Agency progress so far on Black Lives Matter pledges

DDB, Coors want you to "dream up" an ad | BBDO NY, M&M's will premiere Super Bowl ad on Zoom | Grey NY urges gun safety with unboxing video Created for {EMAIL} | [Web Version]( January 28, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [DDB, Coors want you to "dream up" an ad]( [DDB, Coors want you to "dream up" an ad]( (Coors Light/YouTube) DDB, with Ghost Robot and dream psychologist Deirdre Barrett, is creating Super Bowl buzz for Coors Light and Coors Seltzer with a "targeted dream incubation" experience designed to induce a Coors Super Bowl ad dream. The experience, which was created because Coors is not allowed to advertise in this year's big game, will be available online from Feb. 3, and a teaser video shows the experiment in action with a group of people participating in a dream study. Full Story: [Muse by Clio]( (1/27), [Marketing Dive]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe the more you get people, the more people you’ll get. So how do we do it? For starters, with first-party, high-quality data delivered with empathy, scale and transparency. It's how we're creating a positive way to connect people to brands. Together, let's change media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [BBDO NY, M&M's will premiere Super Bowl ad on Zoom]( [BBDO NY, M&M's will premiere Super Bowl ad on Zoom]( (M&M's Chocolate/YouTube) BBDO New York unveiled a 15-second teaser of its Super Bowl spot for M&M's that shows a gender reveal party going wrong and the copy, "M&M's will make it better on February 7th." The brand is inviting 50,000 people to a virtual premiere of the spot via Zoom on Feb. 3 that will feature surprise guests and be hosted by M&M's Yellow candy mascot. Full Story: [Adweek]( (1/27), [Ad Age (tiered subscription model)]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Grey NY urges gun safety with unboxing video]( [Grey NY urges gun safety with unboxing video]( (Prevent Gun Violence/YouTube) Grey New York created a "Best Unbox Ever With Cayden" YouTube spot for States United to Prevent Gun Violence that shows a boy unboxing a gun, proceeding to demonstrate how to load the weapon before getting stuck and pointing it at his own face. The spot urges parents to store weapons in locked locations, and Grey's Justine Armour explains that "studies show that 3 in 4 kids know where their parents keep their guns and 1 in 5 parents don't know their kids have handled their guns." Full Story: [Adweek]( (1/27), [Ad Age (tiered subscription model)]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency progress so far on Black Lives Matter pledges]( This article examines the progress made on agencies' diversity and inclusion promises for the Black Lives Matter movement, setting out what's happened so far and statements from WPP, Publicis Groupe, Omnicom, IPG, Havas and Dentsu. "Our success relies on accountability, so for the first time from 2021, diversity and inclusion goals will be included in the annual bonus plans for leadership across WPP," says WPP CEO Mark Read. Full Story: [The Drum (free registration)]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [IPG's Philippe Krakowsky talks data, privacy, ethics]( IPG CEO Philippe Krakowsky talks about the importance of first-party data, embedding digital talent across the company and the ethical responsibilities of agencies and brands. "We collectively have a responsibility to hold the industry, platforms, everybody to a higher set of standards," Krakowsky says of data privacy. Full Story: [Adweek]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from [Twitter]( [Twitter reveals 2020’s most creative brands]( reveals the top 10 most creative brands of the year. Gatorade, Ben & Jerry's, Uber and Verizon campaigns were among those cited for their quick marketing pivots and understanding of how to create meaningful connections with people on Twitter in 2020 — an unusual year to say the least. [See all the winners here.](   [LinkedIn]( [Twitter]( [Facebook]( [How Hulu teamed with Twitter to launch a new show]( Hulu wanted the world to discover its show, "Love, Victor," it invited viewers to watch the first episode live on Twitter with the show's cast — resulting in a hugely successful launch. [See how Hulu increased awareness and viewership of its new show by launching with Twitter.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Arnold, Havas Media hire empathy guru]( Arnold and Havas Media appointed Michael Tennant as Entrepreneur in Residence to lead empathy workshops across both agencies and contribute to diversity, equity and inclusion efforts. "Empathy is a key ingredient in our agency interactions, client relationships, and storytelling," says Arnold + Havas Media Boston CEO George Sargent, adding, "We believe it has the potential to transform the way we work with each other and elevate the work that we deliver for our clients." Full Story: [MediaPost Communications (free registration)]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook warns healthy growth may be curtailed]( Facebook warns healthy growth may be curtailed (Sean Gallup/Getty Images) Facebook executives credited the rise in e-commerce and consumer product demand for driving fourth-quarter growth, which was highlighted by a 33% year-over-year increase in revenue to total $28.1 billion, including $27.2 billion in ad sales. Looking forward, executives warned of "significant uncertainty" associated with the pandemic and Apple's upcoming ad-tracking policy changes. Full Story: [The Verge]( (1/27), [TechCrunch (tiered subscription model)]( (1/27), [Deadline Hollywood]( (1/27), [The Wall Street Journal]( (1/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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