How agencies are tackling the talent shortage

McCann Detroit, GM showcase "Pleasant Surprises" | L&C intros GE Lighting's Cync with nostalgic push | Mekanism, OkCupid celebrate "Every Single Person" Created for {EMAIL} | [Web Version]( August 3, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [McCann Detroit, GM showcase "Pleasant Surprises"]( [McCann Detroit, GM showcase "Pleasant Surprises"]( (General Motors/YouTube) McCann Detroit created a 60-second "Duet" spot for General Motors' new Periscope safety brand that's set to "Collide" by Howie Day. The ad, part of a "Pleasant Surprises" social and digital campaign, shows two drivers escape a collision thanks to Periscope technology only to romantically collide later in a coffee shop. Full Story: [Ad Age (tiered subscription model)]( (8/2), [MediaPost Communications (free registration)]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Turn on frictionless commerce this Black Friday. This Black Friday, discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. [Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.]( ADVERTISEMENT: [] Creative [] [L&C intros GE Lighting's Cync with nostalgic push]( [L&C intros GE Lighting's Cync with nostalgic push]( (GE Lighting/YouTube) L&C's campaign to introduce GE Lighting's new Cync brand turns back time to show how the brand's smart home technology would have "seemed magical" in scenarios set in the 1980s and 1950s. "Our approach was to target everyone from millennials to baby boomers who grew up with the GE name and introduce them to Cync," says Gian Carlo Lanfranco, co-founder of L&C. Full Story: [Muse by Clio]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mekanism, OkCupid celebrate "Every Single Person"]( Mekanism, OkCupid celebrate "Every Single Person" (OkCupid) Mekanism created an "Every Single Person" campaign for OkCupid that celebrates the diversity of its users with colorful, provocative ads that feature the words "Every Single" followed by identifiers such as "non-monogamist," "romantic" and "pansexual." The ads are running out of home, supported by a social campaign, in New York, Los Angeles and Chicago before rolling out worldwide. Full Story: [Ad Age (tiered subscription model)]( (8/2), [The Drum (free registration)]( (8/2), [Adweek]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How agencies are tackling the talent shortage]( Agencies are struggling to recruit talent who, following the past 18 months, "want flexibility and benefits, and as a result, companies have to think differently about how to motivate and engage people," says Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, which has released guidance and created a freelancer portal to support agencies. Leaders from McCann Worldgroup, Mediahub, FCB and other shops discuss how they're approaching the problem. Full Story: [Campaign US (tiered subscription model)]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Richards Group's Glenn Dady talks transformation]( Glenn Dady, CEO of The Richards Group, talks about how the agency has changed since the departure of founder Stan Richards. Dady discusses an employee-led transformation, the agency's focus on diversity, its clients and moving forward with his own leadership style, saying, "I tend to be extremely collaborative and I want different opinions." Full Story: [Ad Age (tiered subscription model)]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from Twitter [Five ways brands can prepare for the Summer Games.]( mentions up by 73%, people on Twitter are clearly excited about the Summer Games. But the pandemic provides additional challenges for brands trying to connect with these fans. [Explore five insights into how you can prepare and activate during the Games.](   [How brand conversation drives measurable results.]( conversation on Twitter is directly linked to outcomes across the funnel. In fact, just a 10% rise in brand conversation can lead to a 3% increase in sales volume. [Explore three ways to optimize your strategy and output so you can connect with audiences and spark more valuable conversations.](   [] Agency News [] [Terri & Sandy named AOR by Pals Socks]( Terri & Sandy has been named first agency of record by Pals Socks, which picked the agency based partly on its campaigns for Partnership for Drug-Free Kids and Barba Men's Grooming Salon. The shop will handle creative and strategic work. Full Story: [MediaPost Communications (free registration)]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Clubhouse expands user options]( Clubhouse expands user options (Clubhouse) Clubhouse is offering members the ability to start chat threads with speakers and archive events, and added a "Leaders" role with options designed to increase Club engagement. Clubhouse says its user base has increased by 10 million since May, and its daily room count has increased to 600,000 from 300,000 in May. Full Story: [Social Media Today]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] August is ripening grain in the fields blowing hot and sunny, the scent of tree-ripened peaches, of hot buttered sweet corn on the cob. Jean Hersey, writer, gardener [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004