How introverts can stand out remotely

Alma DDB, Coors Light want Tom Flores in Hall of Fame | Mother, IKEA say "Fortune Favors the Frugal" | Pfizer unveils rebrand from Team, Landor & Fitch Created for {EMAIL} | [Web Version]( January 6, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Alma DDB, Coors Light want Tom Flores in Hall of Fame]( Alma DDB, Coors Light want Tom Flores in Hall of Fame Flores (George Rose/Getty Images) Alma DDB, with PR managed by ICF Next, created a campaign for Coors Light supporting Tom "The Iceman" Flores' bid to enter the Pro Football Hall of Fame that features a 30-second spot, in both English and Spanish versions. The ad highlights Flores' achievements, including being the first Latino quarterback in the NFL, and urges viewers to sign a petition calling for his induction to the Hall of Fame, and limited-edition cans featuring the football legend's face are being sold exclusively in Las Vegas. Full Story: [Ad Age (tiered subscription model)]( (1/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Mother, IKEA say "Fortune Favors the Frugal"]( [Mother, IKEA say "Fortune Favors the Frugal"]( (IKEA UK/YouTube) Mother London's 60-second "Fortune Favors the Frugal" spot for IKEA, running in the US and UK, begins with a meteor formed of trash hurtling to the Earth before showing how families using the brand's eco-friendly products gradually eliminate the threat. The spot, directed by MJZ's Tom Kuntz and set to "Making It Better" by the Barons, is accompanied by out-of-home ads. Full Story: [Muse by Clio]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Pfizer unveils rebrand from Team, Landor & Fitch]( [Pfizer unveils rebrand from Team, Landor & Fitch]( (Pfizer/YouTube) Pfizer tweeted a video showcasing its first major rebrand in 70 years, revealing a new logo that [replaces its pill mark with a helix design]( along with the copy, "We're unlocking the pill to reveal Pfizer's DNA: the power of science." The rebrand and brand strategy comes from Team and WPP's Landor & Fitch, and the campaign includes a 70-second spot that shows scientists at work as a voice-over says, "When you want to save humans from disease, ask science." Full Story: [FiercePharma]( (1/5), [The Wall Street Journal]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How introverts can stand out remotely]( Agency executives discuss how more introverted employees can be supported to remain visible to managers while working remotely. TBWA\Worldwide's Rhonda George-Denniston recommends that introverts play to their strengths and "make deep and meaningful connections one workmate at a time." Full Story: [Digiday (tiered subscription model)]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BSSP's Sinan Dagli talks favorite creative]( Sinan Dagli, group creative director and partner at BSSP, talks about his love of sports, why reintroducing ESPN's app is his favorite recent project and why he admired Translation's "You Love Me" campaign for Beats by Dre. "The insight behind the work: the duality of society's love of Black culture and also the active participation against equality and injustice for Black people is profoundly impactful," Dagli says. Full Story: [Muse by Clio]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from [Twitter]( [How Hulu used Twitter to launch 'Love, Victor']( Hulu wanted the world to discover its show, "Love, Victor," it invited viewers to watch the first episode live on Twitter with the show's cast — resulting in a hugely successful launch. [See how Hulu increased awareness and viewership of its new show by launching with Twitter.](   [LinkedIn]( [Twitter]( [Facebook]( [Twitter reveals 2020’s most creative brands]( reveals the top 10 most creative brands of the year. Gatorade, Ben & Jerry's, Uber and Verizon campaigns were among those cited for their quick marketing pivots and understanding of how to create meaningful connections with people on Twitter in 2020 — an unusual year to say the least. [See all the winners here.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Ad vets setting physical location for remote agency]( Advertising veterans Travis Robertson, Greg Almeida, Jonathan Balck and Nicole Hollis-Vitale founded a new remote working agency named Colossus in Boston in 2020 and the shop is preparing to open a physical location in the city's Foundry Building. "We saw a unique opportunity to position Colossus as a big agency alternative for clients who want a more human, more collaborative working relationship and access to top-tier talent, without the holding company shenanigans," Robertson says. Full Story: [Adweek]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Lance Jensen departs as CCO of Hill Holliday]( Adweek (1/5) [] Media & Technology Trends [] [Report looks at ID resolution tools trends]( Google is preferred by 29% of marketers and agencies as their identity resolution solution, while LiveRamp and Salesforce are tied at 13%, reports Advertiser Perceptions ID. The report also notes that 47% of ad buyers plan to spend more on identity resolution services this year than last and 65% say they will rely more on first-party ID graphs. Full Story: [AdExchanger (tiered subscription model)]( (1/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Do the best you can until you know better. Then when you know better, do better. Maya Angelou, poet, writer, screenwriter, educator [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004