Publicis, Mindshare, Golin unveil push for Kinder Joy

Publicis, Mindshare, Golin unveil push for Kinder Joy | AKQA, Nike celebrate Brazilian culture with dance | Grey London shows the festive side of Pringles Created for {EMAIL} | [Web Version]( December 1, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Publicis, Mindshare, Golin unveil push for Kinder Joy]( [Publicis, Mindshare, Golin unveil push for Kinder Joy]( (Kinder US/YouTube) Golin, Mindshare and Publicis have created a holiday campaign for Kinder Joy that features a 30-second "Doorways to Memories" TV spot of a boy being measured against a wall by his parents and him later doing the same with his own child. The push centers on family moments across generations with content on Kinder's website, digital and social media. Full Story: [Marketing Dive]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The loop isn’t closed until you see a sale. We believe it — and we stand by it. Because closing the loop on ad spend to sales? It's why we exist. See how we're changing media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [AKQA, Nike celebrate Brazilian culture with dance]( AKQA and Think Eva created a short film, "The Awakening in Dance: An experience in motion," that is running exclusively on Nike's Training Club app and stars Brazilian singer Ludmilla and dance group the Turmalinas Negras. The choreography follows "a timeline that shows how movements connect with ancestry and culture, going through rhythms such as break, hip hop and funk," the brand says. Full Story: [Ad Age (tiered subscription model)]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Grey London shows the festive side of Pringles]( Grey London's European holiday campaign for Pringles features a series of humorous 10-second spots running across social and TV that show the chips as the focal point for festivities. The ads show Pringles being used to make a holiday wreath, replacing the pop of a champagne bottle being opened and taking a starring role in a game of Zoom charades. Full Story: [Ad Age (tiered subscription model)]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [New Report: U.S. Fall Video Benchmarks]( Ready or not, 2020 has pushed us into the streaming-first era. CTV has reshaped the media landscape. What does this mean for advertisers who need to incorporate this growing channel into their omni-channel strategies? Learn critical trends, challenges, opportunities, and benchmarks to navigate this new streaming-centric omni-channel world. [Download your copy today.]( ADVERTISEMENT: [] Agency Insider [] [Creative duos discuss working remotely]( Creative duos from Ogilvy, TBWA\Chiat\Day, Wieden+Kennedy, Leo Burnett, VMLY&R and Mischief @ No Fixed Address share how they've been keeping the creative spark alight while working remotely. "Good ideas are not tied to a physical location like an office. It's just harder to get to the really great ones," say TBWA\Chiat\Day's Julia Neumann and Amy Ferguson. Full Story: [The Drum (free registration)]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GroupM's Christian Juhl talks talent, the future]( GroupM global CEO Christian Juhl talks about why TV remains the best channel for scale, the company's "realignment" of talent, his predictions for 2021 and ambitions for the future. "Five years from now, if I am successful, GroupM will look more like a software company than it will a media agency," Juhl says. Full Story: [Campaign US (tiered subscription model)]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Agency News [] [Barkley named AOR by Motel 6]( Motel 6 has named Barkley as the agency of record after the brand's parting of ways with The Richards Group. "We're excited to build on their rich history and strong foundation to bring bold new ideas to build an even stronger whole brand designed for the modern consumer," says Barkley's Jason Parks. Full Story: [Ad Age (tiered subscription model)]( (11/30), [MediaPost Communications]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( All eyes on digital video: 2020 report From streaming wars to 10-minute Quibis, these are the top players in digital video. Explore how Tik-Tok, Pluto TV, and Quibi are shifting budgets to gain subscribers, and how Hulu and YouTube's top advertisers are spending. [Get the report.]( ADVERTISEMENT: [] Media & Technology Trends [] [WARC: Global ad spend won't rebound until 2022]( WARC predicts global advertisers will reduce spending this year by 10.2% to $557.3 billion -- with North America faring the best of six regions and expected to be down 4.3% to $221 billion -- but forecasts the industry will fully rebound by 2022. Areas being hit the hardest are cinema (-46.5%), out-of-home (-27.3%), newspapers (-25.5%), magazines (-25.4%), radio (-18.4%) and linear TV (-16.1%), while digital video and online spending are expected to grow 7.9% this year. Full Story: [Mobile Marketing Magazine]( (11/30), [MediaPost Communications]( (11/30), [Campaign Asia (free registration)]( (11/30), [DailyDOOH]( (11/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Drive product discovery on Walmart]( Download this latest first-party customer survey report to learn what makes Walmart a great destination for customers to discover new products. [Leverage these insights]( to start planning your campaign with Walmart Media Group today. ADVERTISEMENT: Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] How did it get so late so soon? It's night before it's afternoon. December is here before it's June. My goodness how the time has flewn. How did it get so late so soon? 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