Ad-ID from 4A's, ANA adopted by NBCU

Anomaly, Uber, Tony Hawk say "Go get it" | McKinney, Little Caesars stuff TikTok stars | 72andSunny, Xfinity ask TikTok to sing the Olympic tune Created for {EMAIL} | [Web Version]( July 23, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Anomaly, Uber, Tony Hawk say "Go get it"]( Uber is making its Olympic advertising debut with its first brand portfolio campaign, created by Anomaly Los Angeles, which stars Tony Hawk and features a new tagline, "Go get it." An anthem 60-second spot shows people re-embracing life with the help of Uber Rent, Uber X, Uber Green, Lime scooters and Uber Eats. Full Story: [Ad Age (tiered subscription model)]( (7/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( ADVERTISEMENT [] Creative [] [McKinney, Little Caesars stuff TikTok stars]( [McKinney, Little Caesars stuff TikTok stars]( (Little Caesars Pizza/TikTok) McKinney is touting Little Caesars' Extra Stuffed pizza with a TikTok campaign that features life-size stuffed doll doppelgangers of influencers including Adam Waheed, Brooke Averick, Spencer X and The McFarlands. The push features each TikTok star using their stuffed doppelganger in their videos, and a TikTok introducing the campaign has so far attracted 4.3 million views and more than 78,000 likes. Full Story: [Adweek]( (7/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [72andSunny, Xfinity ask TikTok to sing the Olympic tune]( 72andSunny's campaign for Comcast's Xfinity is encouraging people to share their musical takes on the Olympic Games' theme tune using #XfinityFanthem for the chance to have their TikTok featured in a 30-second compilation ad during the closing ceremony. A 60-second spot shows a girl in front of her TV conducting people as they hum, sing or tap to the "Bugler's Dream," and the campaign includes entries from Olympic athletes and others. Full Story: [Ad Age (tiered subscription model)]( (7/22), [Adweek]( (7/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Impartial marketing analytics from LeadsRx Build a data-driven culture with modern analytics from LeadsRx. Without relying on cookies, leverage the LeadsRx purpose-built identity graph to unify buyer journeys while attributing conversions to marketing tactics. The result? Clean, modern analytics that help you make data-driven decisions. [Learn more on the LeadsRx website](. ADVERTISEMENT: [] Agency Insider [] [Havas Chicago's Myra Nussbaum talks favorite work]( Myra Nussbaum, chief creative officer at Havas Chicago, talks about creative inspirations and favorite work, including creating a Miller Lite antenna. "I don't know if I'm exactly 'proud' of creating the world's first Cantenna, but we did have a ton of fun and got a lot of attention for the brand," Nussbaum says. Full Story: [Muse by Clio]( (7/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Better digital creative will emerge as cookies disappear]( [Better digital creative will emerge as cookies disappear]( (Pixabay) The demise of cookies will spark a resurgence of creative, interactive digital experiences as brands seek ways to engage consumers and obtain data, writes Omelet's Ricardo Diaz, pointing to fun examples from brands including Google, Signal and North Kingdom. "With no more middleman between brand and audience, brands will be forced to do a better job of creating deeper, transparent and authentic relationships," Diaz writes. Full Story: [SmartBrief/Marketing]( (7/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe in having nothing to hide and everything to gain. At Roundel, we're committed to providing a true understanding of what your buy does for bottom-line improvement and top-line growth. Because media partners should be transparent about the mutual value of media. And that's exactly what we do. Media, re-imagined by Target. [See How]( ADVERTISEMENT: Featured Content Sponsored content from Twitter [How brands can participate in vaccine awareness.]( COVID-19 vaccines become more accessible, the challenge shifts to creating demand and adoption across communities. And new research shows brands have the chance to lead the way. [Find out how your brand can help people become more informed by participating in this vital conversation.](   [5 game-winning insights about sports fans.]( you know there are enough sports fans on Twitter to fill the Staples Center 1,217 times? While some people are returning to stadiums, many are turning to virtual ways to boost their experience. Lean more about how sports fans have changed in this edition of the [Twitter Conversation Report.](   [] Agency News [] [OMD tops global billings ranking among media agencies]( OMD was 2020's top media agency globally in terms of billings, a title it held in 2019 as well, followed by Mindshare and Carat, respectively, according to COMvergence. Among holding companies, GroupM came out on top for media billings, while Horizon Media was top among independent agencies. Full Story: [MediaPost Communications (free registration)]( (7/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( TikTok Influences Purchase Decisions Did you know 66% of Millennial TikTok users have looked up a product after seeing it in an ad? [Download our study]( to learn more about both Gen Z & Millennials on TikTok, their attitudes and receptiveness to ads, and which brands are standing out on the platform. ADVERTISEMENT: [] Media & Technology Trends [] [Ad-ID from 4A's, ANA adopted by NBCU]( Ad-ID from 4A's, ANA adopted by NBCU (Advertising Digital Identification) NBCUniversal is adopting advertising identity solution Ad-ID, which was created jointly by the American Association of Advertising Agencies and the Association of National Advertisers. NBCU began using Ad-ID during its Olympic coverage, and 4A's CEO and President Marla Kaplowitz stated, "We have a tremendous opportunity to collectively solve an ongoing industry issue: the need for frequency capping to address excessive ad repetition that's a nuisance for the consumer." Full Story: [Marketing Dive]( (7/22), [Ad Age (tiered subscription model)]( (7/22), [Adweek]( (7/22), [MediaPost Communications (free registration)]( (7/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sports insights to kick off the ‘21 season.]( [There are over 90 million sports fans on Snapchat in North America… they could fill the largest stadium in the world more than 580 times! These fans are more engaged than ever, and brands have an opportunity to make an impact like never before.]( [Read the Report>]( ADVERTISEMENT: Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] They teach you there's a boundary line to music. But, man, there's no boundary line to art. Charlie Parker, jazz saxophonist, band leader, composer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004