DDB, Miller Lite say "Farewell Work Holiday Parties"

Alma, J Balvin debut a song for McDonald's | DDB, Miller Lite say "Farewell Work Holiday Parties" | Grandparents talk Gen Z in anti-vaping ads from McCann Created for {EMAIL} | [Web Version]( November 20, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Alma, J Balvin debut a song for McDonald's]( Alma, J Balvin debut a song for McDonald's (McDonald's) Alma's campaign for McDonald's features a 60-second spot starring J Balvin, who sings a song titled "Dorado," which he wrote based on the agency's brief, while dressed as both McDonald's workers and customers. The spot debuted during the Latin Grammy Awards and is available only on McDonald's app, and OMD, Boden and Loud&Live also contributed to the campaign. Full Story: [Muse by Clio]( (11/19), [Ad Age (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media is changing. Let’s change media for good. We believe media works best when it works in everyone's best interest. It's the idea we built our company on. And right now, it's more important than ever. We're harnessing the power of empathy, data, and transparency to change media for good. For everyone. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [DDB, Miller Lite say "Farewell Work Holiday Parties"]( [DDB, Miller Lite say "Farewell Work Holiday Parties"]( (Miller Lite/YouTube) DDB created a "Farewell Work Holiday Parties" campaign for Miller Lite, which features an anthem 45-second spot that stages statues of workers in real-life poses depicting cringeworthy office party moments and is running across national TV, social and digital. The push also includes an outdoor installation of 15 sculptures used in the spot at the Los Angeles County Museum of Art, which were created by artist Alex Prager. Full Story: [Ad Age (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Grandparents talk Gen Z in anti-vaping ads from McCann]( [Grandparents talk Gen Z in anti-vaping ads from McCann]( (Ditch The Vape Now/YouTube) McCann Global Health's campaign for the Evelyn Lilly Lutz Foundation features two "Ditch the Vape" spots that show a grandma and grandpa warning their grandchildren in Generation Z slang of the heightened risk they face from the coronavirus if they vape. "What's fire girls? Look, I hate to get you salty, but vaping isn't chill -- it's lame," says grandma. Full Story: [Muse by Clio]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Innovid Named a Leader in Creative Ad Tech]( Innovid is dedicated to helping brands solve big challenges, from identity to CTV. So we’re honored to be recognized as having “among the strongest tech and tech innovation” in “The Forrester Wave™: Creative Advertising Technologies, Q4 2020.” [View the report](. ADVERTISEMENT: [] Agency Insider [] [Dagger's Melissa Withorn talks creativity, favorite work]( Dagger's Melissa Withorn talks about her creative heroes, having a baby during the pandemic, and why the agency's campaign for the Boys & Girls Clubs of America is the favorite project she's worked on. "We did everything in-house, from shooting to sound mixing, and really leveraged the talents and passions of the team," Withorn says. Full Story: [Muse by Clio]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [A day in the life of The VIA Agency's Bobby Hershfield]( A day in the life of The VIA Agency's Bobby Hershfield Hershfield (The VIA Agency) Bobby Hershfield, chief creative officer at The VIA Agency, shares a humorous diary entry of his first day in the office since the beginning of the pandemic. He writes about navigating safety protocols, physically-distanced meetings and cleaning his dusty awards. Full Story: [Ad Age (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Agency News [] [Devika Bulchandani departs McCann for Ogilvy]( Devika Bulchandani is leaving McCann after 23 years to become North America CEO and global chairwoman of advertising at Ogilvy. "I thank her for her countless contributions and wish her all the best in her new role," says McCann Worldgroup CEO and Chairman Harris Diamond, and Ogilvy global CEO Andy Main states, "Dev is a leader with relentless drive, a sharp understanding of our clients' rapidly evolving needs and an undeniable track record of using creativity as a catalyst for growth." Full Story: [Campaign US (tiered subscription model)]( (11/19), [Ad Age (tiered subscription model)]( (11/19), [Adweek (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [BBH's Sarah Watson to leave agency]( Adweek (tiered subscription model) (11/19) Best practices for Black Friday Black Friday and Cyber Monday will definitely be more socially distanced this year than ever before — which means we'll see more online traffic, less crowded frenzy. But everyone still loves a good deal, so it's time to get ready — [check out these best practices]( for what to do before, during, and after Black Friday/Cyber Monday to nail your partnership sales. ADVERTISEMENT: [] Media & Technology Trends [] [Nielsen to launch its own identity measurement solution]( Nielsen is joining the march to develop media measurement tools void of third-party cookies with the launch of its ID resolution system early next year. Nielsen's system, which will be compatible with Unified ID 2.0 and other systems, will work across its own rating and measurement tools and across multiple platforms. Full Story: [Next TV]( (11/19), [MediaPost Communications]( (11/19), [Ad Age (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Drive product discovery on Walmart]( Download this latest first-party customer survey report to learn what makes Walmart a great destination for customers to discover new products. [Leverage these insights]( to start planning your campaign with Walmart Media Group today. ADVERTISEMENT: Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Be like the bluebird who never is blue/For he knows from his upbringing what singing can do Cole Porter, composer, songwriter [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004