GroupM takes itself out of the running for Facebook

W+K New York, Ford debut "Make It Revolutionary" | AKQA, Riff Raff take DeVito, Awkwafina on a Discord trip | StrawberryFrog, Prudential ask "Who's Your Rock?" Created for {EMAIL} | [Web Version]( July 26, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K New York, Ford debut "Make It Revolutionary"]( Wieden+Kennedy New York created the "Make It Revolutionary" spot for Ford, which debuted during the Olympic opening ceremony. The 60-second ad, directed by Chloe Zhao of "Nomadland," showcases how the automaker is building on its heritage to create an electric future. Full Story: [ShootOnline (free content)]( (7/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Turn on the power of personalization this Cyber Monday. This Cyber Monday, discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. [Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.]( ADVERTISEMENT: [] Creative [] [AKQA, Riff Raff take DeVito, Awkwafina on a Discord trip]( Riff Raff and AKQA created a five-minute movie for Discord in which Awkwafina and Danny DeVito take a trip through the imaginations of real users as they discover the platform. The film is running on TikTok, Snapchat, YouTube and other social media platforms, and on television during the MTV Video Music Awards and NBC's Olympics coverage. Full Story: [Campaign US (tiered subscription model)]( (7/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [StrawberryFrog, Prudential ask "Who's Your Rock?"]( StrawberryFrog brought back Prudential Financial's iconic Rock, which spent 10 years out of the advertising spotlight, with a campaign running across a wide variety of platforms in both the US and three Latin American countries. "Who's Your Rock?" features a 60-second anthem spot that shows children finding a treasure chest with items, including the brand's rock, that enable them to act out their dreams. Full Story: [MediaPost Communications (free registration)]( (7/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Groundbreaking CTV Measurement Study]( In an unprecedented study across 20 leading U.S. advertisers, the ANA and Innovid dove into CTV measurement to unlock new KPIs, benchmarks, and best practices for marketers. [Download the report]( for the truth behind reach, frequency, and ROI. ADVERTISEMENT: [] Agency Insider [] [Employees will need support as offices reopen]( Experts discuss how employees will need support to refresh interpersonal skills as offices reopen and in-person interactions become more routine. "It will be draining to build new routines and adapt behaviors once again," Adverity's Heath Podvesker said. Full Story: [Digiday (tiered subscription model)]( (7/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are approaching hybrid work]( Agencies are offering varying hybrid work models as employees seek more flexible schedules, such as Edelman's plan to have workers in the office 60% of the time, Walrus expecting employees to return to the office for four days a week by September and Havas Creative North America bringing workers back to the office for three days a week. "Although we've proven we can deliver great creativity apart; magic happens when we are together," Havas Creative North America CEO Stephanie Nerlich said. Full Story: [Campaign US (tiered subscription model)]( (7/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from Twitter [How brands can use audio to build community.]( that? That's the sound of public conversation. Right now, live audio is happening on Twitter. Brands are using the power of the human voice to enhance their own voice and build diverse communities. [See how Twitter Spaces can help you use audio to connect in a way that goes beyond 280 characters.](   [5 game-winning insights about sports fans.]( you know there are enough sports fans on Twitter to fill the Staples Center 1,217 times? While some people are returning to stadiums, many are turning to virtual ways to boost their experience. Lean more about how sports fans have changed in this edition of the [Twitter Conversation Report.](   [] Agency News [] [GroupM takes itself out of the running for Facebook]( GroupM has withdrawn from Facebook's global media review process. The agency, a primary incumbent on the account, released a statement via a spokesperson, saying, "We are proud of the work that our teams and people have done for Facebook and wish them the very best in their media selection process." Full Story: [MediaPost Communications (free registration)]( (7/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Google details phases for Privacy Sandbox, cookies]( Google outlined a "rigorous, multi-phased" approach to testing, discussing and releasing its federated learning of cohorts, Fledge and other ad measurement and attribution techniques under its Privacy Sandbox beginning in the fourth quarter, along with phasing out support for third-party cookies in 2023, according to a company post. The plan will help "ensure that cookies are not replaced with alternative forms of individual tracking, and discourage the rise of covert approaches like fingerprinting," wrote Vinay Goel, Chrome's privacy engineering director. Full Story: [MediaPost Communications (free registration)]( (7/25), [Digiday (tiered subscription model)]( (7/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Join us at 4A's StratFest 2021!]( [Join us at 4A's StratFest 2021!]( The only conference for strategists by strategists. Join us on Sept. 14 from 11 a.m. ET to 6 p.m. ET to explore how planners will map the new consumer landscape to create valued brands for the future. [Register today](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [MullenLowe goes comedic for Navy Federal Credit Union]( MediaPost Communications (free registration) [] - [GSD&M, David Ayer put on "Helmet" for US Air Force]( ShootOnline (free content) [] - [Agency leaders on what they need to retain, hire talent]( The Drum (free registration) [] - [Uncommon, Method create a soap bubble party in NYC]( Muse by Clio [] - [4 agencies create Olympics campaigns for Oreo, Ritz]( MediaPost Communications (free registration) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I love to think about chance -- about how one little overheard word, one pebble in a shoe, can change the universe. Anne Tyler, writer [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004