How brands and music artists are in tune

AMV BBDO, PepsiCo go big on social for soccer championship | GS&P spreads the love with virtual balloons for the Berkeley Art Museum | The Martin Agency, Geico rescue drivers with location-based app Created for {EMAIL} | [Web Version]( February 10, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [AMV BBDO, PepsiCo go big on social for soccer championship]( [BBDO, Pepsi go big on social for UEFA Champions League]( Click to watch video (Pepsi/YouTube) Abbott Mead Vickers BBDO's #PepsiMoment campaign is targeting soccer fans in nearly 75 countries ahead of the UEFA Champions League Final in June. The push -- which features star players Vincent Kompany, Sergio Aguero and Alexis Sanchez -- includes a 60-second debut spot on YouTube, TV ads, content on Instagram Stories, Snapchat and Facebook, and a social sweepstakes for fans to enter to win tickets to the big game. [MediaPost Communications]( (2/9), [BrandChannel.com]( (2/8), [Campaign US (free registration)]( (2/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [GS&P spreads the love with virtual balloons for the Berkeley Art Museum]( Goodby, Silverstein & Partners and Adobe have created an augmented reality app for the Berkeley Art Museum and Pacific Film Archive to tout an exhibition called "Hippie Modernism: The Struggle for Utopia." The "Free the Love" app encourages consumers in the Bay Area to create virtual balloons spreading hopeful messages, and users can use the app to search the skies for balloons created by others. [Advertising Age]( (2/9), [Berkeleyside (Berkeley, Calif.)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [The Martin Agency, Geico rescue drivers with location-based app]( [The Martin Agency, Geico rescue drivers with location-based app]( Click to watch video (Geico/YouTube) The Martin Agency is touting Geico's mobile app, which uses geolocation to seamlessly offer roadside assistance to stranded drivers. A silent TV spot shows a couple with a dead car battery tapping the app for immediate rescue, with mobile and digital extensions to follow. [GeoMarketing]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Agencies encouraging their talent to get political]( Agencies are encouraging their staff to get involved in political advocacy in a bid to connect creativity to social and political change. "If we can put our creativity behind something to drive real change, then why shouldn't we?" Olson's Nina Orezzoli asks. [Digiday]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How brands and music artists are in tune]( The music industry has undergone such transformation that fans no longer see it as selling out when artists collaborate with brands, but those relationships must be based on shared values. "Looking across the industry, you see the most brilliance in deals that are authentic to the artist, valuable to the fan, and aligned with the values of the brand," Momentum Worldwide's Glenn Minerley says. [The Drum (Glasgow, Scotland)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Publicis writes down $1.5B, citing digital challenges]( Publicis Groupe announced it's taking a $1.5 billion impairment charge for its digital business in 2016, mainly due to the performance of Publicis.Sapient. Negative growth at Razorfish is being analyzed as part of the company's strategy to improve moving forward. [MediaPost Communications]( (2/9), [The Wall Street Journal (tiered subscription model)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Report: Brands unwittingly buying ads on extremist sites]( Research from The Times shows that hundreds of brands including John Lewis, Honda and Mercedes-Benz are unknowingly buying ad space on YouTube and websites owned by extremist groups such as Nazi and Islamic State supporters. Brands have blamed programmatic buying, and the ISBA's Hicham Felter says, "There is a greater risk of ads appearing in violent, pornographic, extremist and other 'unsafe' brand environments because of the volume and speed at which programmatic trading is carried out." [The Drum (Glasgow, Scotland)]( (2/9), [Campaign US (free registration)]( (2/9), [The Times (London) (tiered subscription model)]( (2/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Achieve Measurable Results With Social Media]( Nick New New (4A's) Different social media platforms will engage consumers in a unique way, and it is not one size fits all. As part of the [Digital Acceleration Series](, the session on Feb. 14 will focus on social media and cover topics like social listening, developing a strategy and how to craft a plan with real measurable KPI's for your client. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Last Chance to Enter the Partner Awards is Feb. 17]( Last Chance to Enter the Partner Awards is Feb. 17 (4A's) Final Deadline Extension: Answering requests for more time to submit entries for the Partner Awards, the 4A's is extending the final deadline one last time. Agencies, brands, and their partners now have until [Friday, Feb. 17]( to get in their submissions for the Partner Awards, which celebrate the ad industry's most creative collaborations. Don't miss the opportunity to have your successful partnerships recognized at Transformation 2017. [Enter here.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] A large heart can be filled with very little. Antonio Porchia, writer [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Andrea Brake](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® [Privacy policy]( | [Legal Information]( Â