Stop apologizing, says Firstborn's Wren

Hiebing creates a singalong '80s tune for Culver's | W+K shows the "Magic Every Day" for Heinz Ketchup | Droga5, Amazon put a dad in the center of Pompeii Created for {EMAIL} | [Web Version]( April 21, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Hiebing creates a singalong '80s tune for Culver's]( [Hiebing creates a singalong '80s tune for Culver's]( (Culver's/YouTube) Hiebing created a music video for Culver's that features a 1980s-inspired power ballad, "Dunked in Love," which is performed by a man wearing a "Dunked in Love" T-shirt underneath a denim jacket and displays singalong lyrics. The video celebrates the chain's Pretzel Bites becoming a permanent menu fixture and is being promoted via social media, influencers, email and digital. Full Story: [Adweek]( (4/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Client Reporting Best Practices Guide If you had to answer on a scale of 'spreadsheets' to 'expertise,' where would you rate your current client reporting? If you're falling anywhere short of an expert, NinjaCat has a few tips and tricks we think you'll enjoy! [Access your free guide.]( ADVERTISEMENT: [] Creative [] [W+K shows the "Magic Every Day" for Heinz Ketchup]( [W+K shows the "Magic Every Day" for Heinz Ketchup]( (Heinz/YouTube) Wieden+Kennedy New York created a "Magic Every Day" campaign for Heinz Ketchup that features an anthem 60-second spot showing a series of chaotic family scenes, including a ketchup bottle prank and a girl squeezing the condiment with gleeful abandon in the car. The campaign includes a 15-second version of the ad, with both set to "This Magic Moment" by The Drifters. Full Story: [Ad Age (tiered subscription model)]( (4/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Droga5, Amazon put a dad in the center of Pompeii]( [Droga5, Amazon put a dad in the center of Pompeii]( (Amazon.co.uk/YouTube) Droga5 London created a 60-second global "Pompeii" spot for Amazon Alexa that shows a home-schooling dad inserted into the chaos and destruction of Pompeii, helping his with his daughter's school project by asking people fleeing for their lives as Mount Vesuvius erupts what the date is. The cinematic spot, part of the "A Voice is All You Need" campaign, was directed by Biscuit Filmworks' Andreas Nilsson. Full Story: [Adweek]( (4/20), [Muse by Clio]( (4/20), [Ad Age (tiered subscription model)]( (4/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Global Omni-Channel Benchmarks Report]( 2020 upended the way we engage with content, and brands have had to adjust accordingly. See what Innovid data revealed about how omni-channel advertising trends have shifted in such an unprecedented year. [Download the report.]( ADVERTISEMENT: [] Agency Insider [] [Stop apologizing, says Firstborn's Wren]( Stop apologizing, says Firstborn's Wren (Standsome/Pixabay) Remote working and Zoom meeting interruptions have led to an epidemic of saying sorry to co-workers, writes Firstborn's Asher Wren. "We're all in the same boat, so let's stop apologizing for all the little interruptions that punctuate our day," Wren writes, adding, "They're fun, and humanizing, and a reminder that we're all in 'this,' whatever 'this' is, together." Full Story: [Muse by Clio]( (4/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GARM releases brand safety report]( The World Federation of Advertisers' Global Alliance for Responsible Media, backed by the American Association of Advertising Agencies among others, released a brand safety report based on content tracking across Facebook, Instagram, Pinterest, Snap, TikTok, Twitter and YouTube. The research found more than 80% of 3.3 billion content pieces removed from platforms fall into three categories -- spam, hate speech and acts of aggression, and explicit and adult content, and is viewed as an important step as social platforms try to overcome brand safety criticisms. Full Story: [Campaign Asia (free registration)]( (4/20), [Ad Age (tiered subscription model)]( (4/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( ADVERTISEMENT [] Agency News [] [Omnicom tops $3.4B Q1 global revenue]( Omnicom reported an organic revenue dip of 1.8% in the first quarter but an overall revenue increase of 0.6%, earning $3.4 billion in global revenue. Omnicom is "now on a clear path to return to growth," said Omnicom CEO John Wren, adding that the company is focusing on digital transformation, precision marketing, marketing technology, commerce and media. Full Story: [MediaPost Communications (free registration)]( (4/20), [Adweek]( (4/20), [The Drum (free registration)]( (4/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Webby Award nominees include Droga5, McCann NY, W+K, GS&P]( Adweek (4/20) [] Media & Technology Trends [] [Apple's ATT to go live next week]( Apple's ATT to go live next week (David Paul Morris/Getty Images) Apple is planning to release its new operating system, iOS 14.5, next week along with its AppTrackingTransparency framework, which will require individual apps to obtain users' permission to track them to offer tailored ads and prohibits workarounds. Major ad industry organizations have voiced opposition regarding the opt-in tracking policies citing revenue-generating constraints, and Facebook said the policy would "change the internet as we know it -- for the worse." Full Story: [BNN Bloomberg (Canada)]( (4/20), [Forbes (tiered subscription model)]( (4/20), [MediaPost Communications (free registration)]( (4/20), [AdExchanger (tiered subscription model)]( (4/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Nothing is ever the same as they said it was. 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