180LA, Cox help theater students create animated short | Brands celebrate April Fools' Day with fake spots | VMLY&R, Save the Children feature Syrian refugees
Created for {EMAIL} | [Web Version]( April 2, 2021
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[] Top Story
[] [180LA, Cox help theater students create animated short](
180LA and Nexus Studios' Patrick Osborne created an animated short film for Cox Communications that features performances from middle-school drama students at Thurman White Academy of the Performing Arts in Nevada, who used a virtual booth to record their voices and the actions of their characters. "Helping the theater students of Thurman White reconnect, and giving them a chance to perform together again under this bigger, brighter spotlight, felt like it made a difference," 180LA's Mike Bokman said. Full Story: [ShootOnline (free content)]( (3/31), [Ad Age (tiered subscription model)]( (3/31)
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[] [Brands celebrate April Fools' Day with fake spots](
Goodby Silverstein & Partners produced "The Ultimate Self-Driving Machine," in which Milo Ventimiglia briefly suggests that the BMW M4 is a fully autonomous vehicle, for BMW of North America this April Fools' Day. Other prank commercials featured Velveeta's cheesy skincare products, Burger King's "Chocolate Whopper" and Mike's Hard Seltzer's "Naturally Good" assortment of New Age flavors. Full Story: [The Drum (free registration)]( (4/1), [Ad Age (tiered subscription model)]( (4/1)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VMLY&R, Save the Children feature Syrian refugees](
VMLY&R created the spot "The Last Possessions" for Save the Children Worldwide, highlighting the plight of Syrian refugee children by featuring their treasured belongings. The campaign includes an art-bound book featuring photos of the children and their possessions, which is also available digitally on a dedicated site. Full Story: [Adweek]( (3/31), [Ad Age (tiered subscription model)]( (4/1)
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[] [Horizon employees battle anti-Asian racism](
A group of Horizon Media employees of Asian heritage created a "We Are" public service announcement campaign to support Asian communities experiencing discrimination, which is running across digital, social, out-of-home and radio. The initiative's out-of-home element, "We Are Not Invisible," features copy such as "I'd never hit your grandma" and "Racism is not an opinion." Full Story: [Ad Age (tiered subscription model)]( (4/1)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [MullenLowe's information chief on championing women](
MullenLowe Group's global chief information officer, Veronica Millan, talks about working during the pandemic and what the industry needs to do to support women. "We've figured out how to attract women and use their skills, but we need to work harder at putting them in those high-visibility, high-responsibility roles," Millan said. Full Story: [Campaign US (tiered subscription model)]( (3/31)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News
[] [Marcus Collins named head of planning at W+K New York](
Wieden+Kennedy New York has appointed Marcus Collins as head of planning. "I told them I don't want to make ads anymore," Collins said. "I want to make cultural product, and if it happens to be advertising, fine." Full Story: [Adweek]( (4/1)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends
[] [Verizon Media, Catalina form data partnership](
Verizon Media is integrating its demand-side platform with Catalina's shopper data, which encompasses 236 million individuals. The move is designed to help marketers gain insight into the customer journey, correlate online media buys to in-store purchases in real time, and make adjustments and gain post-campaign measurement insights. Full Story: [Adweek]( (4/1), [The Drum (free registration)]( (4/1)
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