Opinion: Transcend age by mixing wisdom with youthfulness

Netflix, Doner L.A. sync "House of Cards" teaser with inauguration | Bud Light, W+K focus on friendship in latest campaign | Philadelphia, Leo Burnett kick off cream cheese campaign Created for {EMAIL} | [Web Version] ADVERTISEMENT January 23, 2017 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [Netflix, Doner L.A. sync "House of Cards" teaser with inauguration] Netflix tweeted a teaser for its "House of Cards" Season 5 debut about an hour before Donald Trump was sworn in Friday. The 30-second spot highlights an eerie depiction of the government under Kevin Spacey's Frank Underwood character and includes the tagline "We make the terror." [Advertising Age] (1/20), [Adweek] (1/20) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] How Many Users Uninstall Apps? Most users won't think twice before deleting your app if it doesn't deliver. The uninstall rate is therefore a key metric, informing UA, re-engagement and product strategies. The App Uninstall Report is the industry's most comprehensive study of its kind to date, offering, for the first time, iOS data. [Download the free report] and get uninstall benchmarks by platform, select GEOs and categories. ADVERTISEMENT Creative [Bud Light, W+K focus on friendship in latest campaign] [Bud Light, W+K kick off friendship-inspired ad campaign] Click to watch video (Bud Light/YouTube) Anheuser-Busch InBev is kicking off its latest Bud Light tagline "Famous among friends" ahead of the Super Bowl with a spot featuring two friends bonding over the beverage, Guns N' Roses, wings and karaoke. The ad from Wieden+Kennedy New York features the Guns N' Roses song "Sweet Child O' Mine." [Adweek] (1/20), [Advertising Age] (1/20) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Philadelphia, Leo Burnett kick off cream cheese campaign] Kraft Heinz's Philadelphia brand is celebrating the joy that its cream cheese products bring to everyday moments in a new ad campaign from Leo Burnett. The "It must be the Philly" campaign launches as the brand is moving into the prepackaged snack arena, starting with the launch this year of cheesecake cups and bagel chips with cream cheese dip. [Advertising Age] (1/20) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [Opinion: Transcend age by mixing wisdom with youthfulness] The key to being a successful creative is combining experience with an enthusiastic curiosity for what's new in the world, writes Battery's Raymond Hwang. Never say never, embrace your team and remember to smile, Hwang advises. [CampaignLive.com (U.S.)] (1/20) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [What brands should do when President Trump tweets] [What brands should do when President Trump tweets] Trump (Chip Somodevilla/Getty Images) President Donald Trump's Twitter habit can provide an opportunity for brands to woo left-leaning audiences but should otherwise be ignored, Lisa Lacy writes. Possible's Allyson Savage says that "there's not that much to worry about," while Lisa Lacy writes that "consumers have notoriously short attention spans" and any unwanted attention will be quickly forgotten. [The Drum (Glasgow, Scotland)] (1/20) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Johannes Leonardo wins creative for MassMutual] Johannes Leonardo was named the agency of record for MassMutual after a review. The brand spent approximately $10 million on measured media in 2015, per Kantar Media. [Advertising Age] (1/19) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Snapchat, Oracle let advertisers target ads with offline data] Snapchat is teaming up with Oracle Data Cloud to let advertisers target its consumers with more relevant ads by using offline data such as store sales and information from loyalty programs. The Honest Co., Kia and STX Entertainment are trialing the new ad capabilities, which follow closely in the footsteps of Google and Facebook. [Mashable] (1/19), [The Wall Street Journal (tiered subscription model)] (1/19), [Marketing Land] (1/19) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [Protect and Monetize Your Agency's Intellectual Property] [Candice Kersh] Kersh (4A's) The Advertising & The Law Series gives junior to mid-level talent a solid legal foundation. The next session on Jan. 25 focuses on the dynamics associated with an agency's creation of ideas and intellectual property (IP). Make sure your agency and clients are protected. Sign up [here]! [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Glass Ladder Series: How to Tap Into a $20 Trillion Market] [Madonna Badger] Badger (4A's) Ninety percent of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy. Join Madonna Badger on Jan. 27 as she explains what agencies have to gain from empathetic advertising. She'll also share the purpose of her agency's social campaign #WomenNotObjects and four filters for identifying objectification in advertising. [Sign up here!] [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Learn more about 4A's: [Homepage] | [Training Programs] | [All Upcoming Events] Hot Topics - [4A's launches Mothers@Agencies to help women progress as leaders] Adweek - [Apple shows off new tech in latest AirPods spots] The Drum (Glasgow, Scotland) - [TBWA\Chiat\Day touts the Grammys with a musical James Corden] Advertising Age - [Agencies focusing on business strategy to compete with consultancies] Adweek - [David&Goliath taps Melissa McCarthy for Kia's Super Bowl push] Adweek My own experience and development deepen every day my conviction that our moral progress may be measured by the degree in which we sympathize with individual suffering and individual joy. 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