Anonymous CEO on navigating vaccines in the workforce

Terri & Sandy gets creative with euphemisms for Gold Bond | Maximum Effort, Match say "Get Back to Love" | R/GA goes OOH to spotlight Reddit's LGBTQ community Created for {EMAIL} | [Web Version]( June 16, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Terri & Sandy gets creative with euphemisms for Gold Bond]( Terri & Sandy's 60-second social spot for body powder brand Gold Bond features men throughout history, including astronauts, Romans and 1980s city types, using creative euphemisms to share their problem sweating woes. Two 15-second TV ads feature an older man named G.B. Powders using sweaty situations to offer philosophical advice to the younger generation. Full Story: [Ad Age (tiered subscription model)]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Maximum Effort, Match say "Get Back to Love"]( [Maximum Effort, Match say "Get Back to Love"]( (Ryan Reynolds/YouTube) Maximum Effort's short "Get Back to Love" film for Match features 12 wedding singers singing an original song written by award-winning songwriters Pasek & Paul that urges singles to save their jobs by getting back to the dating scene. The brand's Instagram channel features details of each wedding singer, and the push is running across streaming, social and digital. Full Story: [The Drum (free registration)]( (6/15), [Ad Age (tiered subscription model)]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [R/GA goes OOH to spotlight Reddit's LGBTQ community]( [R/GA goes OOH to spotlight Reddit's LGBTQ community]( (Reddit/YouTube) R/GA's Pride Month campaign for Reddit features billboards in Chicago, Los Angeles, New York, San Francisco and Toronto that showcase the platform's LGBTQ community via its subreddits. A 60-second anthem spot in the overarching "Maybe Together We'll" campaign highlights all the diverse interests people might discover on Reddit. Full Story: [Ad Age (tiered subscription model)]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [A tribute to Marvin Sloves]( Advertising veteran Marvin Sloves died on June 5 at the age of 88 and this piece looks back at his long career with tributes from colleagues. "Advertising was a passion for him. He loved the craft and art, but was most interested in people. It wasn't a business transaction for him," says Merkley+Partners CEO Alex Gellert, a former colleague. Full Story: [Adweek]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anonymous CEO on navigating vaccines in the workforce]( Anonymous CEO on navigating vaccines in the workforce (Pixabay) An anonymous CEO talks about why they wouldn't mandate vaccines for their workforce, despite thinking it's a reasonable thing to do, and how having both vaccinated and unvaccinated employees is going to lead to problems for employers. "You have to treat your employees like adults, and therefore the only appropriate policy, as I see it, is to be honest and authentic about the distinction -- medically and public health-wise -- between a vaccinated and unvaccinated employee," the CEO says. Full Story: [Digiday (tiered subscription model)]( (6/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why brands should outsource digital marketing]( Why brands should outsource digital marketing (Pixabay) A digital marketing strategy is a must and brands can benefit in five ways from outsourcing the task to experts, NetBlaze's Steven Clayton writes. Digital marketing agencies can save your brand money and help it grow by implementing customized, targeted campaigns based on data-driven insights, Clayton explains. Full Story: [SmartBrief/Marketing]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from Twitter [Inside Oreo's #ProudParent activation]( love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. [Find out how Oreo turned their powerful message into a worldwide phenomenon.](   [Why marketers are extending their TV strategies]( video viewing habits evolve, marketers must adapt to reach their audience. People are spending more time on social media while they watch TV, and want an experience that's complementary to what they're watching on the big screen. [Learn how to drive a deeper connection and extend your brand's reach with Twitter Amplify.](   [] Agency News [] [TBWA\Chiat\Day L.A. promotes Riley, Costello]( TBWA\Chiat\Day L.A. promotes Riley, Costello Riley (left) and Costello (TBWA\Chiat\Day) Erin Riley has been elevated from president to CEO by TBWA\Chiat\Day Los Angeles and the agency has promoted Jen Costello from head of strategy to chief strategy officer. "Erin is an extraordinary leader who has helped our clients and the agency navigate challenging times and come out the other end smarter and stronger," says TBWA\Worldwide CEO Troy Ruhanen. Full Story: [Adweek]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook's Zuckerberg previews Live Audio Rooms]( Facebook CEO Mark Zuckerberg hosted a conversation with gamers as a test for its upcoming audio rooms, akin to Twitter Spaces and Clubhouse, and also revealed user tools such as event reminders, captions, reactions and ways to share a room. Facebook's audio room feature is being publicly tested in Taiwan, and Zuckerberg said it would be available to "a lot more people soon." Full Story: [Social Media Today]( (6/15), [TechCrunch (tiered subscription model)]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Language exerts hidden power, like the moon on the tides. 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