Pereira O'Dell gives a voice to Central Park landmarks

Pereira O'Dell gives a voice to Central Park landmarks | Party Land, Liquid Death create the "No Brainer" | Adam&eveDDB plays "Best Of" with PlayStation Plus Created for {EMAIL} | [Web Version]( May 18, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Pereira O'Dell gives a voice to Central Park landmarks]( [Pereira O'Dell gives a voice to Central Park landmarks]( (Central Park Conservancy/YouTube) Pereira O'Dell's "The Park Needs Us" campaign for nonprofit Central Park Conservancy features a series of spots in which celebrities including Whoopi Goldberg, Kristen Bell and Hank Azaria are the voices of the park's landmarks. One spot features Goldberg as the voice of the Bethesda Fountain, urging people to stop throwing money at her and give it instead to the conservancy, and the push is running in New York across digital video and banners, connected TV, paid social and streaming audio. Full Story: [Adweek]( (5/17), [Ad Age (tiered subscription model)]( (5/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Study shows that Snapchat is used more for back-to-school purchases than any other platform. This year's back-to-school season will be bigger than ever! Students and parents are optimistic, and with 86% of Snapchatters using the app for back-to-school buys, they're ready to spend. Check out our new back-to-school research and learn to reach this influential community when it matters most. 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