R/GA, Uber tap Spike Lee for "Vaccinate the Block"

Droga5, Reform Alliance say "Give Life Back" | R/GA, Uber tap Spike Lee for "Vaccinate the Block" | 3PM intros the "Bud Light Summer Stimmy" Created for {EMAIL} | [Web Version]( April 28, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Droga5, Reform Alliance say "Give Life Back"]( [Droga5, Reform Alliance say "Give Life Back"]( (Reform/YouTube) Droga5's "Technically Illegal" spot for the Reform Alliance -- a nonprofit created by Jay-Z, Michael Rubin, Meek Mill and others -- shows the everyday actions that are ruled technical violations and cause a parolee to be put back behind bars every four minutes. The ad, directed by Little Minx's Malik Hassan Sayeed, forms part of a wider "Give Life Back" campaign that includes an Instagram filter and addresses injustice within the probation and parole system. Full Story: [ShootOnline (free content)]( (4/27), [Ad Age (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( B2B Summit North America Face bigger expectations and ongoing uncertainty with confidence. [Come to B2B Summit]( for research-based insights that will help you adapt and accelerate growth. ADVERTISEMENT: [] Creative [] [R/GA, Uber tap Spike Lee for "Vaccinate the Block"]( [R/GA, Uber tap Spike Lee for "Vaccinate the Block"]( (Uber/YouTube) R/GA created a "Vaccinate the Block" campaign for Uber that features a 60-second spot starring and voiced by Spike Lee, who urges viewers to donate a ride through Uber to take people to their vaccination appointments. The brand has teamed with Walgreens and PayPal to create a Vaccine Access Fund that people can contribute to via an in-app feature. Full Story: [Adweek]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [3PM intros the "Bud Light Summer Stimmy"]( [3PM intros the "Bud Light Summer Stimmy"]( (Bud Light/YouTube) Weber Shandwick's 3PM created a "Bud Light Summer Stimmy" campaign that's offering Americans 21 years old and older the chance to win prizes valued in total at $10 million, including 100,000 sporting event tickets, concert tickets and free rounds of drinks at bars. A 60-second spot features actor Sam Richardson from "Veep" reading the brand's "summer stimulus package" on the fictional B-SPAN network and Rob Gronkowski will act as the "Bud Light Secretary of Summer." Full Story: [Muse by Clio]( (4/27), [Adweek]( (4/27), [Ad Age (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Global Omni-Channel Benchmarks Report]( 2020 upended the way we engage with content, and brands have had to adjust accordingly. See what Innovid data revealed about how omni-channel advertising trends have shifted in such an unprecedented year. [Download the report.]( ADVERTISEMENT: [] Agency Insider [] [Oberland publishes guide to challenging police brutality]( Oberland has published a guide offering actions and resources to help people confront local police brutality, as well as related statistics. "Confronting racial injustice requires our continued focus, effort and action," say Oberland co-founders Bill Oberlander and Drew Train. Full Story: [MediaPost Communications (free registration)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Carat, Hero Collective form multicultural partnership]( Dentsu's Carat is teaming with Black-owned agency Hero Collective to create a Carat Hero EQ service for clients, which uses culture-focused insights and emotional intelligence to help brands to better understand audiences while providing diversity, equity and inclusion services. Hero Collective founder Joseph Anthony says the partnership combines "our concentrated understanding of multicultural communities and youth communities and [marries] that with the world-class data tools that Carat has." Full Story: [Adweek]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketing Performance Reporting Best Practices If you had to answer on a scale of 'spreadsheets' to 'expertise,' where would you rate your current digital marketing performance reporting skills? If you're falling anywhere short of an expert, it's time to start showcasing your work in beautiful, automated reports. 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Full Story: [Ad Age (tiered subscription model)]( (4/27), [Adweek]( (4/27), [Campaign US (tiered subscription model)]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Google, YouTube ad sales fuel Alphabet growth]( First-quarter ad revenue at Alphabet jumped to $44.68 billion, up from $33.76 billion in Q1 2020, and included a 49% growth in YouTube ad sales that topped $6.01 billion. Company executives highlighted the significant growth of YouTube Shorts, which has reached 6.5 billion daily views, up from 3.5 billion at the end of January, and doubling of advertisers using its TrueView for action tool. Full Story: [CNBC]( (4/27), [AdExchanger (tiered subscription model)]( (4/27), [Deadline Hollywood]( (4/27), [The Wall Street Journal]( (4/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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