VMLY&R gets "I'm a Mac" spokesperson to switch to PC

Cramer-Krasselt sends Reeves, Winter on a Porsche drive | Saatchi & Saatchi, WNBA mark 25 years with "Count It" | VMLY&R gets "I'm a Mac" spokesperson to switch to PC Created for {EMAIL} | [Web Version]( March 18, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Cramer-Krasselt sends Reeves, Winter on a Porsche drive]( [Cramer-Krasselt sends Reeves, Winter on a Porsche drive]( (Porsche/YouTube) Cramer-Krasselt created an 8-minute film for Porsche that reunites Keanu Reeves and Alex Winter from "Bill & Ted" and shows them driving Taycan electric vehicles through California to the Porsche Experience Center to test how far they can go on a single charge. "Going the Distance" is directed by Radical Media's Jeff Zwart and shows the pair taking a few detours to try out the car's features. Full Story: [Ad Age (tiered subscription model)]( (3/17), [MediaPost Communications (free registration)]( (3/17), [Campaign US (tiered subscription model)]( (3/17), [Adweek]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Two Events + A Year of Learning Looking for a place to turn when you need advice and inspiration? Or when you need to learn something new, fast? Register for B2B Forum online to join us for 2 conferences (April and October), plus a MarketingProfs PRO membership with access to Master Classes, courses, and more. [Join us]( ADVERTISEMENT: [] Creative [] [Saatchi & Saatchi, WNBA mark 25 years with "Count It"]( [Saatchi & Saatchi, WNBA mark 25 years with "Count It"]( (WNBA/YouTube) Saatchi & Saatchi New York created a "Count It" campaign to celebrate the 25th anniversary of the WNBA, which includes a 60-second spot voiced by Lisa Leslie, who says, "When you make the impossible shot, you tell your opponents: Count it. You make them eat their words. You tell them: Come see me." The push includes a commemorative logo that "signifies that the league isn't done counting achievements, because there are countless more to come," says WNBA's Phil Cook. Full Story: [Muse by Clio]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VMLY&R gets "I'm a Mac" spokesperson to switch to PC]( [VMLY&R gets "I'm a Mac" spokesperson to switch to PC]( (Intel/YouTube) Former Apple "Get a Mac" brand spokesman Justin Long stars in a new #GoPC campaign for Intel from VMLY&R where he's "[j]ust a real person, doing a real comparison between Mac and PC." A series of spots show Long discovering the benefits of features on Intel-powered PCs and VMLY&R's Debbi Vandeven says, "It's really special when you have a client who wants to do bold work that gets noticed." Full Story: [Adweek]( (3/17), [Ad Age (tiered subscription model)]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Stop Ad Fraud and Gain Greater Marketing ROI With billions lost to ad fraud each year, it's critical to know where your money is being spent. In this free white paper, marketers share how industry solutions led to greater transparency in their media buys and how they improved ROI through greater media assurance. [Download now]( ADVERTISEMENT: [] Agency Insider [] [Keith Cartwright talks "creative audacity"]( Keith Cartwright talks about founding his new agency during the pandemic and its relationship with WPP and how the industry is faring with diversity. He also explains the agency's commitment to "creative audacity," which is work that "forces you to pay attention, it entices you and it asks you to want more." Full Story: [Campaign US (tiered subscription model)]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why nonmaterial culture is the key to inclusiveness]( BBH New York's Timanni Walker explains how brands can be more inclusive by engaging with nonmaterial cultures. "When brands take the time to study nonmaterial culture and truly understand the language, customs, values, beliefs and behaviors of a community of people. ... they can make a more meaningful and substantial impact and create authentic success," Walker writes. Full Story: [Muse by Clio]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Marketers, the cookie countdown is on! Learn why activation using people-based identifiers leads to better accuracy, consistency, and therefore better customer experiences across partners. [Get started by downloading your copy of LiveRamp's 2021 Guide to Advertising without Cookies today!]( ADVERTISEMENT: Featured Content Sponsored content from BrandTotal [New Industry Reports Reveal Competitive Social Ad Secrets]( you like to uncover your competitors' social advertising strategies? Optimize your brand campaigns to influence digital share of voice, consumer sentiment, engagement, and more. [Read BrandTotal's Social Competitive Intelligence Snapshots]( for more than a dozen industries, including QSR, Consumer Electronics, Pets, Telehealth, Beer, and Automotive.   [How Global Consumer Brands Impact Brand Performance]( you like to see how global consumer brands like L'Oréal use social competitive intelligence and brand analytics to impact brand performance? Read this blog to get key insights and best practices for analyzing your company's brand performance against the competition's strategies, campaigns, creatives, and media analytics. [Read the blog post!](   [] Agency News [] [Mediahub bolsters US leadership, makes Corcoran US CEO]( Mediahub has named Sean Corcoran as the agency's first US CEO and created the new role of chief creative media officer to which Laurel Boyd has been promoted. In addition, Carrie Drinkwater has been elevated to chief investment officer, Jackie Stasi has been promoted to chief client officer for West, Jade Watts takes on the role of chief media officer and Shea Kelly moves to replace Watts as the Boston office's executive director. Full Story: [Adweek]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [W+K, Martin Agency execs join board of The One Club]( MediaPost Communications (free registration) (3/17) A next-generation contact center experience Imagine a contact center that can run from anywhere, with greater scalability and efficiency. No more long hold times, fractured delivery of services, or disjointed systems. [Join Deloitte and Salesforce for a webinar on March 30th]( where we will discuss the disruptive forces that are likely to profoundly change the way service is delivered — enabling improvements at every touchpoint. [Register today]( ADVERTISEMENT: [] Media & Technology Trends [] [Google cracks down on billions of ad violators]( Google blocked or removed 3.1 billion ads from its platform worldwide last year for violating hate speech, fraud and other policies and placed restrictions on 6.4 billion ads that were deemed "legally or culturally sensitive." Google also reports an increase in "cloaking" by ad fraudsters promoting scams sparked the formation of its advertiser identity verification program. Full Story: [Campaign US (tiered subscription model)]( (3/17), [The Hill]( (3/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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