4A's Pepper: Here's what agencies can expect with Biden

4A's Pepper: Here's what agencies can expect with Biden | Doner partners with Marvel for comic book for nurses | W+K, KFC mini-movie spoofs Lifetime movies -- on Lifetime Created for {EMAIL} | [Web Version]( December 8, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [4A's Pepper: Here's what agencies can expect with Biden]( Allison Pepper, executive vice president of government relations with the American Association of Advertising Agencies, said during the next four years, the advertising industry is likely to see more of a traditional policymaking process in the nation's capital. Pepper said privacy, diversity training programs and taxes will likely be impacted by President-elect Joe Biden's time in the White House. Full Story: [The Drum (free registration)]( (12/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The loop isn’t closed until you see a sale. We believe it — and we stand by it. Because closing the loop on ad spend to sales? It's why we exist. See how we're changing media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Doner partners with Marvel for comic book for nurses]( [Doner partners with Marvel for comic book for nurses]( (Allegheny Health Network/YouTube) Doner worked with Allegheny Health Network and Marvel to produce a comic book featuring nurses as real-life superheroes during the COVID-19 pandemic. The comic book is based on experiences by AHN nursing staff at various medical centers across Pennsylvania and celebrates the heroism of nurses. Full Story: [Muse by Clio]( (12/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, KFC mini-movie spoofs Lifetime movies -- on Lifetime]( [W+K, KFC mini-movie spoofs Lifetime movies -- on Lifetime]( (Lifetime/YouTube) KFC, with Wieden+Kennedy Portland, will premiere a mini-movie on Sunday featuring Mario Lopez as Colonel Sanders, the new chef at a ritzy home who has a "secret" recipe in this spoof of Lifetime movie. The 15-minute movie on the Lifetime network includes a tie-in with Uber Eats for delivery from KFC. Full Story: [Ad Age (tiered subscription model)]( (12/7), [Adweek (tiered subscription model)]( (12/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Agency Insider [] [Mischief co-founder says authenticity, passion are key]( Mischief's Greg Hahn says that it's important to focus on passion and authenticity at a human level instead of focusing on "rehearsed robotics." In this Q&A, Hahn says that relationships matter and that, despite being in a business seen as aggressive, there are many people who are willing to help when you need it most. Full Story: [The Drum (free registration)]( (12/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis announces virtual seminar during holiday video]( [Publicis announces virtual seminar during holiday video]( (Publicis Groupe/YouTube) In Publicis Groupe's annual holiday video, CEO Arthur Sadoun and Maurice Levy, his predecessor, are discussing an upcoming four-day virtual seminar while eating potato chips and sitting on a couch with masks below their chins. Sadoun called the event a "thank you" for everyone who helped during 2020 and the event will feature Walt Disney Executive Chairman Bob Iger, Microsoft CEO Satya Nadella and former first lady Michelle Obama. Full Story: [Ad Age (tiered subscription model)]( (12/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [New Report: U.S. Fall Video Benchmarks]( Ready or not, 2020 has pushed us into the streaming-first era. CTV has reshaped the media landscape. What does this mean for advertisers who need to incorporate this growing channel into their omni-channel strategies? Learn critical trends, challenges, opportunities, and benchmarks to navigate this new streaming-centric omni-channel world. [Download your copy today.]( ADVERTISEMENT: Featured Content Sponsored content from Expedia [Infographic: What is influencing travelers now?]( you know the top considerations for today's travel shoppers? To inspire, advertisers need to provide transparent, specific guidance on a few specific things. Following these guidelines can make the difference the difference between recovery and stagnation. [Get the Infographic.](   [A New View on Leisure Travel]( recent Traveler Sentiment Study uncovered how travel shoppers are evaluating their destination, accommodation, and transportation options. Do you understand how the pandemic is influencing what shoppers are feeling and how they are behaving? [Read the post.](   [] Agency News [] [Dentsu reorganization includes 6,000 job cuts]( Dentsu International announced a plan to cut 6,000 jobs as part of a reorganization effort that will reduce the company from 160 brands to six "global leadership brands." The cuts and reorganizing are designed help simplify operations and boost growth. Full Story: [MediaPost Communications]( (12/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Drive product discovery on Walmart]( Download this latest first-party customer survey report to learn what makes Walmart a great destination for customers to discover new products. [Leverage these insights]( to start planning your campaign with Walmart Media Group today. ADVERTISEMENT: [] Media & Technology Trends [] [Can you speak Turtledove, cohort targeting, K-anonymity?]( New targeting methods are emerging to replace third-party cookies, and companies are developing terminology to go with them. A Google in-browser methodology is called "Turtledove," for example, while "cohort targeting" uses page keywords to establish groups and "K-anonymity" limits parameter numbers. Full Story: [Adweek (tiered subscription model)]( (12/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [Report: Consumers, businesses slow on privacy uptake]( Report: Consumers, businesses slow on privacy uptake (Pixabay) Despite a growing number of consumer privacy laws in development and being enacted, only 13% of businesses had received consumer opt-out requests by July 2020, while 51% plan to invest in data discovery, inventory and mapping and 34% expect to work on consent and preference management, according to research from BigID and the International Association of Privacy Professionals. BigID's Heather Federman says main issues include a lack of standardized corporate privacy practices and consumer awareness. Full Story: [MediaPost Communications]( (12/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Learn how great customer experience leads to success]( [Learn how great customer experience leads to success]( The [CX Effect+]( from 4A's brings together the most accomplished and influential leaders in customer experience design to explore the vital role customer experience plays in the growth of successful and sustainable businesses. On Dec. 9 join with members of the 4A's CX Council to discuss the vital role of CX and human-centered design for purpose-led marketers and product leaders in business and society today. Get [more details here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I never decide if an idea is good or bad until I try it. Rick Rubin, record producer [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004