TBWA\Media Arts, Apple are "Best of the Best"

TBWA\Media Arts, Apple are "Best of the Best" | McCann NY tells 3M's pandemic story with a dad, daughter | BBDO NY unlocks M&M's Mix on Snapchat via print AR ad Created for {EMAIL} | [Web Version]( May 26, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA\Media Arts, Apple are "Best of the Best"]( [TBWA\Media Arts, Apple are "Best of the Best"]( (Apple/YouTube) Apple won the Best of the Best award in the 2021 Brand Film Awards US for its "Hometown -- Shot on iPhone by Phillip Youmans" spot created by TBWA\Media Arts Lab with Smuggler and OMD. The full list of winners spans Industry Sector, Craft, Practice Area and Technique. Full Story: [Campaign US (tiered subscription model)]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 2021 Social Ad Report: Top Advertisers on Facebook, Instagram, Twitter In our Q1 2021 social report, we use historical trend data from Pathmatics Explorer to unearth the strategies of the top 10 advertisers across Facebook, Instagram, and Twitter, including the key creative, messaging, and flighting trends that brought these brands to the top. [Get it now.]( ADVERTISEMENT: [] Creative [] [McCann NY tells 3M's pandemic story with a dad, daughter]( [McCann NY tells 3M's pandemic story with a dad, daughter]( (3M/YouTube) McCann New York's debut 30-second spot for 3M, "A Hand to Hold," features employee Chris DeColli talking about the brand's mission to supply personal protective equipment to front-line workers during the pandemic -- one of whom is his daughter, Erica, who is a nurse. The spot was directed by division7's Joshua Kissi, and the next ad will tell the story from Erica's point of the view. Full Story: [ShootOnline (free content)]( (5/25), [Campaign US (tiered subscription model)]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BBDO NY unlocks M&M's Mix on Snapchat via print AR ad]( BBDO New York created a print ad for M&M's new Mix bags that's running in publications including Sports Illustrated, People and Billboard, and unlocks an augmented reality experience on Snapchat to reveal the brand's characters. The campaign includes videos on social and digital, and product integration videos are running across Meredith's digital assets. Full Story: [Adweek]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( ADVERTISEMENT [] Agency Insider [] [Kaplowitz: What agencies are doing to eradicate racism]( Kaplowitz: What agencies are doing to eradicate racism (Brandon Bell/Getty Images) Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, explores what's changed in the agency world one year after the killing of George Floyd. "In considering how far we have come, we must not lose sight of where we have yet to go in the journey that lies ahead," Kaplowitz writes. Full Story: [The Drum (free registration)]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Shared parental leave becomes focus at agencies]( Shared parental leave becomes focus at agencies (Pixabay) US agencies including Fitzco and Geben Communication have introduced fully paid parental leave policies to ensure women and men are able to share the care for newborns. "Paid leave is too important to be relegated to a perk in talent wars. It's good for families and good for business," says Heather Whaling, founder and president of Geben Communication. Full Story: [Digiday (tiered subscription model)]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sponsored content from The Wall Street Journal Free to read exclusively for SmartBrief readers - [Zappos CEO Tony Hsieh Bankrolled His Followers. In Return, They Enabled His Risky Lifestyle.]( - [Creation of First Human-Monkey Embryos Sparks Concern]( - [After Covid, Should You Keep Working From Home? Here’s How to Decide.]( - [Testing Peloton, Echelon, Mirror and SoulCycle: The Pros and Cons of Smart Gym Gear]( - [How Being More Productive Starts With Doing Nothing]( [] Agency News [] [Philips awards global creative, media, PR to Omnicom]( Omnicom Group has won Philips' global creative, media and public relations business, valued at $300 million, after a review that included incumbents Dentsu and WPP, and MDC Partners. A cross-agency team will handle the account, led by OMD for media and TBWA for creative, with FleishmanHillard and Ketchum continuing their public relations work for Philips. Full Story: [The Drum (free registration)]( (5/25), [Adweek]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [360i CEO leaves to return to his "entrepreneurial roots"]( Ad Age (tiered subscription model) (5/25) [] Media & Technology Trends [] [LinkedIn's new tools for events, livestreaming, posts]( LinkedIn's new tools for events, livestreaming, posts (Pixabay) LinkedIn is launching custom streaming tools for brands after a 400% year-over-year rise in LinkedIn Live viewership. Brands also can tout event details through a new event ad format and gain event insights via a new analytics tool, as well as give organic posts a little paid "boost" to expand reach. Full Story: [Social Media Today]( (5/25), [Search Engine Land]( (5/25), [Adweek]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Trends & Research [] [Havas study says brands are in the "Age of Cynicism"]( Havas warns brands that we've entered an "Age of Cynicism" in its global 2021 Meaningful Brands report, which finds 71% of consumers don't trust brands to follow through on promises and just 47% view brands as trustworthy -- falling to 39% in North America. In addition, respondents said most people wouldn't care if 75% of brands vanished, and Google was the top-rated brand in the study. Full Story: [Adweek]( (5/25), [MediaPost Communications (free registration)]( (5/25), [Marketing Dive]( (5/25), [The Drum (free registration)]( (5/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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