How agencies are enforcing time off to tackle burnout

Conill, Toyota insert Lunay fans into music video | Mischief, Gelo let youths serve green ads to parents | Zambezi, DIRECTV give QBs unwanted fan advice Created for {EMAIL} | [Web Version]( August 23, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Conill, Toyota insert Lunay fans into music video]( Conill created a spot for Toyota that doubles as the music video for Lunay's new "Todo O Nada" track and enables fans to take a selfie to be inserted into the video. The push encourages fans to share their videos to be entered into a sweepstakes to win a virtual one-on-one session with the reggaeton singer. Full Story: [Ad Age (tiered subscription model)]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Help us bring D&I to the world of marketing Join us for a roundtable discussion on diversity and inclusion in marketing with experts from AirBnB, LinkedIn, and Salesforce. These panelists will share their insights, open their playbooks, and will be available answer your questions after the event so bring your curiosity (and a co-worker)! [Register here.]( ADVERTISEMENT: [] Creative [] [Mischief, Gelo let youths serve green ads to parents]( Mischief @ No Fixed Address created a "Parent Track" campaign for sustainable hand-soap brand Gelo that encourages children to visit a dedicated site to install a tracking cookie on their parents' devices that then serves display ads about the damage single-use plastics do to the environment. Ads feature copy such as, "Your kids aren't mad that you bought single-use packaging, they're just disappointed. Which is way worse." Full Story: [Muse by Clio]( (8/20), [Ad Age (tiered subscription model)]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Zambezi, DIRECTV give QBs unwanted fan advice]( Zambezi and its production arm FIN Studios created a series of spots for DIRECTV's "NFL Sunday Ticket," which feature Patrick Mahomes and Dak Prescott enduring ridiculous advice from armchair football fans, who urge plays such as the "Slappy Two Pump Slant" and the "Virginia Woolf." The push is running across TV and social, with digital, podcast and radio content. Full Story: [Adweek]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Empower your marketing with analytics and identity resolution Marketers who expand their brands' data-driven culture with analytics, insights, and actions will win in today's competitive world. This can all be done without relying on cookies or other tactics that might seem invasive to today's consumer. This report shows you how to unify journeys across devices, browsers, and apps to create clean, dependable analytics that help you make actionable, data-driven decisions. [Download the Report]( ADVERTISEMENT: [] Agency Insider [] [How agencies are enforcing time off to tackle burnout]( [How agencies are enforcing time off to tackle burnout]( (Pixabay) Agencies such as Kinesso, Mediabrands, The Many and Wieden+Kennedy are shutting or have shuttered their offices for one-week periods to give staff paid time off in an effort to prevent burnout. Kinesso's Renu Hooda says clients have been supportive of the move, explaining, "A majority of them were actually really appreciative and actually said 'Maybe we will also consider doing something similar for our employees.' " Full Story: [Ad Age (tiered subscription model)]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Campaign US Twitter poll shows support for vaccines]( A Twitter poll conducted by Campaign US found 76.9% of respondents think agencies should implement vaccine mandates. IPG has mandated proof of vaccination or a negative test for those returning to the office while Publicis has delayed its return to the office and is mandating face masks for those who are unvaccinated. Full Story: [Campaign US (tiered subscription model)]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( ADVERTISEMENT Featured Content Sponsored content from Pathmatics - [Understanding How IDFA Will Impact the Future of Digital Advertising]( - [Companies Going Public Lean on Social Media Digital Ads]( - [How Health Insurance Companies are Advertising The COVID-19 Vaccine]( - [How Luxury Brands Have Rebounded From COVID-19]( - [8 Reasons Why a YouTube Channel is a Requirement For Your Brand]( [] Agency News [] [What Facebook is demanding during media agency review]( Publicis, Dentsu and Havas are battling it out to become Facebook's new media agency, with the decision expected in October, and audits of media buying processes are among the terms being demanded by the brand, sources report. Matthew Kasindorf of the American Association of Advertising Agencies says brands are asking more of their agencies, adding, "Marketers ... are being squeezed, but it continues to roll down hill and it gets to the point that it severely impacts an agency's ability to do business." Full Story: [Ad Age (tiered subscription model)]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Groundbreaking CTV Measurement Study]( In an unprecedented study across 20 leading U.S. advertisers, the ANA and Innovid dove into CTV measurement to unlock new KPIs, benchmarks, and best practices for marketers. [Download the report]( for the truth behind reach, frequency, and ROI. ADVERTISEMENT: [] Media & Technology Trends [] [Facebook, Instagram suffer "slow leak" in ad spend]( [Facebook, Instagram suffer "slow leak" in ad spend]( (Pixabay) Agency executives report gradual shifts in client ad budgets from social media leaders Facebook and Instagram toward platforms like TikTok, Snapchat and Pinterest. The "slow leak," writes Kimeko McCoy, is driven by increasing costs per impressions, data privacy issues and a desire to diversify spending, among other reasons. Full Story: [Digiday (tiered subscription model)]( (8/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Delta variant forces agencies to pivot office plans]( Adweek [] - [The Martin Agency unveils "Bodequality" for Old Navy]( Adweek [] - [Publicis NY shows Ludacris discover a new sound with Jif]( Muse by Clio [] - [How to create a truly hybrid work model]( Ad Age (tiered subscription model) [] - [IPG DXTRA creates "Dear White Parents"]( ShootOnline (free content) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Nothing, no one, is too small to matter. What you do is going to make a difference. 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