Uncommon, Method create a soap bubble party in NYC

Uncommon, Method create a soap bubble party in NYC | Via, Flex see a world where periods are freely discussed | McCann, Microsoft Teams bring Tokyo to life virtually Created for {EMAIL} | [Web Version]( July 21, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Uncommon, Method create a soap bubble party in NYC]( [Uncommon, Method create a soap bubble party in NYC]( (Uncommon London/Vimeo) Uncommon's two-minute spot for Method opens with shots of New York City as weather reports of climate change and record-breaking temperatures are heard in the background, before a giant sea of soap bubbles invades a street and sparks scenes of joyous dancing. The spot, which reflects the brand's sustainability credentials, ends with the copy, "Make the good fight good fun," and the push includes out of home, print, iPhone-shot social stories and content encouraging people to share how they are creating "a better, brighter tomorrow" using #MethodForChange. Full Story: [Muse by Clio]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Turn on unexpected audiences this holiday season. This holiday season discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. [Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.]( ADVERTISEMENT: [] Creative [] [Via, Flex see a world where periods are freely discussed]( Via created menstrual brand Flex's first TV campaign, which features 15-second spots where people who normally squeamish about periods, like a dad who likes to fish to avoid his daughter's problems, extol the virtues of the menstrual disc. The campaign also is running on paid social media and email. Full Story: [Ad Age (tiered subscription model)]( (7/20), [Campaign US (tiered subscription model)]( (7/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann, Microsoft Teams bring Tokyo to life virtually]( [McCann, Microsoft Teams bring Tokyo to life virtually]( (Microsoft/YouTube) McCann's "Ticket to Tokyo" campaign for Microsoft Teams features a 60-second spot that shows Tokyo residents giving video tours of their city to people who would have loved to visit during the Olympics but aren't allowed. The spot will make its TV debut during Friday's opening ceremony and is available on YouTube. Full Story: [MediaPost Communications (free registration)]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why agencies need leaders like Ted Lasso]( Joel Kaplan, executive creative director at MUH-TAY-ZIK / HOF-FER, writes about the pandemic's effect on his attitudes to working models and leadership, advising agencies to embrace equitable leadership and be a little bit like Ted Lasso. The character of Lasso "is a master class in emotional balance, culture building and empathetic leadership," Kaplan writes. Full Story: [Muse by Clio]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [These P&G ad agency elevator pitches really worked]( Procter & Gamble's Elevator Pitch contest at the Ad Age Small Agency Conference has yielded several contracts and has helped build the BLAC internship program to "increase the diversity of storytelling and creators," according to Matt Lumb, vice president of brand building integrated communications at P&G. Small agencies Cornett, The Variable and OKRP tell their stories of how the contest led to further business with P&G. Full Story: [Ad Age (tiered subscription model)]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our partners - [Microsoft Excel 2019 Basic - Quick Reference Guide]( - [GUIDE: 4 Powerful Techniques For Persuasive Speaking]( - [Microsoft Teams - Free Reference Card]( - [GUIDE: Do You Speak Like This? (It Can Hurt Your Credibility!)]( - [Cheat Sheet - Self Improvement Cheat Sheet Bundle]( [] Agency News [] [Omnicom's organic growth hit 24.4% in Q2]( Omnicom Group's second quarter results showed a return to organic growth at 24.4% and more than $3.5 billion in revenue, a 27% year-over-year increase. The company's advertising division experienced a nearly 30% organic growth increase. Full Story: [MediaPost Communications (free registration)]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok's Spark Ads help brands amplify creator content]( Marketers can now tap into Spark Ads, a new native TikTok ad format that can incorporate previously-published organic posts as part of their ad mix and post the sponsored content to other accounts with prior approval. Marketers can supplement the content, which will bear a sponsored tag, with calls-to-action and access ad insights such as paid clicks and the number of likes, shares and followers. Full Story: [Ad Age (tiered subscription model)]( (7/20), [The Drum (free registration)]( (7/20), [Adweek]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The cure for anything is salt water: sweat, tears or the sea. Isak Dinesen, pseudonym of Karen Blixen, writer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004