FCB, Spotify pen a "Song for Every CMO"

FCB, Spotify pen a "Song for Every CMO" | Deutsch, Taco Bell want to know: Sandwich or taco? | W+K, Montblanc spotlight Cillian Murphy, Peggy Gou Created for {EMAIL} | [Web Version]( August 27, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [FCB, Spotify pen a "Song for Every CMO"]( FCB New York created a business-to-business "Song for Every CMO" campaign for Spotify that features an album of tracks written for the marketing chiefs at major brands that have advertised on the platform. Songs include "Old Dusty Fingers" for Frito-Lay's Rachel Ferdinando and "Lara's Into It" for Intuit's Lara Balazs, and Spotify's Sarah Kiefer says the CMOs were involved in the selection process. Full Story: [MediaPost Communications (free registration)]( (8/26), [Ad Age (tiered subscription model)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We're All Screaming for More Streaming As the fight for subscribers continues, Addressable platforms are continuing to prove their value to both consumers and advertisers; while proving that Connected TV delivers. [Download our infographic]( to find out why you should take advantage of this booming channel as part of your strategy. ADVERTISEMENT: [] Creative [] [Deutsch, Taco Bell want to know: Sandwich or taco?]( Deutsch, Taco Bell want to know: Sandwich or taco? (Taco Bell) Taco Bell is rolling out a limited-time Crispy Chicken Sandwich Taco on Sept. 2 and Deutsch L.A. enlisted the college debate teams from Clemson University and the University of Georgia to take part in "The Great Crispy Chicken Sandwich Taco Debate." "Team It's a Taco" and "Team It's a Sandwich" will go head-to-head via 30- and 60-second ads during the Georgia vs. Clemson college football game airing on ABC on Sept. 4. Full Story: [Ad Age (tiered subscription model)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Montblanc spotlight Cillian Murphy, Peggy Gou]( [W+K, Montblanc spotlight Cillian Murphy, Peggy Gou]( (Montblanc/YouTube) Wieden+Kennedy Amsterdam's latest spots for its "What Moves You, Makes You" campaign for Montblanc star DJ Peggy Gou and actor Cillian Murphy talking about what moves them to make their work. The push is running across the US, Europe, China and South Korea. Full Story: [Muse by Clio]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 3 things every marketer needs to know about analytics In order to win in today's competitive world, marketers must expand their brands' data-driven culture with analytics, insights, and actions - without relying on cookies or tactics that might seem invasive to the consumer. [This report]( explores how to unify journeys across devices, browsers, and apps to create clean, dependable analytics that help you stay ahead ahead of the market. [Download the Report]( ADVERTISEMENT: [] Agency Insider [] [Havas' Stephanie Nerlich on women in advertising]( Stephanie Nerlich, CEO of Havas Creative Network, North America, talks about how the agency is supporting women during the pandemic and how the industry can prevent women from leaving the workforce by offering clear career paths. "[I]f you don't see a clear path to that next job, you might say, 'I'm checking myself out,' which is why we have programs such as Femmes Forward," Nerlich says. Full Story: [Campaign US (tiered subscription model)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How 5 agencies are tackling presenteeism]( How 5 agencies are tackling presenteeism (WOCinTech Chat/Flickr) Agency leaders from TBWA\Chiat\Day Los Angeles, DDB New York, Madwell, VaynerMedia and Mediahub share what they're doing to help prevent presenteeism. Initiatives include carving out times with no meetings, enforcing time off with office shutdowns, half-day Fridays, sabbatical programs and virtual child care. Full Story: [The Drum (free registration)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your Mobile Marketing Personalization Toolkit Dynamic mobile personalization, made possible by Movable Ink. Our toolkit of hand-picked resources can jump start any brand's mobile personalization strategy, no matter your team size or data sources. Activate any data into personalized content across rich push, in-app mobile messages, and email. [Download the toolkit now to learn more.]( ADVERTISEMENT: Featured Content Sponsored content from Expedia Group Media Solutions [Travel Recovery Trend Report Q2: The Recovery Continues]( the first quarter of 2021, we saw a number of positive signs for the travel industry as it started to emerge from the pandemic. The second quarter of the year saw further encouraging trends—including strong global search growth, rising international searches, and lengthening search windows—which give more cause for optimism. Explore these current trends, and more, in [this snapshot of key findings taken from our latest Travel Recovery Trend Report](.   [] Agency News [] [W+K New York named lead creative by FanDuel]( Wieden+Kennedy New York has been appointed lead creative agency by FanDuel following an informal review. W+K's first campaign for the brand is running during the NFL season, features the tagline "Make Every Moment More" and showcases how FanDuel can make sports even more exciting. Full Story: [Ad Age (tiered subscription model)]( (8/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to build trust and win customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. To be successful, they must be proactive in communicating a necessary value exchange for the collection, analysis and use of first-party data or get left behind. But how? [Register for the webinar to find out](. ADVERTISEMENT: [] Media & Technology Trends [] [Oasis formed to advance metaverse brand safety]( Dentsu recently joined other tech firms to form the Oasis Consortium, which wants to set standards for metaverse behavior, including creating user safety guidelines by the fourth quarter. "If you get people who are accountable and use artificial intelligence to help do the moderation, you stand a chance to proactively prevent your platform from being toxic," says Oasis President and co-founder Tiffany Xingyu Wang. Full Story: [Campaign US (tiered subscription model)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] To invent your own life's meaning is not easy, but it's still allowed, and I think you'll be happier for the trouble. 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