11 agencies included in Adweek's 2021 Media All-Stars

Team One, Lexus unveil "Driving Disrupted" | TBWA\Chiat\Day, Moderna tackle BIPOC vaccine concerns | Anomaly, Reese's Puffs create remote-controlled Lil Yachts Created for {EMAIL} | [Web Version]( April 12, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Team One, Lexus unveil "Driving Disrupted"]( [Team One, Lexus unveil "Driving Disrupted"]( (Lexus/YouTube) Publicis Groupe's Team One created a "Driving Disrupted" film for Lexus to mark Distracted Driving Awareness Month that spotlights the dangers of driving and texting. The video shows what happens when a group of test drivers, who admit to texting while driving, have the visibility removed from their windshields for 4.6 seconds -- the average length of time it takes to send or read a text while behind the wheel. Full Story: [ShootOnline (free content)]( (4/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Client Reporting Best Practices Guide If you had to answer on a scale of 'spreadsheets' to 'expertise,' where would you rate your current client reporting? If you're falling anywhere short of an expert, NinjaCat has a few tips and tricks we think you'll enjoy! [Access your free guide.]( ADVERTISEMENT: [] Creative [] [TBWA\Chiat\Day, Moderna tackle BIPOC vaccine concerns]( [TBWA\Chiat\Day, Moderna tackle BIPOC vaccine concerns]( (HBCU Buzz/YouTube) TBWA\Chiat\Day L.A. teamed with HBCU Buzz to create a panel discussion about the COVID-19 vaccine and misinformation around it for Moderna to encourage vaccine confidence among people of color, and the program featured prominent Black health experts and Black celebrities. "This conversation with trusted figures in the Black community was unscripted and authentic because we want it to resonate," says Oyinda Elias of TBWA\Chiat\Day L.A. Full Story: [MediaPost Communications (free registration)]( (4/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anomaly, Reese's Puffs create remote-controlled Lil Yachts]( Anomaly LA created 20 remote-controlled Lil Yachts for Reese's Puffs that feature a milk-swirling "Milkcuzzi," a waterproof Bluetooth speaker and come with a box of Lil Yachty's Reese's Puffs. The product sold out immediately, and Anomaly LA's Josh Fell said, "The fact that yesterday we lived in a world without a Milkcuzzi and today we live in a world with a Milkcuzzi is a testament to the enduring power of creativity in a cynical world." Full Story: [Ad Age (tiered subscription model)]( (4/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Global Omni-Channel Benchmarks Report]( In 2020, global CTV impressions increased 60% YOY, bringing CTV neck-and-neck with mobile as the top driver of video. See what else Innovid data revealed about video and display advertising trends in such an unprecedented year. [Download now.]( ADVERTISEMENT: [] Agency Insider [] [11 agencies included in Adweek's 2021 Media All-Stars]( Adweek has revealed its list of 2021 Media All-Stars -- agency executives who worked "tirelessly to deliver results for clients even as agencies faced crises of their own," writes Erik Oster. Those honored are from MediaCom, Mediahub, Wavemaker, UM, OMD, Starcom, MDC Partners, PMG, Horizon Media, Walrus and Empower. Full Story: [Adweek]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How CarsonDoyle is helping brands engage Gen Z]( Agency CarsonDoyle launched four years ago, based in Denver and London, and all of its eight full-time staff members are from Generation Z. The agency is winning clients like Tinder with its pitch that it can authentically connect with Gen Z, and Creative Director Thomas Brazier explains, "We're trying to change the tone. How can we be an advocate for [younger consumers] as opposed to try to sell them something." Full Story: [Digiday (tiered subscription model)]( (4/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Ryan Stoner leaves Phenomenon for 22squared's Dendro]( 22squared tapped Phenomenon executive Ryan Stoner to be the first head of strategy for its newly launched Dendro consultancy. "His perspective will help us go north of advertising into market, category, and brand design and creation," says Dendro's Brandon Murphy. Full Story: [MediaPost Communications (free registration)]( (4/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Research reveals preliminary opt-in rates for Apple's ATT]( With many in the ad industry fearful of the opt-in requirements of Apple's identifier for advertisers and its App Tracking Transparency framework, AppsFlyer analysis of 300 apps across 2,000 devices shows a weighted average opt-in rate of 41%. Social Media Today's Andrew Hutchinson cautions that the actual user response may vary given the limited AppsFlyer study. Full Story: [Social Media Today]( (4/8), [Adweek]( (4/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [W+K creates "We Are Meat" for Impossible Foods]( Adweek [] - [WPP, Walgreens with John Legend say, "This Is Our Shot"]( Adweek [] - [Anonymous creative on pandemic burnout]( Digiday (tiered subscription model) [] - [Grey, Volvo show "The Ultimate Safety Test." Or do they?]( Adweek [] - [Carmichael Lynch, Josh Groban create the "Bean Song"]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] To be who you are and become what you are capable of is the only goal worth living. 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