Wunderman Thompson marks 69 years of Ginny Bahr

Droga5, NYT top Ad Age's best creative of 2020 | Arts & Letters, Nickelback parody "Photograph" for Google | W+K, Ford urge America to "Finish Strong" Created for {EMAIL} | [Web Version]( January 4, 2021 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Droga5, NYT top Ad Age's best creative of 2020]( [Droga5, NYT top Ad Age's best creative of 2020]( (The New York Times/YouTube) Droga5 New York's "Life Needs Truth" spot for The New York Times wins Ad Age's top spot in 2020's best 30 creative brand ideas. Wieden+Kennedy Portland's "You Can't Stop Us" for Nike comes in second place, followed by Translation's "But do you love me" for Beats by Dre in third. Full Story: [Ad Age (tiered subscription model)]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Arts & Letters, Nickelback parody "Photograph" for Google]( [Arts & Letters, Nickelback parody "Photograph" for Google]( (Google/YouTube) Arts & Letters Creative Co. touted Google's Photos app with a remake of Nickelback's 2005 video and song "Photograph." "Because 2020 has been a tough year, the brief was to talk about looking back while also bringing levity," says Google's Flavia Simon, adding, "The band really went for it and put a lot of thought into nailing the lyrics." Full Story: [Muse by Clio]( (12/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Ford urge America to "Finish Strong"]( [W+K, Ford urge America to "Finish Strong"]( (Ford/YouTube) Wieden+Kennedy's campaign for Ford's F-150 truck pivoted to focus the early ad slots on a "Finish Strong" spot that debuted during college football broadcasts on New Year's Day and urges people to wear masks and hold on until life gets back to normal with the vaccine rollout. The F-150 portion includes around 20 ads touting the truck's capabilities. Full Story: [Ad Age (tiered subscription model)]( (12/31), [CNBC]( (12/31), [MediaPost Communications]( (1/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Forsman & Bodenfors CEO champions hybrid working]( Forsman & Bodenfors CEO Guy Hayward writes about the agency's new hybrid working model, F&B Anywhere, which was inspired by a "collaborative, grassroots spirit" during the pandemic and reinforces the importance of agencies being employee-centric. "The act of treating employees as respected equals and eliminating hierarchy always leads to increased agility and smoother processes," Hayward writes. Full Story: [Adweek]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Wunderman Thompson marks 69 years of Ginny Bahr]( Ginny Bahr has retired at the age of 93 after 69 years with Wunderman Thompson, formerly J. Walter Thompson, and is celebrated in a tribute video from the agency. The video looks back at Bahr's career from her start in 1951 and features recollections from Bahr along with former and existing employees. Full Story: [Muse by Clio]( (12/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from Expedia [A New View on Leisure Travel]( recent Traveler Sentiment Study uncovered how travel shoppers are evaluating their destination, accommodation, and transportation options. Do you understand how the pandemic is influencing what shoppers are feeling and how they are behaving? [Read the post.](   [Infographic: What is influencing travelers now?]( you know the top considerations for today's travel shoppers? To inspire, advertisers need to provide transparent, specific guidance on a few specific things. Following these guidelines can make the difference the difference between recovery and stagnation. [Get the Infographic.](   [] Agency News [] [S4 Capital buys Metric Theory, Decoded Advertising]( San Francisco-based Metric Theory and New York-based Decoded Advertising have been acquired by S4 Capital, and the former will join MightyHive while the latter will join MediaMonks. "We think that 2021 will be a very strong rebound year for the world economy," says S4 Capital's Martin Sorrell. Full Story: [Adweek]( (1/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Amazon to grow podcast offering with Wondery acquisition]( Amazon is acquiring startup podcast firm Wondery for roughly $300 million and plans to offer its programming via Amazon Music and other providers. "Wondery is one of several audio startups that blossomed in recent years as podcasting caught on with advertisers and listeners" and is expected to generate $40 million in revenue this year, writes The Wall Street Journal's Benjamin Mullin. Full Story: [The Wall Street Journal]( (12/30), [CNET]( (12/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] An optimist stays up until midnight to see the new year in. A pessimist stays up to make sure the old year leaves. Bill Vaughan, writer, columnist [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004