TikTok makes big plans for 2021

Brownstein, Inspira Health play Operation | TBWA\Chiat\Day, Mtn Dew bring back "Gremlins" | Lightning Orchard, Silk Ultra show power of plant protein Created for {EMAIL} | [Web Version]( February 17, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Brownstein, Inspira Health play Operation]( [Brownstein, Inspira Health play Operation]( (Inspira Health/YouTube) Brownstein created a 30-second "Minimally Invasive Surgery" spot for Inspira Health that shows medical staff members using the company's DaVinci Surgical System to perform a procedure on "Cavity Sam" from the classic game Operation. "When you get to prove just how simple and easy surgery can be using a beloved toy from their childhood, you know you've got something magical," says Brownstein's Meredith Schwinder. Full Story: [Muse by Clio]( (2/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How to measure consumer attention: A step-by-step guide Building a powerful understanding of advertising performance can be difficult to achieve. To do so, digital marketers need to go beyond baseline verification. [Download this step-by-step guide]( to learn how to measure consumer attention across display, mobile, video, and branded content. ADVERTISEMENT: [] Creative [] [TBWA\Chiat\Day, Mtn Dew bring back "Gremlins"]( [TBWA\Chiat\Day, Mtn Dew bring back "Gremlins"]( (Mountain Dew/YouTube) TBWA\Chiat\Day New York's 30-second spot for Mtn Dew features actors Zach Galligan and Howie Mandel reprising their roles as Billy and Gizmo from the 1984 movie "Gremlins." The ad shows Billy offering Gizmo a taste of his Mtn Dew Zero Sugar before his daughter enters the room rolling her eyes at what he's done. Full Story: [Ad Age (tiered subscription model)]( (2/16), [Campaign US (tiered subscription model)]( (2/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Lightning Orchard, Silk Ultra show power of plant protein]( [Lightning Orchard, Silk Ultra show power of plant protein]( (The Silk Channel/YouTube) Lightning Orchard created a campaign for Silk Ultra that stars Michael Phelps and Aly Raisman in spots that compare the athletes to powerful beasts such as elephants, rhinos and gorillas as they all get their protein from plants. The push encourages people to complete 10-minute fitness challenges hosted by Phelps and Raisman to win prizes including on-the-go blenders, weights and other home exercise equipment. 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Full Story: [Adweek]( (2/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from [Twitter]( [5 ways the NFL Twitter conversation has changed]( action is as exciting as ever. So, how are fans adjusting their game days? And what's in it for marketers? [Read the latest Twitter Conversation Report to learn what brands need to know.](   [LinkedIn]( [Twitter]( [Facebook]( [New research: How the lockdown changed sports fans]( this NFL season may look a little different, fans are more excited than ever to welcome back their favorite teams and athletes—and they want brands to participate too. A new study reveals how fans' behaviors have changed during lockdown. [Learn more.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Helen Lin promoted to digital chief for Publicis Groupe]( Helen Lin has been promoted by Publicis Groupe to chief digital officer after holding the same position for Publicis Media. Lin has been a leading player in the holding company's role in both the 4A's Advertiser Protection Bureau and World Federation of Advertisers' Global Alliance for Responsible Media. Full Story: [MediaPost Communications (free registration)]( (2/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok makes big plans for 2021]( TikTok's 2020 ad business rebounded after President Joe Biden was elected and potential US bans were put to rest, ending the year with a 500% gain in advertisers, including first-time deals with McDonald's, Kate Spade, Chobani and Bose, according to company officials. For 2021, the social platform has set its sights on ad packages themed around holidays such as Black History Month, challenging Instagram with e-commerce capabilities and boosting brand collaborations for its Influencer Marketing Factory. 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