Phyllis from "The Office" crafts a wedding for Joann

Phyllis from "The Office" crafts a wedding for Joann | Haymaker, Powerade show "Power in Numbers" | Wendy's taps Reggie Miller for March Madness Created for {EMAIL} | [Web Version]( March 11, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Phyllis from "The Office" crafts a wedding for Joann]( [Phyllis from "The Office" crafts a wedding for Joann]( (Joann Fabric and Craft Stores/YouTube) Where Eagles Dare's latest comedic five-minute social video for Joann shows Phyllis from "The Office," played by Phyllis Smith, planning a do-it-yourself wedding for a young couple whose nuptials were postponed during the pandemic. "We really doubled down on the visual storytelling aspect of Phyllis' character in a continued effort to put more smiles on people's faces and get them excited about crafting this spring," says Where Eagles Dare's Brian Franks. Full Story: [Ad Age (tiered subscription model)]( (3/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Haymaker, Powerade show "Power in Numbers"]( Haymaker created a 30-second "Power in Numbers" spot for Powerade that plays on the numbers on athletes' jerseys and touts the brand's limited-edition numbered Powerade and Powerade Zero Sugar bottles. The campaign is running during March Madness and includes in-game billboards, YouTube and Instagram banners and mobile video. Full Story: [Muse by Clio]( (3/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Wendy's taps Reggie Miller for March Madness]( Wendy's is touting itself as the official breakfast of the NCAA March Madness tournament in a campaign that stars former Indiana Pacers player Reggie Miller, who, in the first spot, moves into an Indianapolis Wendy's restaurant for the tournament. Additional ads include one with Kenny Smith and the campaign, from VMLY&R, The Marketing Arm, Spark Foundry and Ketchum, includes Twitter watch parties. Full Story: [Ad Age (tiered subscription model)]( (3/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Elephant New York's Pablo Marques talks creativity]( Pablo Marques, executive creative director at Elephant New York, talks about his creative heroes and why his favorite project from the last year was working with NBCUniversal on Peacock. "It's not every day you can help a company of that magnitude design something of that scope from the ground up," Marques says. Full Story: [Muse by Clio]( (3/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [PHD Global CEO Philippa Brown on the need for hope]( PHD Global CEO Philippa Brown talks about how the industry can stop women leaving the workforce and support employees during the pandemic. "We should encourage [women] to share their experiences and solutions, and where possible, encourage them to find clarity of opportunity rather than fear and hunkering down," Brown says. Full Story: [Campaign US (tiered subscription model)]( (3/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Multicultural agency CCO talks culture, marketing]( In this Q&A, d exposito & Partners Chief Creative Officer Paco Olavarrieta talks about the role of Hispanic culture on American culture, the use of "Latinx" and Hispanic marketing. "Brands ... need to take note of the tremendous jolt that occurs when a viewing experience jumps from being culturally immersed in a Latino program to an all-American commercial in English and where we are not properly and genuinely represented," Olavarrieta says. 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