R/GA, Reddit make the most of micro Super Bowl ad

R/GA, Reddit make the most of micro Super Bowl ad | Super Bowl ads target nostalgia, connections | Springsteen makes ad debut in Doner's Jeep spot Created for {EMAIL} | [Web Version]( February 8, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [R/GA, Reddit make the most of micro Super Bowl ad]( Reddit rolled out a 5-second micro ad from R/GA in the Super Bowl to highlight the attention its platform received as a result of the recent GameStop stock activity. The spot aired in nine of the largest US markets, with Reddit Chief Marketing Officer Roxy Young saying, after all the media attention, the company "wanted to share more about what we believe in as a platform to those just starting to discover Reddit." Full Story: [Adweek]( (2/7), [Ad Age (tiered subscription model)]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Super Bowl ads target nostalgia, connections]( [Super Bowl ads target nostalgia, connections]( (Toyota USA/YouTube) This year's top Super Bowl ads struck various chords, from nostalgia with a "Wayne's World" spot from Special Group for Uber Eats, to inspirational, with Toyota's ad from Saatchi & Saatchi featuring the story of Paralympian gold medalist Jessica Long. One of the most relevant for a difficult year during the pandemic came from Anheuser-Busch and Wieden+Kennedy New York in its "Let's Grab a Beer" campaign that highlights personal connections. Full Story: [Adweek]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Springsteen makes ad debut in Doner's Jeep spot]( [Springsteen makes ad debut in Doner's Jeep spot]( (Jeep/YouTube) Bruce Springsteen was featured in his first commercial when he appeared in a campaign from Doner for Jeep during the Super Bowl called "The Middle." Springsteen reportedly developed a unique score for the 2-minute ad, which panned over shots of the geographical center of the lower US in Lebanon, Kan., and urged unity among Americans. Full Story: [Muse by Clio]( (2/7), [MediaPost Communications (free registration)]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Accenture lead discusses 2020s challenges]( In 2020, the challenges of remote work both in productivity and worker metal health spelled the biggest difficulties for Accenture Interactive, reports Amir Malik, who oversees growth marketing. Malik notes that he found it helpful to monitor workers and provide collaboration and support to overcome the issues related to telecommuting. Full Story: [The Drum (free registration)]( (2/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [P&G, small agencies work together for inclusion]( A group of small agencies is working with Procter & Gamble on a new diversity initiative called "Building Leaders and Creators," aka BLAC, which provides eight weeks of paid internships for young Black creatives. The concept is based on a similar one created in 2017 by Chicago's O'Keefe Reinhard & Paul, and BLAC will allow interns to gain experience working for one of P&G's brands. Full Story: [Ad Age (tiered subscription model)]( (2/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from [Twitter]( [5 takeaways from the entertainment conversation]( more people staying home and so many entertainment options available, the way we watch -- and where we talk about it -- is changing. The result: a surge in conversations and video views on Twitter. [Read the latest Twitter Conversation Report to find out what your brand can learn from this.](   [LinkedIn]( [Twitter]( [Facebook]( [Twitter reveals 2020’s most creative brands]( reveals the top 10 most creative brands of the year. Gatorade, Ben & Jerry's, Uber and Verizon campaigns were among those cited for their quick marketing pivots and understanding of how to create meaningful connections with people on Twitter in 2020 — an unusual year to say the least. [See all the winners here.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Publicis Groupe names new COO for US marketing services]( Tim Jones was promoted to chief operating officer of Publicis Groupe Marketing Services US, moving from CEO for Publicis Media Americas, and will help drive collaboration and growth for all creative, digital, media and health businesses segments. Dave Penski will move from COO of Publicis Media to CEO to replace Jones. Full Story: [MediaPost Communications (free registration)]( (2/5), [Campaign US (tiered subscription model)]( (2/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [3 ways to inject more life into digital marketing]( [3 ways to inject more life into digital marketing]( (Pixabay) Marketing executives are wise to outsource digital marketing tasks that are outside of their wheelhouse to identify weaknesses and maximize efforts, suggests Rashan Dixon. He also urges marketers to revise search strategies and calls interactive content such as infographics, polls and video "good as gold" for enhancing consumer engagement and gleaning insights. Full Story: [SmartBrief/Marketing]( (2/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [BBDO, Dan Levy apologize with M&M's in Super Bowl ad]( Ad Age (tiered subscription model) [] - [McCann, GM, Ferrell say "No Way Norway" for Super Bowl]( Muse by Clio [] - [DDB, Miller Lite take on Michelob Ultra with long URL]( Ad Age (tiered subscription model) [] - [W+K unites Bud Light ad legends in Super Bowl spot]( Ad Age (tiered subscription model) [] - [W+K, AB InBev craft a love letter to beer for Super Bowl]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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