Advertising not immune to "Great Resignation" trend

Ogilvy, Corteva Agriscience spotlight diverse farmers | McCann says "It's Time" for MGM Resorts | VaynerMedia, Budweiser reimagine "Independence Day" Created for {EMAIL} | [Web Version]( July 1, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Ogilvy, Corteva Agriscience spotlight diverse farmers]( [Ogilvy, Corteva Agriscience spotlight diverse farmers]( (Corteva Agriscience/YouTube) Ogilvy created a video series for Corteva Agriscience, "The Heart of the Farm," that documents the lives of diverse farmers, beginning with a "Growing With Pride" episode that focuses on LGBTQ+ Californian farmer Leon Etchepare. "As a queer director, this is a very meaningful project for me to bring people who haven't had the opportunity to share their story to the forefront," says Ogilvy's Emily Clark. Full Story: [Adweek]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe in getting you customers, not just clicks. How? With measurable value that helps you achieve top-line growth. See how we're changing media for good. Join us. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [McCann says "It's Time" for MGM Resorts]( [McCann says "It's Time" for MGM Resorts]( "Find Joy in the Beauty of Bellagio" spot for MGM Resorts. (MGM Resorts/YouTube) McCann's "It's Time" campaign for MGM Resorts features two spots specifically promoting the Bellagio that are reminiscent of "Old Hollywood" while another 30-second ad stars Nichole Sakura from "Superstore" and "Shameless" giving a tour through MGM's Las Vegas resorts. The push is running across connected TV, digital video, social media, print and out of home. Full Story: [Adweek]( (6/30), [Ad Age (tiered subscription model)]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VaynerMedia, Budweiser reimagine "Independence Day"]( [VaynerMedia, Budweiser reimagine "Independence Day"]( (Budweiser/YouTube) Budweiser's "Go Fourth, America" campaign features a spot from VaynerMedia that brings back Bill Pullman as President Thomas J. Whitmore from the 1996 movie "Independence Day," who addresses the nation with a patriotic call to truly celebrate this Fourth of July, saying, "Let's work together toward a future where everyone can come to the party." The brand is inviting Americans of legal drinking age to get a $5 digital gift card when they visit a dedicated site and share a photo of themselves with a beer. Full Story: [MediaPost Communications (free registration)]( (6/30), [Marketing Dive]( (6/30), [The Drum (free registration)]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( TikTok Influences Purchase Decisions Did you know 66% of Millennial TikTok users have looked up a product after seeing it in an ad? [Download our study]( to learn more about both Gen Z & Millennials on TikTok, their attitudes and receptiveness to ads, and which brands are standing out on the platform. ADVERTISEMENT: [] Agency Insider [] [Advertising not immune to "Great Resignation" trend]( The advertising industry is not immune to what a Texas A&M professor calls "The Great Resignation," as many professionals are seeking higher paying or more flexible positions or exiting the profession because of burnout, a desire for change, child care burdens and other factors. Simon Fenwick of the American Association of Advertising Agencies notes younger talent is increasingly opting for freelance work because for them, "It's less about job security and more about job satisfaction." Full Story: [Ad Age (tiered subscription model)]( (6/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FCB NY's Samira Ansari talks creativity, Ryan Reynolds]( Samira Ansari, executive creative director at FCB New York, talks about her creative inspirations, favorite work and why it was a "punch in the gut" to receive an advertising course from Ryan Reynolds. "Here we are overanalyzing the crap out of everything we do, and there he is running with his gut instinct and making funny stuff that gets noticed," Ansari says. Full Story: [Muse by Clio]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Turn on a more personal path to purchase. This holiday season discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. [Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.]( ADVERTISEMENT: Featured Content Sponsored content from Twitter [4 Insights into the evolution of entertainment.]( day is red-carpet worthy on Twitter. Movies, TV, cooking, sports: people are watching and Tweeting it all. As in-person events return, chances to connect with fans continue to grow. [Explore insights and how your brand can benefit in this edition of the Twitter Conversation Report.](   [Inside Oreo's #ProudParent activation]( love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. [Find out how Oreo turned their powerful message into a worldwide phenomenon.](   [] Agency News [] [Gut opens in Toronto after becoming AOR for Tim Hortons]( Gut has been appointed as Tim Hortons' agency of record and has opened a Toronto office as a result. "With Gut Toronto, our fourth office in three years, we're building a strong presence in both North and South America," says Gut co-founder Anselmo Ramos. Full Story: [MediaPost Communications (free registration)]( (6/30), [Adweek]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [GroupM invests $75M in "first-of-its-kind" initiative]( Adweek (6/30) [] Media & Technology Trends [] [Instagram readies for change amid "stiff competition"]( [Instagram readies for change amid "stiff competition"]( (mosseri/Instagram) Instagram head Adam Mosseri says the platform will expand beyond "a photo-sharing app" with the launch of full-screen, recommended videos within individual feeds and testing "full screen, immersive, entertaining, mobile-first video." In an Instagram video, Mosseri said the platform needs to embrace "serious competition" from upstarts and established platforms such as TikTok and YouTube and "that means change." Full Story: [CNBC]( (6/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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