Duncan Channon animates stories of ex-smokers, vapers

W+K NY intros Ford Bronco Sport with mountain goats | Duncan Channon animates stories of ex-smokers, vapers | Johannes Leonardo showcases VW ID.4 with zoetropes Created for {EMAIL} | [Web Version]( January 11, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K NY intros Ford Bronco Sport with mountain goats]( [W+K NY intros Ford Bronco Sport with mountain goats]( (Ford/YouTube) Wieden+Kennedy New York is introducing the Ford Bronco Sport with a campaign featuring three TV spots, starting with a 60-second "Raised by Goats" ad that tells the story of a colt raised by a herd of mountain goats that eventually becomes the 2021 Bronco Sport. The ad is a nod to the vehicle's seven "G.O.A.T." or "Goes Over Any of Type of Terrain" modes," and the campaign includes a "Built Wild" tagline and is running across linear, connected and addressable TV, social and digital. Full Story: [Ad Age (tiered subscription model)]( (1/9), [MediaPost Communications (free registration)]( (1/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Duncan Channon animates stories of ex-smokers, vapers]( [Duncan Channon animates stories of ex-smokers, vapers]( (Tobacco Free CA/YouTube) Duncan Channon, with Acento and APartnership, created an anti-vaping and anti-smoking campaign for the California Tobacco Control Program that brings the quitting stories of real ex-smokers to life using animation. The push includes a Spanish-language ad from Acento and an anime-style spot from APartnership in Vietnamese, Korean and Chinese, along with radio, digital audio and social ads. Full Story: [Adweek]( (1/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Johannes Leonardo showcases VW ID.4 with zoetropes]( [Johannes Leonardo showcases VW ID.4 with zoetropes]( (Volkswagen USA/YouTube) Johannes Leonardo's new campaign for Volkswagen of America features a 90-second spot that uses intricate zoetropes to display the evolution of transportation, from the invention of the wheel to the introduction of the Volkswagen ID.4 electric SUV. The ad ends with the copy, "History is made, when it's made for everyone." Full Story: [Ad Age (tiered subscription model)]( (1/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Anonymous digital agency exec talks working amid crises]( An anonymous digital agency executive talks about the challenges of working during crises such as the US Capitol riot. "The reality is we have to be professional," the person says, "In business, people's emotional wellness is not always the first thing that comes to mind." 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