McCann Canada, Coffee Mate rescue morning disasters

Grey, Cartwright unveil "Widen the Screen" for P&G | McCann Canada, Coffee Mate rescue morning disasters | David Madrid, BK create in-game NBA 2K21 contest Created for {EMAIL} | [Web Version]( March 31, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Grey, Cartwright unveil "Widen the Screen" for P&G]( Grey and Cartwright created a "Widen the Screen" film for Procter & Gamble that challenges stereotypical portrayals of Black people in the media and ends with the copy, "Let's widen the screen so we can widen our view." The spot, created by a predominantly Black team, is part of a wider P&G campaign to champion and support Black creators. Full Story: [ShootOnline (free content)]( (3/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Looking to Level Up Your B2B Marketing? Need help with content? Lead generation? CX? Analytics? Proving ROI? Look no further than MarketingProfs B2B Forum online, happening April 7-8. With 6 keynotes, 35+ sessions, and a year-long PRO membership, it's the best B2B education and community you will find anywhere. Period. [Learn more]( ADVERTISEMENT: [] Creative [] [McCann Canada, Coffee Mate rescue morning disasters]( McCann Canada's humorous campaign for Coffee Mate features spots showing how the brand can save disastrous mornings, including one ad in which raccoons have taken over a couple's kitchen during the night. The push is running across Canadian TV, YouTube and social media. Full Story: [Ad Age (tiered subscription model)]( (3/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [David Madrid, BK create in-game NBA 2K21 contest]( David Madrid created a campaign for Burger King in Spain that enables NBA 2K21 video game players to shoot hoops on an in-game court designed like the chain's menu board, with the chance to win free products. The push is supported by influencer content, and players can redeem their free goodies by sharing their videos on Twitter using #BKMenuCourt. Full Story: [Ad Age (tiered subscription model)]( (3/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketers, the cookie countdown is on! Learn why activation using people-based identifiers leads to better accuracy, consistency, and therefore better customer experiences across partners. [Get started by downloading your copy of LiveRamp's 2021 Guide to Advertising without Cookies today!]( ADVERTISEMENT: [] Agency Insider [] [Zambezi CEO on championing female-owned businesses]( Zambezi CEO Jean Freeman calls on the industry to support women-owned businesses. "Women influence up to 80 percent of the buying decisions in this country and share 60 percent of social media content -- women-owned agencies understand this and can tap into it," Freeman writes. Full Story: [Muse by Clio]( (3/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [RAPP's Mike Han: "I refuse to play into the system"]( RAPP's Mike Han writes about experiencing racism, what it's like to be an Asian American in the agency world and why he now refuses to be part of the "model minority myth." "I refuse to play into the system anymore -- or blend in any longer," Han writes. Full Story: [MediaPost Communications (free registration)]( (3/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [MediaCom picks Jason Lim as first planning chief]( Jason Lim has been elevated to the new role of chief planning officer at MediaCom. "Jason is a craftsman in his field and brings with him evidence-based planning techniques, best practices at building brands and performance marketing power in one," MediaCom US CEO Sasha Savic said. Full Story: [Adweek]( (3/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [LinkedIn readies live audio experience, engagement tools]( LinkedIn readies live audio experience, engagement tools (Justin Sullivan/Getty Images) LinkedIn plans to launch live audio rooms on its app similar to the Clubhouse and Twitter Spaces sparked by the "nearly 50% growth in conversations on LinkedIn reflected in stories, video shares, and posts on the platform," said spokesperson Suzi Owens. The social platform is rolling out additional tools and features, including a Creator Mode for hashtag posts to turn posters into influencers, a "Follow" button and Cover Story for video introductions. Full Story: [Adweek]( (3/30), [TechCrunch (tiered subscription model)]( (3/30), [The Wall Street Journal]( (3/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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