Leo Burnett, Cadillac tap RZA for "Sound of Arrival"

BBH, Barbie show "The Future of Pink is Green" | Leo Burnett, Cadillac tap RZA for "Sound of Arrival" | Jeep revs up weather-based ads on Volta charging stations Created for {EMAIL} | [Web Version]( June 11, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBH, Barbie show "The Future of Pink is Green"]( BBH LA created a stop-motion "The Future of Pink is Green" campaign to introduce Mattel's three Barbie Loves the Ocean dolls that are 90% produced from recycled plastic. An anthem spot shows children changing their Barbies' appearances before showcasing the new dolls as her "next big makeover," and a YouTube vlog portrays Barbie talking about planet-friendly actions people can take. Full Story: [The Drum (free registration)]( (6/10), [Ad Age (tiered subscription model)]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Leo Burnett, Cadillac tap RZA for "Sound of Arrival"]( Leo Burnett created the "Sound of Arrival" campaign for Cadillac that stars the Wu-Tang Clan's Robert Fitzgerald Diggs, aka RZA, who showcases the new Escalade's 36-speaker AKG sound system. The campaign features three videos, including an anthem 60-second spot running across the brand's social channels. Full Story: [MediaPost Communications (free registration)]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Jeep revs up weather-based ads on Volta charging stations]( Jeep revs up weather-based ads on Volta charging stations (Zhe Ji/Getty Images) Jeep, along with Huge, is launching a campaign promoting its Jeep Wrangler 4xe on Volta charging stations in select markets throughout July with two ads that will appear based on the current weather conditions. One ad will feature the vehicle with the roof down and the copy "embracing nature has never felt more natural," while another ad will feature the top up with the tagline, "charge ahead and take on the elements." Full Story: [DailyDOOH]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [4A's Marla Kaplowitz, others talk hybrid events]( Virtual events have taken off during the pandemic, and industry experts predict a hybrid future and offer advice on how to create experiences that engage both in-person and digital attendees. "We've moved to a place where you will no longer have in-person only," American Association of Advertising Agencies President and CEO Marla Kaplowitz said. "There will always be some sort of livestream component where you can attend virtually or attend remotely to catch up on content." Full Story: [The Drum (free registration)]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GroupM CEO talks responsible media]( Kirk McDonald, CEO of GroupM North America, talks about the Global Forum, to be held this month by the agency with the American Association of Advertising Agencies, where participants will discuss responsible media. "What are the things that we could actually rally together to support so that advertising does all of what it's capable of doing? Shaping culture, and more importantly, reshaping the future," McDonald said. Full Story: [Beet.tv]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sponsored content from The Wall Street Journal Free to read exclusively for SmartBrief readers - [The Biggest Summer Travel Headaches and How to Avoid Them]( - [Cheating at School Is Easier Than Ever—and It's Rampant]( - [The Economic Recovery Is Here. It’s Unlike Anything You’ve Seen.]( - [Hit a Golf Ball in Yellowstone Park? Seemed Like a Good Idea at the Time]( - [Summer 2021: 12 Things We Can Finally Look Forward To]( [] Agency News [] [W+K snags Ana, Hermeti Balarin from Mother London]( Married creative duo Ana and Hermeti Balarin are leaving their roles as executive creative directors at Mother London to join Wieden+Kennedy Portland, where they will serve in the same roles. "When we came into advertising there were two agencies we dreamt of working at: Mother London and W+K Portland," the pair said. "We feel extremely lucky to have grown up in one of them and now incredibly honored to have been invited to help lead the other." Full Story: [Campaign US (tiered subscription model)]( (6/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [GroupM: 2021 ad revenue soars past expectations]( US ad revenue is poised to increase 22% overall this year to reach $279 billion, marking a 15% jump over 2019 and increasing to $388 billion by 2026, according to GroupM. Digital advertising continues to be a leader, with 33% growth expected for 2021 after a 10% jump in 2020, while audio and out-of-home are expected to increase 25% and 21%, respectively, after both witnessed 27% declines in 2020. Full Story: [Ad Age (tiered subscription model)]( (6/10), [The Drum (free registration)]( (6/10), [AdExchanger (tiered subscription model)]( (6/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I love to sail forbidden seas, and land on barbarous coasts. 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