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180LA, Cox help theater students create animated short

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180LA, Cox help theater students create animated short | Brands celebrate April Fools' Day with fake

180LA, Cox help theater students create animated short | Brands celebrate April Fools' Day with fake spots | VMLY&R, Save the Children feature Syrian refugees Created for {EMAIL} | [Web Version]( April 2, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [180LA, Cox help theater students create animated short]( 180LA and Nexus Studios' Patrick Osborne created an animated short film for Cox Communications that features performances from middle-school drama students at Thurman White Academy of the Performing Arts in Nevada, who used a virtual booth to record their voices and the actions of their characters. "Helping the theater students of Thurman White reconnect, and giving them a chance to perform together again under this bigger, brighter spotlight, felt like it made a difference," 180LA's Mike Bokman said. Full Story: [ShootOnline (free content)]( (3/31), [Ad Age (tiered subscription model)]( (3/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Client Reporting Best Practices Guide If you had to answer on a scale of 'spreadsheets' to 'expertise,' where would you rate your current client reporting? If you're falling anywhere short of an expert, NinjaCat has a few tips and tricks we think you'll enjoy! [Access your free guide.]( ADVERTISEMENT: [] Creative [] [Brands celebrate April Fools' Day with fake spots]( Goodby Silverstein & Partners produced "The Ultimate Self-Driving Machine," in which Milo Ventimiglia briefly suggests that the BMW M4 is a fully autonomous vehicle, for BMW of North America this April Fools' Day. Other prank commercials featured Velveeta's cheesy skincare products, Burger King's "Chocolate Whopper" and Mike's Hard Seltzer's "Naturally Good" assortment of New Age flavors. Full Story: [The Drum (free registration)]( (4/1), [Ad Age (tiered subscription model)]( (4/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VMLY&R, Save the Children feature Syrian refugees]( VMLY&R created the spot "The Last Possessions" for Save the Children Worldwide, highlighting the plight of Syrian refugee children by featuring their treasured belongings. The campaign includes an art-bound book featuring photos of the children and their possessions, which is also available digitally on a dedicated site. Full Story: [Adweek]( (3/31), [Ad Age (tiered subscription model)]( (4/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your contact center of the future…Now A series of disruptive forces are likely to profoundly change the way service is delivered, which will ultimately enable omni-channel experiences and seamless, human-centric service. In an on-demand webinar, Deloitte and Salesforce discuss these impending changes and how improvements can be enabled at every touchpoint. [Watch now]( ADVERTISEMENT: [] Agency Insider [] [Horizon employees battle anti-Asian racism]( A group of Horizon Media employees of Asian heritage created a "We Are" public service announcement campaign to support Asian communities experiencing discrimination, which is running across digital, social, out-of-home and radio. The initiative's out-of-home element, "We Are Not Invisible," features copy such as "I'd never hit your grandma" and "Racism is not an opinion." Full Story: [Ad Age (tiered subscription model)]( (4/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [MullenLowe's information chief on championing women]( MullenLowe Group's global chief information officer, Veronica Millan, talks about working during the pandemic and what the industry needs to do to support women. "We've figured out how to attract women and use their skills, but we need to work harder at putting them in those high-visibility, high-responsibility roles," Millan said. Full Story: [Campaign US (tiered subscription model)]( (3/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Marcus Collins named head of planning at W+K New York]( Wieden+Kennedy New York has appointed Marcus Collins as head of planning. "I told them I don't want to make ads anymore," Collins said. "I want to make cultural product, and if it happens to be advertising, fine." Full Story: [Adweek]( (4/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Verizon Media, Catalina form data partnership]( Verizon Media is integrating its demand-side platform with Catalina's shopper data, which encompasses 236 million individuals. The move is designed to help marketers gain insight into the customer journey, correlate online media buys to in-store purchases in real time, and make adjustments and gain post-campaign measurement insights. Full Story: [Adweek]( (4/1), [The Drum (free registration)]( (4/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Once we choose hope, everything is possible. Christopher Reeve, actor, director, activist [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004

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