And the 2021 Power of Purpose winners are ...

And the 2021 Power of Purpose winners are ... | Broken Heart Love Affair, Internova say "Book Human" | Tombras, PGA Tour Superstore share Father's Day tale Created for {EMAIL} | [Web Version]( June 18, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [And the 2021 Power of Purpose winners are ...]( Campaign US unveiled the agency and brand winners of its 2021 Power of Purpose Awards across nine categories. Google's "Black-Owned Friday" campaign from BBH New York, State and Not to Scale won Gold for Brand Purpose and the Most Purposeful Campaign of the Year. "Answer Their Call" from Droga5 for the Reform Alliance won Gold for COVID Response, and FCB and the City of Chicago's "Boards of Change" won Gold for Diversity and Inclusion. Full Story: [Campaign US (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Download the attribution starter kit from LeadsRx Enterprise marketers utilize multi-touch attribution to improve their marketing performance. This collection of resources by LeadsRx will help you deploy attribution properly and maximize return on ad spend. [Get your copy]( ADVERTISEMENT: [] Creative [] [Broken Heart Love Affair, Internova say "Book Human"]( Broken Heart Love Affair, Internova say "Book Human" (Internova Travel Group) Broken Heart Love Affair's campaign for Internova Travel Group features an anthem spot starring a robotic-like, sinister-sounding concierge who epitomizes why people should book their travel via a human being instead of websites that rely on artificial intelligence. The push includes out-of-home ads in Los Angeles and New York that direct people to the brand's "Book Human" website. Full Story: [Ad Age (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Tombras, PGA Tour Superstore share Father's Day tale]( [Tombras, PGA Tour Superstore share Father's Day tale]( (PGA Tour Superstore/YouTube) Tombras created a Father's Day spot for the PGA Tour Superstore that features a man opening a shoebox filled with scorecards, which spark memories of playing golf with his dad through the decades. "Golf is unique in that it's a family-oriented sport, so Father's Day is a great moment for brand storytelling from a connections standpoint," says Dooley Tombras, president of Tombras. Full Story: [Muse by Clio]( (6/17), [MediaPost Communications (free registration)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe in getting you customers, not just clicks. How? With measurable value that helps you achieve top-line growth. See how we're changing media for good. Join us. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Agency Insider [] [How agencies are honoring Juneteenth]( How agencies are honoring Juneteenth (Pixabay) Agencies are marking Juneteenth in a variety of ways, such as BBDO, Dagger, DDB, Deutsch, Endeavor, Fitzco, Huge, Mediaocean, Ogilvy, Omnicom, The Martin Agency, VMLY&R and Weber Shandwick making the day a permanent company holiday. Many agencies also are creating company events, programs and campaigns focusing on diversity and inclusion to honor the holiday. Full Story: [Campaign US (tiered subscription model)]( (6/17), [Ad Age (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Leo Burnett's Chaka Sobhani talks pandemic creativity]( Chaka Sobhani, global chief creative officer at Leo Burnett, talks about how creativity has flourished during the pandemic. "What this last 18 months has done is create a sense of experimentation through necessity," Sobhani says, adding, "Restrictions are sometimes the most fertile grounds for creativity." Full Story: [Adweek]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sponsored content from The Wall Street Journal Free to read exclusively for SmartBrief readers - [Bald Eagles Are Back. And They Want to Eat Your Pets.]( - [Schitt’s Creek, but in Real Life: Owner Tries Selling California Desert Town]( - [Americans Up and Moved During the Pandemic. Here’s Where They Went.]( - [The Post-Covid-19 Rules of Tipping]( - [Hit a Golf Ball in Yellowstone Park? Seemed Like a Good Idea at the Time]( [] Agency News [] [Fig wins AOR for SeatGeek]( Fig has won agency of record for SeatGeek following a competitive review and is tasked with creating the brand's first full-scale campaign. The review was initially for a project-based assignment but the brand realized Fig could help "evolve and optimize" its goals and ambitions, says Sarah Kettler, senior director, brand and customer marketing. Full Story: [Ad Age (tiered subscription model)]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Instagram expands Reels with ad options worldwide]( Instagram expands Reels with ad options worldwide (Facebook) Instagram has launched vertical, full screen looping Reels ads via auctions worldwide that can run for up to 30 seconds, appear between standard Reels and give consumers the option to view, skip, like, comment, save and share. Instagram began testing Reels ads in select markets in April with BMW, Louis Vuitton, Netflix, Uber and other brands. Full Story: [TechCrunch (tiered subscription model)]( (6/17), [The Verge]( (6/17), [Ad Age (tiered subscription model)]( (6/17), [Adweek]( (6/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] We can't name it, but we can sing along. Carrie Brownstein, musician, actor, comedian June is Pride Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004