BBDO NY, Nutro say "Dogs Give Everything 100%"

Harmon Brothers casts Fluffy the Grizzly for Kodiak Cakes | BBDO NY, Nutro say "Dogs Give Everything 100%" | Natural Light unveils the "Da Vinci of Debt" Created for {EMAIL} | [Web Version]( January 14, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Harmon Brothers casts Fluffy the Grizzly for Kodiak Cakes]( [Harmon Brothers casts Fluffy the Grizzly for Kodiak Cakes]( (Kodiak Cakes/YouTube) The Harmon Brothers created a short social film for Kodiak Cakes that features a lumberjack family gaining "bearlike strength" from the brand's pancakes as they live and work alongside a 1,300-pound grizzly bear named Fluffy. The spot blends real and CGI footage of the bear, and Chief Creative Officer Daniel Harmon says, "We've done some incredible things in our careers, but renting a zoo and working with a 1,300-pound grizzly was on a whole new level." Full Story: [Adweek]( (1/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Start Driving Measurable Revenue with CTV Television doesn't need to just be another branding tool. Join the experts from SteelHouse and Oracle Data Cloud as they conduct a deep dive on the audience data, tools, and strategies that transform Connected TV into a direct-response performance marketing channel. [WATCH ON DEMAND]( ADVERTISEMENT: [] Creative [] [BBDO NY, Nutro say "Dogs Give Everything 100%"]( [BBDO NY, Nutro say "Dogs Give Everything 100%"]( (The Nutro Co./YouTube) BBDO New York's "Dogs Give Everything 100%" campaign for Nutro features a 30-second spot showing a dog named Cooper who imagines how different his life would be if there were a flying disc-catching world championship. The push also includes two 6-second ads and is running across national TV, full episode player platforms and includes social, digital and print assets. Full Story: [MediaPost Communications (free registration)]( (1/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Natural Light unveils the "Da Vinci of Debt"]( Natural Light unveils the "Da Vinci of Debt" (Anheuser-Busch) Natural Light, with M&C Sport & Entertainment NYC and Anheuser-Busch InBev's in-house DraftLine shop, created a "Da Vinci of Debt" art installation in New York's Grand Central Terminal that's made up of 2,600 real college diplomas, representing a total value of around $470 million in student debt. The installation kicks off this year's Natural Light College Debt Relief Program and can also be seen on Snapchat via an augmented reality filter and via a virtual gallery. Full Story: [Ad Age (tiered subscription model)]( (1/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 6 Ways to Run a More Profitable Business When revenue exceeds expenses, your business is lucrative. It sounds simple enough, but as any business leader knows, the current economy has many finance pros eyeing their financials to see if profitability goals are really being met. Dig into [6 profit-building strategies]( to meet and exceed your company's profitability goals this year and beyond. [Get the guide]( ADVERTISEMENT: [] Agency Insider [] [Chemistry's Laura Forester: How to democratize creative]( Agencies should "burn the brief" to stop linking the creative process with the production of something and instead explore creative ideas based on people and experiences in collaboration with clients, writes Chemistry's Laura Forester. "Agencies have a unique opportunity to foster a truly democratic approach to idea generation," Forester writes. Full Story: [Muse by Clio]( (1/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dave Fitzgerald on Fitzco's first year back as independent]( Dave Fitzgerald, founder of Fitzco, talks about what's happened at the agency since buying it back from Interpublic Group and how advertising life has changed during the pandemic. "I'm amazed at how our folks have managed to do the things they've done without sitting in the same space," Fitzgerald says. Full Story: [MediaPost Communications (free registration)]( (1/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from [Twitter]( [5 takeaways from the entertainment conversation]( more people staying home and so many entertainment options available, the way we watch -- and where we talk about it -- is changing. The result: a surge in conversations and video views on Twitter. [Read the latest Twitter Conversation Report to find out what your brand can learn from this.](   [LinkedIn]( [Twitter]( [Facebook]( [10 of the most creative brands on Twitter]( reveals the top 10 most creative brands of the year. Gatorade, Ben & Jerry's, Uber and Verizon campaigns were among those cited for their quick marketing pivots and understanding of how to create meaningful connections with people on Twitter in 2020 — an unusual year to say the least. [See all the winners here.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Agencies react to in-person Cannes Lions festival]( Agencies react to in-person Cannes Lions festival (Richard Bord/Getty Images) The Cannes Lions International Festival of Creativity will take place in June as an in-person event, but some agencies are questioning the wisdom of this amid the pandemic. "[I]t's a pipe dream that it's going to happen [in-person]," says one holding company executive, while another noted, "No processes or procedures for the jury have been communicated so, for the safety of our people, we can't assure that it's going to be safe or even allowed." Full Story: [Ad Age (tiered subscription model)]( (1/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [James Kinney named global DEI chief at Ogilvy]( Adweek (1/13) [] - [Philadelphia taps Brownstein for vaccine campaign]( Ad Age (tiered subscription model) (1/13) [] Media & Technology Trends [] [Twitter experiments with decentralized social platform]( Tweets from Jack Dorsey, CEO of Twitter, indicate that the social media company is exploring the potential of a decentralized platform. The posts said that Twitter is hiring a group of open source experts to develop @bluesky, a social media site that has no single controller. 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