A tribute to Horizon Media's Serena Duff

Mischief questions cannabis laws for Jay-Z's Monogram | Deutsch NY, PNC Bank spotlight Black American history | Walrus says Topic will cure pandemic fatigue Created for {EMAIL} | [Web Version]( March 2, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Mischief questions cannabis laws for Jay-Z's Monogram]( Mischief questions cannabis laws for Jay-Z's Monogram (PRNewsfoto/Monogram) Mischief @ No Fixed Address created a campaign for Jay-Z's Monogram cannabis brand that challenges legislation that makes questionable activities such as cannibalism legal in some states, but cannabis illegal. The bold statements are placed over black-and-white portraits of eight people charged for offenses related to cannabis activity, and are displayed on outdoor billboards, murals and wild postings as well as across mobile ads in Chicago, Los Angeles, Miami, New York, San Francisco and, Washington, D.C., with other cities to be included this month. Full Story: [Ad Age (tiered subscription model)]( (3/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Deutsch NY, PNC Bank spotlight Black American history]( Deutsch New York teamed with the DuSable Museum of African American History to create a campaign for PNC Bank that shares stories about Black American history, including how C.J. Walker became the first self-made Black female millionaire. The "purposeful and impactful" campaign is running across social, print and display. Full Story: [MediaPost Communications (free registration)]( (3/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Walrus says Topic will cure pandemic fatigue]( [Walrus says Topic will cure pandemic fatigue]( (Topic/YouTube) Walrus' first campaign for First Look Media's Topic includes a spot that places humorous subtitles about pandemic fatigue over clips of the streaming service's international crime dramas, thrillers and mysteries, emphasizing that the worst part is that you've streamed "the entirety of American TV." The ad ends by urging viewers to try a free seven-day trial and is running across First Look Media's digital channels and Facebook, Instagram and YouTube. Full Story: [Ad Age (tiered subscription model)]( (3/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [A tribute to Horizon Media's Serena Duff]( Serena Duff, the decadelong leader of Horizon Media's West Coast office, died Friday at the age of 54 from colon cancer. Duff was recognized in 2016 as an Adweek Media All-Star and in 2017 as an Ad Relief Honoree and served on the board of ThinkLA. Horizon Media founder and CEO Bill Koenigsberg pays tribute, saying, "Serena was a one-of-a-kind executive that touched everyone. Her last few years were a lesson to all in courage, strength, dignity, beauty and warmth." Full Story: [Adweek]( (3/1), [MediaPost Communications (free registration)]( (3/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How marketers can help the vaccination drive]( How marketers can help the vaccination drive (Mario Tama/Getty Images) Brands and agencies venturing into campaigns to persuade consumers to receive COVID-19 vaccinations must focus primarily on developing trust and how vaccines will help people get back to activities with their loved ones, writes Digitas Health's Lee Fraser. Fraser writes that marketers should "tap into local, largely unknown microinfluencers who the community will trust as the messenger." Full Story: [The Drum (free registration)]( (3/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Initiative promotes Amy Armstrong to global CEO]( Initiative elevated Amy Armstrong from US CEO to global CEO as Mat Baxter leaves the position to become global chairman. Armstrong is the first female global CEO of the media agency, and IPG Mediabrands global CEO Daryl Lee says, "Amy is a fearless competitor and a true client partner who has built an agency to be reckoned with in the US." Full Story: [Ad Age (tiered subscription model)]( (3/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Roku bolsters tech stack with Nielsen deal]( Roku has purchased Nielsen's Advanced Video Advertising operations and will add the ratings giant's Digital Ad Ratings to its OneView platform. The deals strengthen Roku's automatic content recognition and dynamic advertisement insertion capacity and give Nielsen access to nearly 100 million streaming devices. Full Story: [AdExchanger (tiered subscription model)]( (3/1), [Variety]( (3/1), [Ad Age (tiered subscription model)]( (3/1), [Deadline Hollywood]( (3/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Life is a beautiful, magnificent thing, even to a jellyfish. Charlie Chaplin, actor, filmmaker [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004