The Richards Group shows a new perspective for Orkin

David Madrid, BK deliver comedy with "Confusing Times" | The Richards Group shows a new perspective for Orkin | W+K Portland creates "A Higher Order" for Lord Jones Created for {EMAIL} | [Web Version]( April 27, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [David Madrid, BK deliver comedy with "Confusing Times"]( [David Madrid, BK deliver comedy with "Confusing Times"]( (Burger King/YouTube) David Madrid and MJZ director Juan Cabral created a "Confusing Times" video for Burger King, as a follow-up to the campaign's radio ads with a similar theme, which offers comedic observations about people who have become so confused about life during the pandemic that they might as well try the brand's meatless Impossible Whopper. "He can't mute, he can't turn off his camera, he can't pee while he listens. Confused," the voice-over says about a man forced to have a real-life conversation. Full Story: [Ad Age (tiered subscription model)]( (4/26), [Muse by Clio]( (4/27), [Adweek]( (4/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( B2B Summit North America Face bigger expectations and ongoing uncertainty with confidence. [Come to B2B Summit]( for research-based insights that will help you adapt and accelerate growth. ADVERTISEMENT: [] Creative [] [The Richards Group shows a new perspective for Orkin]( The Richards Group created two 30-second spots, "Nursery" and "Pool Floats," for Orkin, which are directed by Dummy Films' Harold Einstein and show toys in a nursery and pool floats commenting on the work of the pest control brand's employees. "We chose intimate, charming and insightful over category conventions: brash, loud, bug-filled and expected," says The Richards Group's Chad Berry. Full Story: [Muse by Clio]( (4/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K Portland creates "A Higher Order" for Lord Jones]( W+K Portland creates "A Higher Order" for Lord Jones (Cronos Group) Wieden+Kennedy Portland created "A Higher Order" campaign for premium CBD brand Lord Jones that's running across TV, social, digital and out-of-home. A 30-second spot shows a fictional Egyptian queen luxuriating in the brand's CBD bath salts, and outdoor and social ads feature copy such as "Find inner peace, keep in mind it might look like a gumdrop." Full Story: [Adweek]( (4/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 4A’s Management Practitioners Forum Join us at this virtual event where agency leaders share how they pivoted during 2020 and prepared for a better future. 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