UPS CEO wants company to be "better, not bigger" | Fraser: Citi aims for net-zero emissions by 2050 | Leadership shuffle at Macy's reflects omnichannel focus
Created for {EMAIL} | [Web Version]( March 4, 2021
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[] [Who Nextdoor's CEO turns to for advice](
[Who Nextdoor's CEO turns to for advice]( Friar (Noam Galai/Getty Images)
Nextdoor saw a surge of users during the pandemic as neighbors sought help navigating changes caused by the coronavirus, says CEO Sarah Friar. She relies on advice from trusted advisers to advance the social network, for example, turning to them for guidance after the death of George Floyd last year, Friar says. Full Story: [The Wall Street Journal]( (2/27)
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Does your company provide exceptional solutions to the restaurant industry? If so, SmartBrief and The National Restaurant Association want to honor you. Winners will be featured in Restaurant SmartBrief reaching restaurant and foodservice professionals who will see your product showcased for its contribution to the industry. [Enter today! Deadline extended to March 11.]( ADVERTISEMENT [] Leading During a Crisis
[] [UPS CEO wants company to be "better, not bigger"](
[UPS CEO wants company to be "better, not bigger"]( Tomé (Jim Watson/Getty Images)
Since Carol Tomé became CEO of UPS in June, the shipping company has become more selective about contracts and handled the winter holiday rush in part by negotiating package volume with large customers. One of Tomé's first policy moves altered a dress code that banned beards along with braids, Afros and other traditionally Black hairstyles. Full Story: [The Wall Street Journal]( (2/26)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Fraser: Citi aims for net-zero emissions by 2050](
On her first day as Citigroup CEO, Jane Fraser committed to net-zero greenhouse-gas emissions at the bank by 2030 and in its loan portfolio by 2050. "We are committed to bringing as many clients as we can along with us on this journey and working with them relentlessly to get it right," Fraser wrote in a blog post. Full Story: [The Hill]( (3/1), [Financial News (UK) (tiered subscription model)]( (3/1)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Leadership shuffle at Macy's reflects omnichannel focus](
Macy's is working to better assimilate its digital and physical, in an effort to realize what CEO Jeff Gennette calls an "exciting transformation." Laura Miller is coming on as chief technology officer, while Marc Mastronardi and Dennis Mullahy will absorb duties previously handled by chief operating officer John Harper as the retailer seeks to be "nimbler and more efficient," according to Gennette. Full Story: [RetailWire (free registration)]( (3/2)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How companies are honoring International Women's Day](
International Women's Day is Monday, and companies across industries are recognizing women. Mattel has released a Barbie inspired by Eleanor Roosevelt as part of its "Inspiring Women" line; Apple will highlight female voices and women's history across its products; Lego will release an Amelia Earhart set; and TikTok has planned a seven-hour telethon to raise funds for organizations that support women. Full Story: [Good Morning America]( (3/3), [Social Media Today]( (3/2), [The Mac Observer]( (2/25), [Hypebeast]( (3/2)
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[SmartSummit: The plant-based movement is here to stay]( SmartBrief/Food & Travel (3/1)
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[How the pandemic fed the growth of food subscription services]( SmartBrief/Food & Travel (2/25)
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[Community connections help independent restaurants stay afloat amid pandemic]( SmartBrief/Food & Travel (2/22) [] Diversity & Inclusion Trends
[] [Nasdaq exec: Representation shows youth what's possible](
Representation in leadership ranks is important to show younger people that they have opportunities in business and finance, and for diversity of thought, says Karen Snow, a senior vice president at Nasdaq. "It is important for girls to see women in leadership positions, it encourages them to work hard and aim high," Snow says. Full Story: [Nasdaq]( (3/1)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] ["Glass cliffs" and the boards that enable them](
Female leaders who are elevated to positions of senior leadership during crises are more likely to discontinue their roles early due to issues such as resistance from the board, Michael Peregrine writes. Boards must be proactive about hiring women for leadership roles and helping prepare them, Peregrine writes, citing such priorities as necessary to "responsible governance." Full Story: [Forbes (tiered subscription model)]( (2/28)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [HP seeks racial equality in the workplace and community](
HP has created a task force for racial equality and social justice, which includes goals for Black hiring, promotions and executive-level representation, says Chief Diversity Officer Lesley Slaton Brown. "Where HP has the ability to influence within the communities that we live and work in, we want to make it a better and more psychologically safe community for people," Slaton Brown says. Full Story: [Diginomica]( (2/22)
[LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gap refashions brand image with new campaigns](
Gap is trying to position itself as a catalyst for change, inclusivity and unity with efforts including its "Generation Good" spring campaign with TV and social spots featuring a variety of well-known activists. Mary Alderete, global head of Gap marketing, noted consumers "recognize the iconic, culture-shaping Gap brand they knew, now coming forward in a more relevant way that reflects the cultural zeitgeist." Full Story: [MediaPost Communications (free registration)]( (2/26)
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