TracyLocke shows "The Wonder of Godiva"

TracyLocke shows "The Wonder of Godiva" | Grey, Gillette Venus want the world to "#SayPubic" | "You're Gonna Need Milk for That," say Gale, MilkPEP Created for {EMAIL} | [Web Version]( May 19, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TracyLocke shows "The Wonder of Godiva"]( [TracyLocke shows "The Wonder of Godiva"]( (Godiva/YouTube) DDB's TracyLocke created a "That's the Wonder of Godiva" campaign to target millennials and highlight the availability of its various products across grocery stores and online, after the closing of its North American retail outlets. The push includes a $5 million investment in media across Amazon, Hulu and YouTube, and $5 million for influencers, shopper marketing and PR. Full Story: [Adweek]( (5/18), [The Drum (free registration)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 2021 Social Ad Report: Top Advertisers on Facebook, Instagram, Twitter In our Q1 2021 social report, we use historical trend data from Pathmatics Explorer to unearth the strategies of the top 10 advertisers across Facebook, Instagram, and Twitter, including the key creative, messaging, and flighting trends that brought these brands to the top. [Get it now.]( ADVERTISEMENT: [] Creative [] [Grey, Gillette Venus want the world to "#SayPubic"]( [Grey, Gillette Venus want the world to "#SayPubic"]( (Gillette Venus/YouTube) Grey New York created a "#SayPubic" campaign to introduce the Gillette Venus for Pubic Hair and Skin Collection, which includes a social video featuring "The Pube Song," sung by an animated pubic hair who laments the stigma surrounding her existence. The push includes a TikTok effort encouraging users to sing the ditty. Full Story: [Adweek]( (5/18), [Ad Age (tiered subscription model)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] ["You're Gonna Need Milk for That," say Gale, MilkPEP]( ["You're Gonna Need Milk for That," say Gale, MilkPEP]( (Gonna Need Milk/YouTube) Gale's "The Wall" spot for MilkPEP shows competitive climber Kai Lightner taking a swig of milk before going to the top of 30-story building to ascend a rock wall. The ad introduces the new tagline, "You're Gonna Need Milk for That," and the campaign, which includes work from Hunter and The Mars Agency, is running across social, lifestyle, gaming and sports sites and out-of-home in Chicago, Dallas, Los Angeles and New York, with MilkPEP's social channels rebranded as "Gonna Need Milk." Full Story: [Ad Age (tiered subscription model)]( (5/18), [Adweek]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 4A’s Management Practitioners Forum Join us at this virtual event where agency leaders share how they pivoted during 2020 and prepared for a better future. [Learn more and register today!]( ADVERTISEMENT [] Agency Insider [] [What creativity and meteorology have in common]( Creatives need to think like "cultural meteorologists" to interpret data quickly enough to respond to a fast-changing culture, much like unpredictable weather, writes Craig Elimeliah, executive creative director at VMLY&R. "We must be more like meteorologists; to be better not only at predicting culture, but also at knowing how and when we must adapt and understand when it could ruin our plans if not interpreted correctly," Elimeliah writes. Full Story: [The Drum (free registration)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Arts & Letters' Charles Hodges talks sports advertising]( Arts & Letters Creative Co. founder Charles Hodges talks about how his love of sports inspired his entry into advertising and his favorite campaigns, including the agency's "There's No Place Like Sports" for ESPN. "My favorite part about it may be that I feel like we're only just getting started," Hodges says. Full Story: [Muse by Clio]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( NEW Survey Results: Beyond the Cookie Report How are marketers and publishers preparing for a post-cookie world? We surveyed 1,000 decision-makers to find out. Get a copy of "Beyond the Cookie: The Future of Advertising for Marketers & Publishers" from Lotame to learn how companies are preparing. [Access the report here.]( ADVERTISEMENT: Featured Content Sponsored content from Twitter [The Grammys gave fans a front row seat on Twitter]( Grammys is more than music's biggest night of the year. It's also a huge opportunity for brands to connect with their audience during culturally relevant moments. [See how the Recording Academy turned to Twitter to help them celebrate the life's work of the artists and engage with music fans in a way they had never done before.](   [Will our finances improve in 2021? Bank on it.]( about preserving finances spiked last year. In 2021, people on Twitter are talking about how they're going to spend their money on new cars, homes, babies, and more. [Find out why now is the time for brands to connect with people making major purchase decisions.](   [] Agency News [] [FCB takes over from TBWA\Chiat\Day at Groupon]( FCB has been named global creative agency of record for Groupon, replacing incumbent TBWA\Chiat\Day New York, and the agency's first work will focus on brand repositioning. The new brand positioning is expected to debut by the end of June, with a more overall repositioning based on the initial approach to come later. Full Story: [Adweek]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Goodway Group appointed digital AOR by Kubota Tractor]( MediaPost Communications (free registration) (5/18) [] - [McCann NY is top Webby Awards agency; MediaMonks is top production company]( Adweek (5/18) [] Media & Technology Trends [] [2020 ad spending wasn't all bad news, says eMarketer]( 2020 ad spending wasn't all bad news, says eMarketer (Pixabay) Last year's ad spend totals turned out better than eMarketer initially expected with worldwide totals witnessing a 1.2% year-over-year decline compared with an anticipated 4.5% drop, while digital more closely matched projections reaching 12.7% growth versus a February 2020 estimate of 13.6%. For this year, eMarketer predicts media spend "boom" amid a more stable economy with overall ad growth of 15% and a 20.4% increase in digital ad budgets. Full Story: [eMarketer]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] And no matter what you do or how hard you try, you can't stop yourself from dreaming. Jenny Han, writer May is Asian American and Pacific Islander Heritage Month [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004