikTok gives partners more creator insights via new API (TikTok) TikTok is improving its Creator Marketplace this month with an API that marketing partners can use to integrate creator listings into their in-house systems and access platform first-party demographics, growth trends and real-time campaign reporting. Initial launch partners include database platform Captiv8 and influencer marketing firm Influential. Full Story: [TechCrunch (tiered subscription model)]( (8/31), [Adweek]( (8/31), [Social Media Today]( (8/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] In September the swallows are chattering of destination and departure like a crowd of tourists. Mary Webb, writer, poet [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004