Sources: Facebook may announce new audio tools today

Cossette, SickKids collaborate with moms in short film | EP+Co., Denny's giving away pancake slippers | Adam&EveDDB reveals Peloton's "Champions Collection" Created for {EMAIL} | [Web Version]( April 19, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Cossette, SickKids collaborate with moms in short film]( [Cossette, SickKids collaborate with moms in short film]( (SickKids/YouTube) Cossette created a short film for SickKids Foundation that's directed by Mark Zibert and marks Mother's Day with the stories of 10 moms who have critically ill children and collaborated on the making of the spot. "After seeing the videos that SickKids moms were posting on social media, we realized just how effective this format of storytelling could be and we wanted to leverage that," says Cossette's Jaimes Zentil. Full Story: [Muse by Clio]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Run a Full Website Scan in Minutes Get a full audit of any website with Semrush Site Audit. Check for over 130+ common website issues and get special reports about your site's crawlability, use of markups, internal linking, speed/performance, HTTPS, and international SEO. [TRY IT FREE]( ADVERTISEMENT: [] Creative [] [EP+Co., Denny's giving away pancake slippers]( EP+Co., with Spark and Allison+Partners, created a campaign for Denny's that is giving away 19 pairs of P3000 Loungers -- slippers in the shape of pancake stacks -- to Twitter users and an additional pair is being sold on Grailed, with proceeds donated to charity. Egg hoodies and one pair of Nike Air Max 90 Bacon sneakers will also be featured in brand giveaways. Full Story: [Ad Age (tiered subscription model)]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Adam&EveDDB reveals Peloton's "Champions Collection"]( [Adam&EveDDB reveals Peloton's "Champions Collection"]( (Peloton/YouTube) Adam&EveDDB's debut campaign for Peloton showcases its "Champions Collection" featuring Olympic champions including Usain Bolt and Allyson Felix. The featured athletes will provide playlists and training recommendations to Peloton customers, and the campaign is running across social and will air on TV and digital in the US, Canada and UK. Full Story: [Adweek]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( NEW Survey Results: Beyond the Cookie Report How are marketers and publishers preparing for a post-cookie world? We surveyed 1,000 decision-makers to find out. Get a copy of "Beyond the Cookie: The Future of Advertising for Marketers & Publishers" from Lotame to learn how companies are preparing. [Access the report here.]( ADVERTISEMENT: [] Agency Insider [] [How Minneapolis agencies are offering support]( Minneapolis agencies including Carmichael Lynch, Exponent PR and Padilla have introduced initiatives to support employees following the police shooting of Daunte Wright. "The lived experiences of African American employees at Carmichael Lynch are vastly different than those of our white colleagues," explains Carmichael Lynch's Carol Frazer Haynesworth. Full Story: [PRWeek]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Spur emotional connection via the "Simplicity Principle"]( Agencies must understand the "Simplicity Principle" to design experiences that cut through the increasing complexity of the world and technological advances to deliver emotional connections with consumers, write Huge's Fura Johannesdottir and Jason Musante. "In an increasingly divisive world, the ultimate opportunity for the agencies of the future is to enable connections with people in the most simple of ways -- through a smile, a laugh, a tear," the pair write. Full Story: [Muse by Clio]( (4/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Global Omni-Channel Benchmarks Report]( 2020 upended the way we engage with content, and brands have had to adjust accordingly. See what Innovid data revealed about how omni-channel advertising trends have shifted in such an unprecedented year. [Download the report.]( ADVERTISEMENT: Featured Content Sponsored content from Twitter [Why launching on social media is key to brand success]( live launches still on hold, brands are turning to virtual launches on social media. People spend twice as long viewing launch ads on Twitter, and they’re 3.3X more likely to take action after they do. [Learn how to boost your next launch.](   [How auto brands are pivoting to virtual launches]( in-person vehicle debuts no longer an option, auto brands are turning to social media to launch their new vehicles. More than 80% of auto brands on Twitter have hosted a virtual vehicle launch or plan to in 2021. [Find out why Twitter is where the auto industry comes to drive excitement.](   [] Agency News [] [Horizon earns sweet win as Hershey's US media AOR]( Horizon earns sweet win as Hershey's US media AOR (PRNewsfoto/The Hershey Co.) Horizon Media has won US media agency of record for Hershey's following a review and replacing main incumbent UM. The brand spent $378 million on US media last year, a decrease of around $100 million from 2019, per Kantar Media. Full Story: [MediaPost Communications (free registration)]( (4/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Spark Foundry brings home US media AOR for Humana]( Adweek (4/16) Marketing Performance Reporting Best Practices If you had to answer on a scale of 'spreadsheets' to 'expertise,' where would you rate your current digital marketing performance reporting skills? If you're falling anywhere short of an expert, it's time to start showcasing your work in beautiful, automated reports. [Get the guide.]( ADVERTISEMENT: [] Media & Technology Trends [] [Sources: Facebook may announce new audio tools today]( Sources: Facebook may announce new audio tools today (Facebook) Facebook has a variety of tools in various stages of development that would make the social platform a Clubhouse competitor, according to sources, who say details may be announced today. These plans include an audio-only version of its Rooms videoconferencing interface, a "stage" whereby people can listen to and engage with a host or hosts, a voice message recorder for news feed posts and a tie-in with Spotify podcasts. Full Story: [Vox]( (4/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( ADVERTISEMENT [] Hot Topics [] - [11 agencies included in Adweek's 2021 Media All-Stars]( Adweek [] - [Team One, Lexus unveil "Driving Disrupted"]( ShootOnline (free content) [] - [Study: 30% of brands contemplating agency change]( Ad Age (tiered subscription model) [] - [Deutsch, Differin spotlight explosive joy in zit popping]( Ad Age (tiered subscription model) [] - [W+K says Kraft Mayo is "The Mayo of Mayonnaise"]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] It is so easy to exist instead of live. Unless you know there is a clock ticking. Anna Quindlen, writer, journalist, columnist [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004