What agencies are doing for Cannes Lions

David Miami, Publicis win Outdoor Grand Prix | AMV BBDO, TBWA London, Area 23 win Cannes honors | Ogilvy, Dove win Print and Publishing Grand Prix Created for {EMAIL} | [Web Version]( June 22, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [David Miami, Publicis win Outdoor Grand Prix]( Cannes Lions awarded three Outdoor Grand Prix at this year's festival. The winners were Burger King for its "Moldy Whopper" campaign from David Miami and Ingo Stockholm, Publicis Italy's "Shutter Ads" for Heineken and Publicis Conseil's "Village Electrique" for Renault. Full Story: [Adweek]( (6/21), [Ad Age (tiered subscription model)]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( It’s time to reimagine marketing Think today's consumer expectations are high? You haven't seen anything yet. Listen to this podcast as we explore the future of customer experience. Global co-hosts demystify digital transformation, AI and other marketing buzzwords so brands can reimagine marketing for their organizations. [Explore the podcast]( ADVERTISEMENT: [] Creative [] [AMV BBDO, TBWA London, Area 23 win Cannes honors]( AMV BBDO's "Womb Pain Stories" for Libresse and TBWA London's "Steal Our Staff" for Beco were awarded the Grand Prix for Health and Wellness at Cannes Lions. The Health Agency award was won by Area 23, which also won the Pharma Grand Prix for its "Sick Beats" product for Woojer. Full Story: [Adweek]( (6/21), [MM&M]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy, Dove win Print and Publishing Grand Prix]( Ogilvy London and Ogilvy Toronto's "Courage Is Beautiful" campaign for Dove won the Print and Publishing Grand Prix at Cannes Lions. "It's a testament to the wonderful teamwork that took place between two Ogilvy offices and our Dove clients during those dark and scary first few days of lockdown," says Ogilvy's Daniel Fisher. Full Story: [Adweek]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe the company you keep, says a lot about your company. That's why we're going beyond brand safe to guarantee brand-positive placements. We're harnessing the power of empathy, data, and transparency to change media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Agency Insider [] [Advertising diversity is "an economic necessity"]( [Advertising diversity is "an economic necessity"]( (Pixabay) The advertising industry must diversify its workforce because it's not only the right thing to do, it's vital to meet the needs of a changing America, writes Ron Owens, co-founder and principal of LMO Advertising. "I am now totally convinced that in this new America, with its ever-changing demographics and consumer buying habits/tastes, that diversity, which began as a moral imperative, has become a reality and an economic necessity," Owens writes. Full Story: [SmartBrief/Marketing]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [What agencies are doing for Cannes Lions]( Agencies share how they're participating in this year's virtual Cannes Lions festival, such as 72andSunny's "Sunny Side" series examining ad trends. DDB Worldwide is live tweeting and hosting a DDB Talks panel, PHD is sponsoring a stage, and Publicis, along with being represented across many judging categories, is running a Cannes Daily Digest initiative on its Marcel platform. Full Story: [Adweek]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Turn on a more personal path to purchase. This holiday season discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. [Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.]( ADVERTISEMENT: Featured Content Sponsored content from Twitter [Why marketers are extending their TV strategies]( video viewing habits evolve, marketers must adapt to reach their audience. People are spending more time on social media while they watch TV, and want an experience that's complementary to what they're watching on the big screen. [Learn how to drive a deeper connection and extend your brand's reach with Twitter Amplify.](   [Inside Oreo's #ProudParent activation]( love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. [Find out how Oreo turned their powerful message into a worldwide phenomenon.](   [] Agency News [] [Potbelly awards media AOR to USIM]( Potbelly Corp. has appointed USIM as media agency of record. The account for the sandwich chain is worth an estimated $4 million in media billing. Full Story: [MediaPost Communications (free registration)]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [World's largest media firms gain ad spending foothold]( The world's top 25 media companies increased their share of the global ad market from 42.1% in 2016 to 66.6% in 2020, according to GroupM analysis. The top five firms accounted for roughly 46% of last year's $641.2 billion ad total, with Google claiming the top spot, followed respectively by Facebook, Alibaba, Bytedance and Amazon. Full Story: [TV Tech]( (6/21), [MediaPost Communications (free registration)]( (6/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Things are possible. The impossible can be possible. Sarah Paulson, actor June is Pride Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004