WPP integrates Geometry with VMLY&R

McCann, Chick-fil-A bring back "Time Shop" character | Anomaly, MasterClass: "The World Could Use One of You" | Mekanism unveils "Doppeldrinkers" for Jose Cuervo Created for {EMAIL} | [Web Version]( November 17, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [McCann, Chick-fil-A bring back "Time Shop" character]( [McCann, Chick-fil-A bring back "Time Shop" character]( (Chick-fil-A/YouTube) McCann Worldgroup's two-minute animated holiday spot for Chick-fil-A brings back the character of Sam from last year's "The Time Shop" ad. This time, a girl finds the "Switchworks" store, where switches are invented to fix any problem and Sam gets the spark of hope she needs to bring her town to life again in time for the holidays. Full Story: [Ad Age (tiered subscription model)]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media is changing. Let’s change media for good. We believe media works best when it works in everyone's best interest. It's the idea we built our company on. And right now, it's more important than ever. We're harnessing the power of empathy, data, and transparency to change media for good. For everyone. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Anomaly, MasterClass: "The World Could Use One of You"]( [Anomaly, MasterClass: "The World Could Use One of You"]( (MasterClass/YouTube) Anomaly created a campaign for MasterClass, "The World Could Use One of You," that features spots voiced by upcoming instructors Alicia Keys and Issa Rae with supporting content across digital, print and out-of-home billboards in Los Angeles, Chicago and New York. "We wanted 'The World Could Use One of You' to inspire people to be their best selves in service of each other," says MasterClass' David Schriber. Full Story: [Muse by Clio]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mekanism unveils "Doppeldrinkers" for Jose Cuervo]( [Mekanism unveils "Doppeldrinkers" for Jose Cuervo]( (Jose Cuervo/YouTube) Mekanism created a "Doppeldrinkers" social campaign for Jose Cuervo that invites people to enter online to win a life-size cardboard version of themselves that will be sent to family or friends as their fill-in for holiday celebrations during the pandemic. A humorous 15-second spot shows a family excitedly interacting with a cardboard "Doppeldrinker" during the holidays. Full Story: [Ad Age (tiered subscription model)]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Register for 4A's Agency Comms IN FOCUS Making critical decisions and taking actions for your organization requires new tools and skills to deliver impact. It's time to regroup and prepare for the year ahead. Join this collaborative session to explore ideas, tools, and strategies to help communicators thrive in the new normal. [Register today.]( ADVERTISEMENT [] Agency Insider [] [FlyteVu's Jeremy Holley on music in advertising]( FlyteVu co-founder Jeremy Holley talks about his musical heroes, why brands should engage with musicians and music's role in advertising. "Music is the common language that connects people and breaks down all barriers," Holley says, adding, "It's important to remember that music also drives emotion, and emotion drives sales." Full Story: [Muse by Clio]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Harris Diamond on his career with McCann]( Harris Diamond on his career with McCann Diamond (Lars Niki/Getty Images) Harris Diamond, McCann Worldgroup's outgoing chairman and CEO, talks about his retirement, what the agency has learned during the pandemic and what he's most proud of during his career. "What I'm most proud of is the people. It's a people business," Diamond says, adding, "We make ideas, and keep those ideas alive." Full Story: [Campaign US (tiered subscription model)]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [New Report: Creative Advertising Technologies]( Innovid was named a leader and recognized as having "among the strongest tech and tech innovation" in "The Forrester Wave™: Creative Advertising Technologies, Q4 2020" report. See how creative ad tech vendors stack up. [View the report.]( ADVERTISEMENT: Featured Content Sponsored content from [Twitter]( [5 insights from the back-to-school conversation]( back to school this year is unlike any other. Conversations about buying pencils and shoes are down, while talk about what computers and sweatpants to get are rising. [See how the back-to-school conversation on Twitter is impacting shopping trends and what brands can do about it.](   [LinkedIn]( [Twitter]( [Facebook]( [Brands take note: Co-viewing is having a moment]( may be apart, but they're coming together on Twitter to watch and talk about the biggest cultural moments of the year. In fact, 44% of people say their use of Twitter while watching TV has increased since March. [Here's why your brand needs to be part of the conversation.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [WPP integrates Geometry with VMLY&R]( WPP is merging Geometry with VMLY&R to form VMLY&R Commerce from Jan. 1. "One of the biggest reasons [for bringing the agencies together] is that we felt that there was an opportunity to create what we think will be the most powerful commerce capability and ad agency at global scale," says Jon Cook, global CEO of VMLY&R. Full Story: [Adweek (tiered subscription model)]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Mindshare, PMG among MediaPost's "Agency of the Year" winners]( MediaPost Communications (11/16) [] - [DDB Worldwide's new gaming agency dubbed DDB FTW]( MediaPost Communications (11/16) Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Media & Technology Trends [] [Magnite, Index Exchange lend support for Unified ID 2.0]( Supply-side platforms Magnite and Index Exchange are the most recent supporters for The Trade Desk's Unified ID 2.0, which has been designed to replace third-party cookies across the digital ecosystem. "Together ... we can create a better model for identity, one that gives more controls and transparency to both publishers and consumers, while preserving the value exchange of relevant advertising on the internet," says Dave Pickles, The Trade Desk's chief technology officer. Full Story: [AdExchanger (tiered subscription model)]( (11/16), [Adweek (tiered subscription model)]( (11/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Hold Gen Z Attention Longer Than 8 Seconds This generation represents $143 billion in purchasing power, right now. Win them over today and you could gain lifelong fans. Lose them to a competitor, and you'll feel that sting for years to come. We've gathered everything you need to know. [Grab the Report]( ADVERTISEMENT: Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Sometimes you've got to go to the wrong place just to show that you're not afraid to go there. Leonardo DiCaprio, actor, producer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004