Retailers have role to play in vaccination programs

Retailers have role to play in vaccination programs | Sally Beauty continues rebranding during the pandemic | Q&A: Why gender representation is important in business Created for {EMAIL} | [Web Version]( December 24, 2020 CONNECT WITH NEW  [LinkedIn]( [Facebook]( [Twitter]( €‰ [NEW SmartBrief]( [NEW SmartBrief]( Gender equality news for retail, CPG, financial services and tech [SIGN UP]( â‹… [SHARE]( [] Top of the week [] [Retailers have role to play in vaccination programs]( Retailers can play a vital role in getting the COVID-19 vaccine distributed in their states and educating consumers on the science behind the vaccine, said Pfizer executive Sally Susman, who previously worked at Estee Lauder. "It's very clear that people want to hear from people they know, medical professionals. Retailers are known to people, the store on the corner, the favorite place in the mall," she said. Full Story: [Women's Wear Daily (subscription required)]( (12/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Don’t just meet up. Show up. BlueJeans lets you bring more of yourself to meetings. With BlueJeans virtual events, you can host and manage up to 50,000 and still be interactive. [Try Events now.]( ADVERTISEMENT: [] Leading During a Crisis [] [Sally Beauty continues rebranding during the pandemic]( Sally Beauty marketing executive Carolyne Guss describes how the company continued a rebranding effort even after the pandemic began, in part because the new focus on do-it-yourself customers and digital transformation only gained importance in a time of social distancing. Sally Beauty increased digital education for salon professionals, launched ship-from-store and buy-online, pick-up in-store options, and prioritized greater diversity in its merchandising brands, Guss says. Full Story: [Glossy (tiered subscription model)]( (12/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Q&A: Why gender representation is important in business]( Gender balance and diversity are improving, and female CEOs are gaining more opportunities and exposure, which allows women to see people like them represented in high-level positions, says Heidi Zak, co-founder and co-CEO of ThirdLove, where 67% of the executive team are women. Zak says she is investing in female-led startups because "I wouldn't have this opportunity to lead ThirdLove if it weren't for the fearless female founders before me." Full Story: [MIT Sloan Executive Education]( (12/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [SmartFocus] Connecting Brands and Shoppers The consumer journey is ever-changing, with more shoppers than ever moving from in-store to digital purchasing while also looking for a seamless combination of the two methods. In this [Walmart Media Group whitepaper]( we look at how omnipowered solutions are being accelerated by the coronavirus pandemic, helping brands reach customers in new ways – wherever they shop. [Download now]( ADVERTISEMENT: [] SmartBrief Originals [] - [2021 will bring continuing focus on wellness, flexitarian diets and ways to make dining out safe and memorable]( SmartBrief/Food & Travel (12/23) [] - [Retailers, manufacturers make CBD moves]( SmartBrief/Food & Travel (12/21) [] - [Q&A: Consumer Brands brings leaders together for CPG Speaks]( SmartBrief/Food & Travel (12/16) Improve and accelerate your testing program Now more than ever, retailers must improve their customers' experiences and drive better relationships with their audience across points of contact. In this on-demand webinar, testing experts discuss best practices for unlocking the full potential of automation, as well as how to use crowdtesting to optimize user feedback and how to apply AI for identifying and preventing defects. [Watch now]( ADVERTISEMENT: [] Diversity & Inclusion Trends [] [How the "time bias" affects women in the workforce]( How the "time bias" affects women in the workforce (Pixabay) Women are being driven out of the workforce during the pandemic for many reasons, but the most significant factor is the "time bias," says "Fair Play" author Eve Rodsky. "Since birth, women have been conditioned to value their time less than men's time," Rodsky says, noting that it's no surprise women are struggling more during the pandemic when they are "drowning in the invisible work." Full Story: [Forbes (tiered subscription model)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Giant Food showcases supplier diversity with shelf tags]( [Giant Food showcases supplier diversity with shelf tags]( (Ron Cogswell/Flickr) Ahold Delhaize USA's Giant Food banner will roll out new shelf tags in 2021 to highlight products from companies run by veterans, women and Black, Asian, Latino and LGBTQ people. The diverse supplier showcase also will extend to the grocer's website and app, with digital shoppers seeing a special notification and Giant's website featuring a special page introducing the included companies. Full Story: [Winsight Grocery Business]( (12/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Tips for supporting LGBTQ workers]( American LGBTQ workers have no federal workplace protection, no protection in 29 states, and 53% feel driven to keep their identity secret at work, writes Dexter Morse, former director of industry risk management and insurance at The International Air Transport Association. Morse offers suggestions for creating an inclusive workplace culture, such as by implementing a zero-tolerance harassment policy and creating LGBTQ employee groups and mentoring programs. Full Story: [Training magazine]( (12/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A cost efficient and versatile consumer favorite As restaurants reopen dining rooms, time and cost efficiencies are key. Cooked Perfect® meatballs offer a shortcut to many dishes and provide consumers with the variety they desire. [Download our infographic]( for the latest menu trends and inspirational recipes. ADVERTISEMENT: [] News from NEW [] Friends of NEW: Shoptalk Meetup for Women In May 2021, Friends of NEW Shoptalk will be hosting the [Shoptalk Meetup for Women](. They want to hear from you about the challenges and opportunities facing women in the retail industry via a [brief survey](! It'll take only 3-5 minutes, all responses are anonymous and data is shared only in the aggregate. We'll publish and share our findings in a report prior to Shoptalk Meetup for Women. Thanks so much for your help and your thoughts! [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT NEWâ„¢: [About Us]( | [Events]( | [Regions]( | [Partners]( | [Learning]( [] Editor's Note [] NEW SmartBrief will not publish Dec. 31 In observance of the holiday season, NEW SmartBrief will not publish Dec. 31. Publication will resume Jan. 7. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] And now we welcome the new year, full of things that have never been. 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