Gut, Popeyes declare "We come in piece. 8 piece."

Commonwealth/McCann unveils "Cat" for Chevrolet | Gut, Popeyes declare "We come in piece. 8 piece." | Grey, MassMutual share "Uncomfortable Truths" Created for {EMAIL} | [Web Version]( July 28, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Commonwealth/McCann unveils "Cat" for Chevrolet]( Commonwealth/McCann's 60-second "Cat" spot for Chevrolet's 2021 Chevy Silverado features a man and his feline companion, Walter, who comes when called, fetches sticks, swims and herds cattle. The campaign includes two additional spots, "Flex" and "Video Game," which take a playful look at both the Silverado and Chevy Equinox. Full Story: [Ad Age (tiered subscription model)]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Turn on unexpected audiences this holiday season. This holiday season discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. [Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.]( ADVERTISEMENT: [] Creative [] [Gut, Popeyes declare "We come in piece. 8 piece."]( Gut, with Horizon Media, created a digital, out-of-home and print campaign that introduces Popeyes' chicken nuggets and announces a truce in the "chicken wars," with the brand donating the cost of a million nuggets from its own and competitors' franchises to New Orleans' Second Harvest Food Bank. A 30-second spot follows an employee gathering nuggets for donations and features the tagline "We come in piece. 8 piece." Full Story: [Adweek]( (7/27), [Marketing Dive]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Grey, MassMutual share "Uncomfortable Truths"]( Grey's debut work for MassMutual, airing during the Olympics, features three ads as part of the brand's "Uncomfortable Truths" campaign. One humorous 30-second spot shows a couple looking at their children and trying to imagine which one will take care of them in retirement, before coming to the unsettling realization they'll have to make other plans. Full Story: [Ad Age (tiered subscription model)]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Impartial marketing analytics from LeadsRx Build a data-driven culture with modern analytics from LeadsRx. Without relying on cookies, leverage the LeadsRx purpose-built identity graph to unify buyer journeys while attributing conversions to marketing tactics. The result? Clean, modern analytics that help you make data-driven decisions. [Learn more on the LeadsRx website](. ADVERTISEMENT: [] Agency Insider [] [Havas New York growth chief talks hybrid working, talent]( Havas New York's chief growth officer and managing director, Vanessa Romann, talks in this video about how the agency is seeking new talent, responding to social causes and approaching hybrid working. "We'll get to come together more, but we can also work asynchronously, in a more thoughtful way if we need the time on our own," Romann says. Full Story: [The Drum (free registration)]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How employers are redistributing office capital]( The shift to remote or hybrid working is leading some employers to shrink their office footprint and reallocate investment toward collaborative work experiences and staff well-being. "There's a new reality and awareness that just closing an office is not enough: there has to be more of an investment in the well-being of a team and how it's going to be coordinated around the mindset of a team," Futuri co-founder and CEO Daniel Anstandig said. Full Story: [Digiday (tiered subscription model)]( (7/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Join us at 4A's StratFest 2021!]( The only conference for strategists by strategists. Join us on September 14, 2021, from 11- 6 PM ET to explore how planners will map the new consumer landscape to create valued brands for the future. [Register today.]( ADVERTISEMENT Holiday Marketing Strategy Sponsored content from MNTN [Gift Yourself Some Strong Holiday Campaign Performance]( MNTN Performance TV Holiday Guide gives you everything you need to drive measurable conversions, revenue, and more this busy holiday shopping season. Discover how Connected TV advertising can help you claim your share of $1 trillion in holiday spend this year—[check out the guide today.](   [] Agency News [] [160over90 wins influencer, PR AOR for Hollister]( 160over90 has won influencer and public relations agency of record for Hollister following a competitive review. "Our priority is to create the most inclusive and representative roster of authentic Gen Z creators," 160over90's Derek Goode said. Full Story: [Campaign US (tiered subscription model)]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [JLL awards global brand, creative AOR to Havas]( Campaign US (tiered subscription model) (7/27) [] Media & Technology Trends [] [LinkedIn reaches ad revenue, engagement milestones]( LinkedIn reaches ad revenue, engagement milestones (Getty Images) LinkedIn experienced a 97% increase in quarterly ad revenue for the fiscal fourth quarter to surpass the $1 billion mark for the first time, also reaching a $10 billion overall revenue milestone for the year, according to executives from parent company Microsoft. LinkedIn also reported record engagement following 30% growth in user sessions. Full Story: [Social Media Today]( (7/27), [GeekWire]( (7/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Join us at 4A's StratFest 2021!]( [Join us at 4A's StratFest 2021!]( The only conference for strategists by strategists. 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