Words From The Woods, Merrell offer #DoItOutdoorsChallenge

David Miami gives Burger King a nightmare | Words From The Woods, Merrell offer #DoItOutdoorsChallenge | ONA, Willow champion freedom of breastfeeding moms Created for {EMAIL} | [Web Version]( June 4, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [David Miami gives Burger King a nightmare]( [David Miami gives Burger King a nightmare]( (Burger King/YouTube) David Miami's 60-second spot for Burger King features the King, voiced by Paul Giamatti, who descends into an existential nightmare after seeing the positive reaction on social media to the brand's new Ch'King sandwich and is chased by clucking people. "Has the Whopper finally met its match? Will this cluckin' nightmare end, or is it only the beginning?" the King asks in the spot, and the campaign also includes additional videos as well as social, digital and radio content. Full Story: [Adweek]( (6/3), [The Drum (free registration)]( (6/3), [Muse by Clio]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your customer insights. Our car buying data. We close the gaps on the path that leads to sales. [Learn More]( ADVERTISEMENT: [] Creative [] [Words From The Woods, Merrell offer #DoItOutdoorsChallenge]( Words From The Woods created a "Everything is Greater Outdoors" campaign for Merrell that features a series of videos showing how everyday things like baking cookies or drinking a cup of coffee are better when done surrounded by nature. The #DoItOutdoorsChallenge encourages people to get outdoors with the brand's first national Hulu spot, a TikTok challenge and in-person and social experiences. Full Story: [Adweek]( (6/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [ONA, Willow champion freedom of breastfeeding moms]( Breastfeeding brand Willow rolled out a "Declaration of Independence" campaign from ONA that features outdoor billboards in 75 New York locations that champions the right of women to free themselves from "society's archaic impressions and judgments of what a mom should be and how a mom should behave," says Willow's Sarah O'Leary. The push also is running across social with help from surfer Bethany Hamilton and soccer player Ashlyn Harris. Full Story: [Adweek]( (6/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe the company you keep, says a lot about your company. That's why we're going beyond brand safe to guarantee brand-positive placements. We're harnessing the power of empathy, data, and transparency to change media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Agency Insider [] [What employers should consider with vaccine mandates]( What employers should consider with vaccine mandates (Pixabay) Executives discuss how workplaces and culture could now be affected by the Equal Employment Opportunity Commission's announcement that vaccine mandates and incentives are legal, with some caveats. 4A's Mark Piazza suggests agencies work with employees to meet the needs of both groups, and cautions, "Be consistent to avoid creating irregularities." Full Story: [Digiday (tiered subscription model)]( (6/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Madwell's Sojka: It's time to stop the 5-day workweek]( Chris Sojka, co-founder and chief creative officer of Madwell, urges agencies to use this unique moment to transform the workplace, including eliminating the traditional workweek, creating places where people can find solitude in the office and talking openly about personal struggles. "The transition from the office, to home, back to the office will hopefully leave us with a work experience that melds the best of both worlds," Sojka writes. Full Story: [Campaign US (tiered subscription model)]( (6/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Have You Outgrown Your Current DSP? Today's advanced programmatic buyers need advanced tools to support their unique business models, data assets, and campaign goals. That's why we built BidCore, a DSP designed around your business & built for the next era of programmatic. [Learn more.]( ADVERTISEMENT: Featured Content Sponsored content from Twitter [Turn up the volume of your brand's voice.]( that? That's the sound of public conversation. Right now, live audio is happening on Twitter. Brands are using the power of the human voice to enhance their own voice and build diverse communities. [See how Twitter Spaces can help you use audio to connect in a way that goes beyond 280 characters.](   [How Oreo used Twitter to connect to culture]( love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. [Find out how Oreo turned their powerful message into a worldwide phenomenon.](   [] Agency News [] [Explore Branson awards creative AOR to Proof]( Proof Advertising has won creative agency of record for Explore Branson following a review and replacing incumbent Cultivator. "Proof's track record of working with destinations that are music-driven elevated them over the competition," says Explore Branson's Rachel Wood. Full Story: [MediaPost Communications (free registration)]( (6/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Geraldine White to lead internal diversity efforts in US at Publicis]( Adweek (6/3) [] Media & Technology Trends [] [Instagram enhances content offerings for creators, brands]( Instagram content creators can now tag up to two brands within a single post for promotional tie-ins and post content that's still pending brand approval, along with other changes to the creator-brand approval process. As of Monday, marketers also can gain more insights into organic branded content in which creators tag them via Instagram Live and Reels. Full Story: [Social Media Today]( (6/3), [Adweek]( (6/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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