Opinion: Labels don't resonate with Hispanic audiences

GSD&M, Pizza Hut unveil "Original Pan Weighted Blanket" | Grey, Pantene reveal "Family Is BeautifuLGBTQ" | Gut, Philadelphia Cream Cheese unveil "Philly Series 5" Created for {EMAIL} | [Web Version]( November 19, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GSD&M, Pizza Hut unveil "Original Pan Weighted Blanket"]( GSD&M, Pizza Hut unveil "Original Pan Weighted Blanket" (Pizza Hut) GSD&M, with Gravity Products, created a limited-edition "Original Pan Weighted Blanket" for Pizza Hut -- a round anti-anxiety gravity blanket that looks like a pizza. A social campaign touts the product with copy including, "Comforts like a pizza, soothes like a Gravity Blanket," and the brand tweeted Wednesday that it has now sold out. Full Story: [Ad Age (tiered subscription model)]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The loop isn’t closed until you see a sale. We believe it — and we stand by it. Because closing the loop on ad spend to sales? It's why we exist. See how we're changing media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Grey, Pantene reveal "Family Is BeautifuLGBTQ"]( [Grey, Pantene reveal "Family Is BeautifuLGBTQ"]( (Pantene/YouTube) Grey created a "Family Is BeautifuLGBTQ" campaign for Pantene that features three spots starring LGBTQ+ families to mark National Adoption Month and show how caring for a child's hair "can serve as a powerful tool to help bond a family." The campaign includes an Instagram TV series in collaboration with Family Equality and the brand is donating $1, up to $100,000, to the nonprofit for each family photo shared using #BeautifuLGBTQ. Full Story: [Adweek (tiered subscription model)]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gut, Philadelphia Cream Cheese unveil "Philly Series 5"]( [Gut, Philadelphia Cream Cheese unveil "Philly Series 5"]( (Philadelphia Cream Cheese/YouTube) Gut is touting Philadelphia Cream Cheese's cheesecake kit as the "Philly Series 5" in a spot that pitches the product as if it were a new gaming console. The ad shows families opening the product at Christmas and being mesmerized by features like "latest dual egg processor" and "3D cookie crumb technology." Full Story: [Ad Age (tiered subscription model)]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Register for 4A's Agency Comms IN FOCUS Making critical decisions and taking actions for your organization requires new tools and skills to deliver impact. It's time to regroup and prepare for the year ahead. Join this collaborative session to explore ideas, tools, and strategies to help communicators thrive in the new normal. [Register today.]( ADVERTISEMENT [] Agency Insider [] [Dentsu's Jacki Kelley talks leadership, restructure]( Jacki Kelley, CEO of Dentsu in the Americas, talks about leading the agency through the pandemic and why the company is restructuring. "We have to have best-in-class capabilities in the areas that matter most for clients, and we have to make that easy to access," Kelley says. Full Story: [Campaign US (tiered subscription model)]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Opinion: Labels don't resonate with Hispanic audiences]( Marketers should research the target audience and their experiences, avoid generalizations and don't rely solely on Spanish translations to reach Hispanic audiences in the US, writes Dania Aguayo of Campbell Ewald. "The generalized labels and cues that marketers leverage to target this audience further constrain the diversity and inclusive representation of the Hispanic population," Aguayo writes. Full Story: [Muse by Clio]( (11/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [New Report: U.S. Fall Video Benchmarks]( Ready or not, 2020 has pushed us into the streaming-first era. CTV has reshaped the media landscape. What does this mean for advertisers who need to incorporate this growing channel into their omni-channel strategies? Learn critical trends, challenges, opportunities, and benchmarks to navigate this new streaming-centric omni-channel world. [Download your copy today.]( ADVERTISEMENT: [] Agency News [] [M&C Saatchi PLC names Moray MacLennan as CEO]( Moray MacLennan has been named CEO of M&C Saatchi PLC and remaining co-founders David Kershaw, Bill Muirhead and Jeremy Sinclair are departing. "Much has been learnt over the past 12 months and I believe M&C Saatchi is stronger and wiser coming out of 2020," MacLennan says. 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