W+K, Nike showcase "magical" success of Black women

W+K, Nike showcase "magical" success of Black women | OKRP creates "It's Matchical" for Cars.com | Burger King apologizes, deletes Women's Day tweet Created for {EMAIL} | [Web Version]( March 9, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K, Nike showcase "magical" success of Black women]( [W+K, Nike showcase "magical" success of Black women]( (Nike/YouTube) Wieden+Kennedy Portland created a 60-second International Women's Day spot for Nike that showcases the "blood, sweat and tears" that go into what appears to be the "magical" achievements of Black female athletes. The ad ends with the line, "We Play Real. Level the playing field for Black women," and the campaign includes Instagram content from NBA athletes to spotlight the accomplishments of Black women. Full Story: [Ad Age (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [OKRP creates "It's Matchical" for Cars.com]( [OKRP creates "It's Matchical" for Cars.com]( (Cars.com/YouTube) O'Keefe Reinhard & Paul's "It's Matchical" campaign for Cars.com highlights how the brand makes perfect matches between buyers and vehicles, and includes a spot where a man begins to see his perfect truck match in everyday items, including on his toast and coffee foam. The integrated campaign is running across TV, digital, social, radio, digital out-of-home and display. Full Story: [MediaPost Communications (free registration)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Burger King apologizes, deletes Women's Day tweet]( David Miami's International Women's Day campaign for Burger King featured a full-page ad in The New York Times to introduce the a scholarship fund designed to increase the number of female chefs and head chefs in the restaurant industry. A Burger King UK Twitter thread about the scholarship, starting with "Women belong in the kitchen," was quickly condemned and the brand later deleted the tweet and apologized for it and the abusive comments from others that followed. Full Story: [Muse by Clio]( (3/8), [Ad Age (tiered subscription model)]( (3/8), [Adweek]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [The Martin Agency's Makeda Loney on her career]( Makeda Loney, copywriter at The Martin Agency, talks in this video interview about how she got into advertising, how being a poet influences her work and her experience of being a Black woman in the agency world. She offers advice to young Black women looking to enter advertising, saying, "You don't have to bend for anyone else." Full Story: [Muse by Clio]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Black women describe annual review discrimination]( VMLY&R's Walter Geer invited Black women via LinkedIn to share their stories of bias and discrimination in annual reviews after noticing issues of stereotyping when advising others. "I was told to 'be mindful of my facial expressions' during meetings because they're 'too expressive' and can make 'others uncomfortable,' " said one anonymous agency executive, while Omnicom Health Group's Nicole Ogunmefun wrote, "Tone policing. Always. It's so disheartening and to the Black talent that has experienced this and are experiencing this now -- I see you and I encourage you to speak up for yourself." Full Story: [Campaign US (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Publicis Groupe wins global creative for Infiniti]( Publicis Groupe has won global creative for Nissan's Infiniti, replacing incumbent Crispin Porter Bogusky following an eight-month review. Infiniti invested $107 million in US measured media in 2019, per Ad Age Datacenter. Full Story: [Ad Age (tiered subscription model)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Matt Hofherr leaves M/H VCCP for barrettSF]( MediaPost Communications (free registration) (3/8) [] - [Dentsu wins creative, media AOR for Cracker Barrel Old Country Store]( Ad Age (tiered subscription model) (3/8) [] Trends & Research [] [Study: Americans say just give us the product info]( A study by GWI finds that just about half of Americans simply want product information from ads, followed by 40% who want discounts and offers, and around 39% who want entertainment. The top three things respondents don't want from advertising are, respectively, too many ads, ads that block content and irrelevant ads. Full Story: [MediaPost Communications (free registration)]( (3/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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